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it house news on october 7, an official from south korea’s media regulatory agency said on monday that the agency will investigate tiktok’s possible violations of south korea’s personal data protection law.

image source pexels

according to industry insiders,tiktok has been accused of automatically pushing advertising content without users' consent, rather than obtaining explicit consent from users as required by korean law.

an official from the korea communications commission pointed out that the agency believes that tiktok may have violated the "information and communications network utilization and data protection promotion act" and will launch an investigation soon.

"we believe there are issues with tiktok's terms of service and app in obtaining clear and informed consent from users," the official said.

in addition, tiktok is also suspected of failing to fully inform users of the full contents of its terms of service and privacy policy when registering.

according to relevant laws, platform companies must allow users to choose whether to receive marketing or advertising content, and obtain explicit consent from users before sending these content. those who violate this law may face up to 30 million won (it house note: currently about 158,000 won) rmb) fine.