golden week of the auto market丨dozens of new cars are on the market, and 4s stores are launching new products to attract users to the store for experience
2024-10-07
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"at present, the order volume of our latest model cs75plus has exceeded 10,000 units. there are 40 groups of users who come to the store to see the car every day during the national day, and the daily transaction volume is about 10 units. the momentum is very good, and we have good expectations for the sales in the fourth quarter. " ms. wu, sales specialist of xinxing yandu changan 4s store in fangshan, beijing, told the beijing news shell finance reporter.
gac aion beijing fengtai store. photo by beijing news shell finance reporter bai haotian
in order to seize the opportunity of the "golden nine and silver ten", car companies have concentrated on releasing new cars. preliminary statistics from the beijing news shell finance reporter found that in the past september, more than 50 mainstream car models were launched for pre-sale and launch, including independent brands and joint venture brands. according to sina auto's new car calendar, there are nearly 90 models on the market, including new models, different power forms, minor facelifts, additional equipment and other elements.
zhang hong, a member of the expert committee of the china automobile dealers association, told the beijing news shell finance reporter that many families choose to replace and buy cars during the national day holiday. car companies are actively releasing new cars, hoping to seize this round of consumption opportunities.
a number of new cars have been put on sale in stores one after another
the beijing news shell finance reporter visited the 4s stores of changan automobile, gac aion, deep blue automobile and other car companies during the national day holiday. all the new products they launched in september have arrived in the store for consumers to experience, but the discounts on new cars are currently limited. .
ms. wu, a sales specialist at xinxing yandu changan 4s store in fangshan, beijing, said that during the national day period, an average of 40 groups of customers entered the store every day, and the daily transaction volume was about 10 vehicles. this popularity will continue after the holiday. "because of the national day holiday, users will learn more about discount strategies online, and then go out with their families to play, preparing to buy and pick up a car when they come back after national day," ms. wu said.
currently, changan has discounts on many products. the hot-selling model of changan qiyuan qiyuan a07 true fragrance edition, which has just been launched, is the 625-kilometer range version, with a retail price of around 150,000 yuan for medium and large sedans.
the best-selling model in the store, the hybrid uni-z, is directly discounted by 5,000 yuan. it also provides a manufacturer replacement subsidy of 10,000 yuan. if it is a beijing-brand car, you can also enjoy a government subsidy of 15,000 yuan. including the 4,500 yuan insurance, the uni-z hybrid top model costs less than 130,000 yuan.
in terms of fuel vehicles, the new eado has a fixed price of 69,900 yuan. as a newly launched model, the new generation cs75plus currently only has 10,000 yuan in corporate replacement subsidies and government subsidies.
mr. li, a sales specialist at the gac aion fengtai 4s store, said that currently the aion s and aion y series have the biggest discounts in the store, with cash discounts ranging from 10,000 yuan to 15,000 yuan, and 80,000 yuan with no interest/0 down payment for two years. /0 monthly payment financial loan solution.
the second-generation aion v tyrannosaurus rex, a new car launched in july, currently has no terminal discounts and is only equipped with a zero-interest financial loan plan. the new aion rt car released in september has arrived in the store for experience, and a pre-sale benefit event of 99 yuan worth 3,000 yuan has been launched.
mr. liang, the sales manager of beijing qingchangfeng shenlan 4s store, said that the new car l07 launched by shenlan motors in september has arrived at the store. on the basis of the replacement subsidy and scrapping subsidy, the manufacturer also provides a subsidy of 6,000 yuan for the replacement of the beijing brand. another model is on the market. the earlier new car s07 has a beijing-brand replacement subsidy of 10,000 yuan and a naked car preferential subsidy of 10,000 yuan.
new cars are released intensively to seize the opportunity
the beijing news shell finance reporter noticed that most new cars are released intensively in september. car companies disseminate the prices of blockbuster cars through press conferences, while they disseminate the prices of facelifted models through the internet. according to statistics from sina auto, 14 models were launched on the chinese auto market on september 26 alone. among them, 9 cars are facelifts, 3 cars are new car series, and 2 cars are new models.
some new cars will be launched/pre-sold in september. chart drawn by beijing news shell finance reporter bai haotian
take byd as an example. in september, it successively released han (two power forms), song pro dm-i, hiace 05 dm-i, and denza brand z9gt (two power forms), with a price range of 100,000 yuan-300,000 yuan. changan automobile launched cs75plus (facelift), dark blue l07 (new car), sl03 (facelift), and waxy corn (luminum facelift).
joint venture brands are also making efforts. volkswagen, honda, toyota, lincoln, general motors, etc. have all released their new cars, but compared with independent brands, the number of models is smaller.
an executive of a self-owned brand automobile company told the beijing news shell finance reporter that releasing new cars during the "golden september and silver ten" periods is not only in line with the company's rhythm, but the team also hopes to achieve better results in the possible "small climax" of the market.
the beijing news shell finance reporter recently consulted 4s stores of brands such as dongfeng fengxing and saic volkswagen. they all said that the latest models have arrived in the store, and consumers are welcome to come to the store to see the car and test drive. in addition to official promotions, there are also certain discounts in the store.
sales expected to be positive
with the empowerment of new cars, will the auto market see good sales growth? zhang hong told the beijing news shell finance reporter that driven by various factors, the auto market will have good sales performance in the near future. "in september and october every year, my country's auto market usually enters a consumption peak, and the national day will continue the growth trend in september."
he mentioned that my country's new energy vehicle market share continues to increase. in august 2024, the retail penetration rate of new energy passenger vehicles once again exceeded 50%, reaching 53.9%. this has put a lot of pressure on some fuel vehicle brands. in order to maintain market share, they have to significantly reduce prices and increase consumers' desire to buy cars. in addition, technological innovation has pushed companies to release more cost-effective new models, causing many existing car owners to consider upgrading their cars. recently, a series of stimulus policies targeting the automobile market, including trade-ins and car purchase subsidies, have been rapidly rolled out across the country, with greater intensity than in the first half of the year.
new cars are being launched in droves. which product is more likely to win the favor of users? zhang hong believes that the segmentation of china's automobile market is becoming increasingly clear, and automobile companies need to consider the needs of different circles when building cars. young users and family users have different car purchasing needs, and users in lower-tier markets have different needs than users in first- and second-tier markets. these are all issues that car companies must consider when designing and promoting products.
in addition, when the technical performance of brand products is almost the same, price advantage may be the key to winning in the competition. consumers have become accustomed to buying high-quality and low-priced models, and providing models with superior cost performance is the key to impressing consumers. it is recommended that users shop around when choosing a car, fully analyze their real car needs, and take advantage of preferential policies such as trade-in and scrap replacement subsidies to maximize benefits.
beijing news shell finance reporter bai haotian
editor wang linlin
proofread by zhai yongjun
