technology observation｜the more ways to play, the better the experience! new technology drives new consumption during “golden week”
2024-10-06
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on october 4, mr. wang from shenzhen who came to chongqing posted a message on moments: chongqing is really fun and the hot pot is delicious!
like mr. wang, chongqing’s city scenery and spicy food left a deep impression on tourists who came to travel during the national day holiday. in addition to the delicious food and beautiful scenery, what impressed everyone deeply was the full "sense of technology" during the journey.
mr. wang told upstream news reporters: "chongqing is a city with unique cultural connotations, as well as a sense of the future and technology." he said that he has been attracted by chongqing's food in the past two days, such as the refreshing and fragrant hot and sour noodles. , spicy skewers, etc. “i especially noticed that the large and small merchants in the jiefangbei business district are also very avant-garde in consumer payment. for example, alipay’s latest ‘touch’ payment is not only convenient but also popular among young people.”
several friends traveling with mr. wang made a special trip to yongchuan district yesterday to check in the radish run driverless car. his friend told reporters, "yesterday i took the high-speed train and got off at yongchuan east station. after leaving the station, i took the carrot run to lehe ledu. when i got on the driverless car, i felt like i was traveling to the future!"
not only the brand-new "touch" payment and the carrot run driverless car, but also the various changes brought about by technological development are making this year's golden week a short holiday with the most diverse ways to play, the richest and most innovative experiences. behind the "explosion" in the number of tourists, big data and large ai models are participating in various scenarios with unprecedented computing power. it is not difficult to see that with the support of various new technologies, the entire process is undergoing subtle changes in the consumption methods and decision-making judgments of tourists or consumers.
first of all, new technology brings about changes in tourism consumption concepts.
public data shows that on the first day of this year’s national day holiday, national railway passenger volume reached 21.448 million, an increase of 6.7% over the same period last year, setting a record high for single-day passenger volume. at the same time, civil aviation passenger volume and the number of self-driving tourists also increased significantly compared with the same period last year.
on october 3, popular scenic spots such as china three gorges museum, baiheliang underwater museum, 816 project scenic area, and chongqing science and technology museum in chongqing successively issued announcements to remind tourists to make reservations in advance to ensure a smooth experience of safe tours and convenient consumption.
on major online social platforms, cultural and tourism departments in major cities are doing their best to tap value, package, cultivate and build their own competitiveness. the maturity of large ai models has also created new opportunities for tourism consumption, and also provided managers with more efficient decision-making support. on the one hand, it gives urban scenic spots the confidence and ability to bring consumers a more perfect tourism consumption experience; on the other hand, it also makes consumers interested and willing to join this great migration with the theme of "tourism consumption".
second, the convenience of consumption methods.
on the eve of the national day holiday, multiple internet platforms, merchants and even major model assistants launched intelligent customer service and intelligent shopping guide services for golden week travel consumption, using ai analysis and judgment to provide decision-making support for consumers during golden week travel.
the convenience of payment methods has also become an important part of users' consumption experience. on the eve of the national day, consumers can use wechat payment when shopping through taobao. it is also understood that taobao and tmall will soon be officially connected to jd logistics, which is expected to be launched in mid-october. after that, taobao and tmall merchants can also choose jd logistics to deliver goods when selecting the delivery method in the system. in addition, there is news that jd.com will also officially access alipay payment, which is expected to be launched before "double 11". these changes are injecting new confidence and vitality into the consumer market.
third, the diversification of consumption patterns is also a major attraction.
during the national day holiday, we saw more and more platforms and businesses providing consumers with new ways to interact through virtual reality (vr) or augmented display (ar) technology. for example, the "ai cooperation and celebrating the motherland's birthday" experience launched by baidu allows experiencers to travel through the "fancy check-in of the beautiful scenery of the motherland" at any time. this activity attracted the participation of many young people, allowing participants to "travel around" without leaving home.
in addition, on many online shopping platforms, merchants use ar technology to allow consumers to view and understand the virtual trial or try-on effects of products in real time while shopping. for example, when purchasing a sofa, consumers can "move" it to their home through ar technology to see if it matches; if you want to buy a piece of clothing online, you can even "wear" it directly on your body to see if it fits... yes for consumers, this process is not only an exploration and experience of new technology, but also a new way of entertainment and leisure.
the "big gathering" of the above various subtle changes has labeled this year's national day holiday tourism consumption as intelligent, convenient and personalized. let’s seize the end of the holiday and enjoy the holiday blessed by new technology.
upstream news reporter yang xinhua
