countdown to 30 days, old friends and new friends are looking forward to the ciie appointment
2024-10-06
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in the golden autumn of october, good news comes from "four-leaf clover": as of now, more than 70 countries and international organizations have confirmed their participation in the seventh ciie, and the total number of exhibitors exceeds that of the sixth ciie; the contracted exhibition area for corporate and commercial exhibitions has exceeded 360,000 square meters, including not only large multinational companies, but also small and medium-sized enterprises, including "old friends" who have been deeply involved in the chinese market for many years, and "new faces" who have come all the way for the ciie... in 30 days, the world's attention will be it will once again focus on shanghai and witness the renewal of the "eastern promise".
new product launches come one after another
the ciie has always been the venue for the launch of new products and the gathering of cutting-edge technologies. the sixth ciie showcased 442 representative new products, new technologies, and new services.this year's ciie's "innovation" efforts have not diminished. from the "world's factory" to the "global supermarket", the ciie not only makes china's big market a big opportunity for the world, but also brings more new products to the domestic market. , new services.
uniqlo has been to the ciie for the fifth time this year. at this ciie, uniqlo will continue to maintain a large booth of 1,000 square meters: 3d printed air cotton clothing, giant suspended thick down, nanofiber kaleidoscope, and immersive thermal imaging secret tunnel. experience devices that combine technology and art will firmly occupy the "c position" of the booth. in addition, uniqlo will also bring a variety of innovative sustainable fabric products, such as recycled fabric heattech thermal underwear, 30-year innovative and evolved polar fleece, etc. in order to simultaneously push the first new products to hundreds of millions of uniqlo consumers in china, they will also build an online booth at this ciie for consumers from all over the world to "shopping online".
the malaysian musang king durian, which is brightly colored and sweet in taste, will be available for the first time at the dole booth during this ciie. musang king durian has a long growth cycle, low yield, and is easily damaged during transportation. it is mostly found in frozen form in the market.
wang na, marketing director of dole china, said that now, thanks to the acceleration of china’s trade facilitation, the time from picking to customs entry for fresh musang king durians from malaysia can be shortened to two days, which is undoubtedly a great experience for durian lovers. good taste. “since the first ciie, my country has opened up 98 new fruit categories for import, and dole has brought 12 of them to the ciie for the first time, such as belgian red pear, brazilian melon, philippine fresh durian, etc. now, they are all star products in the citizens’ fruit plate.”
another reporter learned from the china international import expo that in order to speed up the development of new productivity, this year’s ciie will set up a new materials area for the first time in the technical equipment exhibition area, with the goal of making it the first launch site for new products in the domestic new materials industry. just recently, the first imported exhibit at the 7th ciie, an electric three-wheeled concept car from yamaha engine company, was supervised by shanghai customs and successfully completed all customs clearance procedures. the general will usher in china's debut.
seize the opportunity to deepen cooperation
the third plenary session of the 20th central committee of the communist party of china made systematic arrangements for improving high-level opening-up systems and mechanisms, clearly proposing to promote reform through opening-up and build a new higher-level open economic system. as a window for china to build a new development pattern, a platform to promote high-level opening up, and an international public product shared globally, the ciie is constantly playing an active role in improving high-level opening-up systems and mechanisms in the process of achieving "better and better". effect.
with the 30-day countdown to the opening of the seventh ciie, the lego group announced that it will continue to use the theme of "unleash the super power of play" to create a "lego play world" in the consumer goods exhibition area of this ciie. for the first time, the creative play ideas of chinese children are brought to the exhibition. currently, lego is carrying out the "super fun parade" play tour in many cities in china, and is conducting auditions for works that will eventually be unveiled at the ciie.
"in the sixth ciie, we welcomed 200,000 visitors and launched 24 products, most of which were inspired by chinese culture." huang guoqiang, senior vice president of the lego group and general manager of china, said that lego has now more than 480 brand retail stores have been opened in more than 120 cities in china, and online and offline channels have closer cooperation. "such a high popularity is due to the highlight moments brought to us by the ciie."
since the first ciie was held in 2018, siemens energy has been actively participating and has signed a number of cooperation agreements with chinese partners.
in october 2023, on the eve of the sixth china international import expo, the "sino-german low carbon energy research center" was unveiled in the new office center of siemens energy's greater china headquarters. the center was jointly established by siemens energy, shenergy group, beijing heavy gas turbine and shanghai jiao tong university. recently, it was recognized as an "open innovation center for large enterprises" by the shanghai pudong new area government.
"currently, china is accelerating the construction of a clean, low-carbon, safe and efficient new energy system. siemens energy will take the ciie as an opportunity to deepen exchanges and cooperation with china in all aspects of the energy industry chain and actively help build a new energy system." the person in charge of siemens energy said.
"embroidery skills" continue to improve
78.41 billion u.s. dollars, which is the expected transaction amount of the sixth ciie in one year. this not only demonstrates the charm of china's high-level opening up and its sincerity in sharing the market with the world, but also witnesses that shanghai, as the permanent host of the ciie, goes all out to be a good "host" and always maintains the passion and motivation when hosting the exhibition for the first time. , so that the "embroidery skills" to improve urban refined management and high-level opening up to the outside world go hand in hand.
recently, reporters learned from the office of the ciie urban service guarantee leading group that this ciie will continue to adhere to demand orientation, strengthen urban services, focus on "convenience, intelligence, greenness, and refinement" to continuously improve the quality of exhibitors and merchants. experience and feeling.
it is reported that shanghai has launched convenient measures such as "renewal of multiple-entry valid visas" and "application of stay and residence documents" for this ciie to make it easier for people to enter and exit the country and to exhibit exhibits, creating a "one-stop comprehensive service center for foreigners" "; the customs department issued customs clearance instructions and support measures, and the market supervision department continued to implement support policies such as "ccc exemption" and "temporary license for exhibiting special foods". the shanghai version of the international trade "single window" added an "ciie exhibits" module to explore and carry out "digital monitoring of the entire chain of exhibit logistics".
the efforts to facilitate consumption and payment are even more significant. before the ciie, volkswagen rental will complete the installation of 2,000 foreign card pos machines to enable direct payment with foreign cards. at the same time, cruise taxis are equipped with coin purses to facilitate cash change. all fixed catering merchants in the exhibition hall of the national convention and exhibition center have installed foreign card pos machines. at the same time, various bank card acceptance signs are displayed, and small denomination cash preparations are well prepared.
it is also reported that this ciie has also made breakthroughs in green exhibitions and refined services. for example, the requirements for shanghai's waste-free city construction were integrated into the preparation process of the ciie, and the green construction rate and material recycling rate of the exhibition were promoted to 100%; the 10 million-kwh green certificate was implemented to achieve "all green electricity exhibitions"; the guarantee was promoted all bus lines use new energy buses, and a fleet of new energy taxis has been established. another example is the introduction of french, italian and other western food, thai, vietnamese and other southeast asian food into the pavilion to enhance the service capabilities of shanghai's specialty snack bars; further enrich the catering service functions of the ciie app and mini-programs, and add to the existing "online ordering, on the basis of "offline self-pickup", this year's new "booking and delivery" function is added; for another example, this year's volunteer team will further expand the number of volunteers speaking small languages, and will also add explanations, multilingual translations, etc. in the ciie exhibition area. professional volunteers.
