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recently, a number of cultural consumption activities have been held in the sanjianfang area of ​​chaoyang district, kicking off the sanjianfang cultural consumption season.

the sanjianfang area is located in the east of chaoyang district, on the corridor between the city center and the sub-center of beijing. the tonghui river flows through the area, and there are two universities, communication university of china and beijing international studies university. it also gathers maolong and wanzhou. east and other cultural industrial parks. recently, sanjianfang district has relied on the rich cultural resources of the area, closely following important festival time nodes, and combining regional characteristics to plan and carry out various mass cultural activities such as folk art, opera and folk arts, people-benefiting performances, concerts, forums, and cultural markets. more than 20 activities were held, providing residents with a sumptuous cultural feast.

sanjianfang district cooperated with beijing maolong cultural industry creative park to plan the "maolong persimmon festival benefiting the people exhibition and sales" and "grassland music festival" activities, and fully explored the cultural resources of the grand canal, combined with the regional cultural characteristics, and created "on the canal" the "baixing bookstore" brand is committed to creating a mass open stage integrating culture, art and entertainment. in conjunction with the national day and the peak consumption season at the end of the year, sanjianfang district integrates enterprises, universities, and cultural resources in the area, integrating "cultural experience + tourism check-in", "intangible cultural heritage skills + cultural and creative products", "mass activities + special exhibitions", and promotes characteristic cultural consumption scenarios, and through publicity platforms such as "oral three rooms", "talk about three rooms" and "hongrui voice people's publicity group", tell the story of the three rooms cultural brand and help revitalize rural culture in the new era.

text/beijing youth daily reporter zhao tingting and correspondent liu yuan

editor/tan weiping