one year after joining li auto, song ziwei, the beauty product manager of “internet celebrity”, was revealed to have resigned.
2024-10-07
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according to news from red star capital bureau on october 7, on october 6, the topic "song ziwei is no longer in the ideal feishu address book" became a hot search on weibo. regarding the news that song ziwei was revealed to have resigned from li auto (02015.hk; li.us), people familiar with the matter said that song ziwei should have resigned before the holiday.
red star capital bureau has noticed that there is controversy among the outside world regarding song ziwei’s personal career. from huawei to vivo to ideal, song ziwei, who has a background in leading companies, quickly became popular with the blessing of her good looks. but in july this year, song ziwei caused dissatisfaction among netizens because she purchased a large number of popular digital products online and used the "seven-day no-reason return policy" after a week of trying them.
in just one year since the official announcement of joining li auto last year, song ziwei was revealed to have resigned again. the reason for her resignation and her next stop are still unknown.
people familiar with the matter: he should have resigned before the holidays
recently, some netizens broke the news that song ziwei has resigned from li auto. people familiar with the matter said that song ziwei is indeed no longer in li auto’s feishu address book and should have resigned before the holiday.
red star capital bureau noticed that at present, song ziwei’s personal weibo @violet_songzhong last shared content related to li auto on august 28.
screenshot from song ziwei’s personal weibo
public information shows that in 2019, song ziwei switched from shanghai huawei technology co., ltd. to vivo as an iqoo product manager, and made her debut at the iqoo neo launch conference in july of the same year. with her deep expertise in the technology industry and good looks, song ziwei quickly gained a lot of attention.
in mid-september 2023, song ziwei resigned from iqoo due to personal reasons, and made her first appearance as an li auto employee in december 2023, serving as the keynote speaker at the li auto intelligent software launch conference. at that time, news such as "song ziwei's ideal car debut", "song ziwei's ideal car press conference" and "song ziwei has resigned from iqoo" were all hot searches on weibo.
screenshot of song ziwei from li auto’s official weibo
in november 2023, song ziwei responded to her decision to switch jobs at li auto on her personal weibo: "i am actually very simple. i made mobile phones because i loved digital. it was also because of my love that i chose the automotive industry this time."
at the same time, along with song ziwei, there is also the question of whether the jump from digital technology to the automobile industry will be a grand turnaround or hit a wall.
"personal design collapse" caused by "seven days no reason to return"
in july this year, song ziwei publicly posted that she was "used to buying all the best-selling products in this category, trying them out for 7 days, then keeping the best one, and then returning the other products." in addition, she also "strongly recommended" that the e-commerce platform set a 7-day return reminder in the comment area.
these remarks caused a lot of controversy. some netizens believe that the above behavior is an infringement of the rights and interests of merchants.
afterwards, song ziwei publicly apologized, "i love digital products very much, so i often buy some novel digital products to study at home. but after several unsuccessful trials and errors, the products piled up at home. in order to save costs and time, i started to i was lazy and took advantage of the unreasonable return and exchange rules, which brought unnecessary burden to the merchants. i am very sorry for this.”
she also said that her behavior was wrong and very bad, and it went against her original intention. "i love the digital industry and respect every company that shines for technology. i also hope to experience more good products and bring the best and latest products to users."
screenshot from song ziwei’s personal weibo
editor deng lingyao synthesized information from phoenix.com technology and 21st century business herald
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