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it house news on october 6, nikkei news reported today that temu, a cross-border e-commerce platform from china, is "taking the world by storm" and its number of users is quickly catching up with the american e-commerce giant amazon.

according to report data from nikkei and sensor tower, in august this year, the number of temu app users ranked third among major e-commerce platforms, reaching 91% of amazon’s users. it is expected to surpass the 30-year-old company within the year. amazon.

comparing whether users in various countries prefer temu or amazon, it was found that among 84 countries and regions, users in 53 countries (accounting for more than 60%) supported temu more. especially in europe, users in 28 out of 30 countries prefer temu.

it house learned from nikkei that when exporting overseas, temu took advantage of the tax-free tariff mechanism for low-priced goods in various places to control costs and built a business model that sells chinese low-priced goods to overseas markets at almost the original price. after the goods arrive in overseas markets, temu has another way to "further reduce costs": unlike amazon's establishment of its own warehousing network, temu adopts a "direct delivery" model to consumers, thereby reducing inventory management fees and driving down prices.

the outlet also stated that temu’s core advantage is its surprisingly low price. the platform sells a large number of non-branded goods and reduces intermediate circulation links as much as possible, thereby curbing price increases.