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"thirty years in hedong, thirty years in hexi", vanity fair is changing rapidly. without status, there is no influence. in fact, to put it bluntly, the editor-in-chief is just a link in the fashion industry chain. he has connections and resources. whoever takes this position will be successful. become the center of crowds.

article丨female financial gossip author: mo mo

some time ago, hong huang attended a brand press conference and mocked himself as a "former editor-in-chief", and posted a rare photo of himself in the same frame:

the two people in the same frame as hong huang both had high status in the domestic fashion circle. they are su mang, the former editor-in-chief of "harper's bazaar" and zhang yu, the former editor-in-chief of the chinese version of "vogue".

because they all have the title of "fashion devil", hong huang once publicly commented on other people's arrogance:

"these fashion editors have gone too far in marketing their 'devil' status, and they are all a bit pretentious."

so under this weibo post, netizens were surprised: isn’t it awkward at all to be so intimate?

after all, hong huang and su mang were arguing with each other in the early years. now they are not only in the same frame, but also kissing each other, staging the "great reconciliation of the century." this wave of operations really makes people wonder. after 13 years of tit-for-tat, they have withdrawn from the center of power in the fashion industry, but they have reconciled?

what is worth pondering is that when zhang yu posted this weibo, he only cueed hong huang and ignored his former rival su mang. could it be that the so-called reconciliation was just a joke?

1.

/ no more aura of position,

"a girl from a famous family" can only be an internet celebrity selling goods /

whether this time the co-stars are really just laughing away their grudges or trying to gain attention, it’s hard to say in this fashion world full of human emotions. but one thing that is certain is that they who once made a big splash in the fashion industry have embarked on the road of transformation after "retirement".

the last time hong huang was on the hot search, she was bullied online because she didn’t understand the rules of the fandom. recently, she seemed to have found a new career path and was very active in a certain book. this homepage introduced her as an “old and unruly” leader. cargo internet celebrity.

the name of hong huang's live broadcast room is "mint nuomi scallion 2.0". 15 years ago, she founded china's first original designer brand integrated store bnc, which was called "mint nuomi scallion". it was also china's first buyer store.

at that time, her concept of opening the store was to promote the development of local chinese design. now "mint nuomi scallion" has returned again in the form of an "online buyer store", and it still mainly promotes brands from chinese designers.

hong huang's selections generally cost more than 1,000 yuan, and a cardigan costs 2,000+. moreover, hong huang said that the clothes he sells are not discounted because good domestic products need everyone's support.

in addition to outputting his own fashion opinions in the live broadcast room, hong huang also occasionally jokes:

introducing the clothes, he said that he could go to the board meeting and dance in the disco;

the fashion style in beijing is that french girls wear military coats and chase chinese artists, while the fashion style in shanghai is that girls wear high heels and chase american businessmen.

however, some of her selections also subvert people's understanding of fashion, such as split-toe mill-layer cloth shoes worth a thousand yuan and an elephant bag worth nearly three thousand yuan:

hong huang really has a natural sense of relaxation in his body. during the live broadcast, he talked about his failure in opening a boutique:

"i don't know how to do business. if i lose money, i will lose it."

with such a free and easy mental state, i really don’t have the confidence to speak out without any family background.

the former "well-known girl" embarked on the most controversial live broadcast track, but she couldn't escape the vicious cycle of driving high and moving low.

although the social media platform has been preheated for a long time, the number of people who watched her live broadcast was about 83,000, which was not as popular as expected, and many people complained about her figure in the comment area.

some people complained that the current live broadcast format did not bring out one-tenth of hong huang's skills. after all, what everyone likes to see is her laughing and cursing.

it can be seen that hong huang really wants to help the rise of domestic products and sincerely speaks for chinese design. however, compared with the previous ability to shake up the fashion industry, hong huang obviously did not find the right way to promote products through live broadcast.

but at least hong huang is still active in selling goods on live broadcast. su mang and zhang yu seem to have completely disappeared after leaving their jobs.

2.

/ exit the entertainment center:

su mang was the curator to soothe the soul,

zhang yu can only be a foil? /

some time ago, zhang zetian held a fashionable dinner and invited zhang yu. zhang yu then posted a group photo, but the focus of the media was on zhang zetian, calling her an "upstart in the fashion industry."

you must know that when zhang yu was at the peak of her career, wherever she appeared was the center of the conversation. the media's flashbulbs flashed at her a few times. she once cut zhang zetian out of a group photo, and everyone would only mock zhang zetian as "little zhang." if it’s not enough, i won’t be able to enter the circle of editor zhang da.”

now that the situation has changed, zhang yu, who has abdicated, can only give the limelight to zhang zetian.

as soon as zhang yu announced his resignation, he became an investment partner of sequoia china. he crossed directly from the fashion circle to the capital circle and became a financier father.

with capital, she has made great changes in the multi-billion capital market, from post-investment empowerment of french designer brand ami, to investing in canadian fashion e-commerce platform ssense, korean fashion brand we11done, to leading the investment in french brand destree. since then, zhang yu has been a promoter of sequoia capital in the fashion industry.

she attended a fashion charity dinner, and although she chatted and laughed with various capital tycoons, she could only be reduced to a marginal figure:

i remember when she appeared in shows, she was always surrounded by celebrities in the c position. now zhang yu still participates in fashion shows, but she is no longer the center of the topic.

zhang yu's transition from resignation to transformation, although not as good as before, can be said to be quite decent, but su mang did not go so smoothly.

when su mang was the editor-in-chief, she was very good at making friends and was familiar with many celebrities, so she first used the contacts she had established in the entertainment industry for many years to work behind the scenes and created multiple variety shows, the most famous of which was "amazing" "sister", but it didn't create much splash, so bad that douban didn't even open a branch.

later, i joined many variety shows. i originally wanted to maintain my exposure through variety shows, but because i spoke out boldly, i was pushed to the forefront time and time again.

when i went to attend the dior show, i was stabbed in the back by my "best friend" zhang ziyi. the photo posted on social media only included su mang. su mang became a joke for a while when he was laid off by others after he laid off others.

probably because she is used to the warm and gentle people in the entertainment industry, now su mang has chosen to become an art curator. it can only be said that she has returned to her old profession after going round and round. after all, art is related to fashion.

su mang's title has now become the curator/founder of song art center. she said that she created such an art gallery to heal her own soul.

in her opinion, she is still making magazines, but they are three-dimensional magazines:

"i use 'transition' to describe my new beginning, rather than transformation, because we also use the concept of content to create different exhibitions - using the concept of a three-dimensional magazine to create an art center."

as an outsider, it is impossible to evaluate her artistic height, but it is indeed admirable that she can still work so hard at the age of 50 when she knows her destiny:

"i figured it out when i was 30 years old. there is no real failure in the world except giving up."

when su mang was the editor-in-chief, she had unlimited fashion resources. many celebrities wanted to "fawn over" her, calling her "sister su mang". nowadays, it is really like the tea is gone, and su mang's strong network of contacts that she has maintained over the years has also faded. invalid.

this art exhibition has been open for two years. except for liu yifei who was invited by su mang to visit the exhibition together some time ago, there are no other celebrities.

these fashion devils have resigned from the fashion industry one after another, and have tasted the ups and downs of vanity fair. now they are settling down and working hard in their careers, and they can also have a combined memory game, recalling that they once stood at the center of fashion power, but they all look down on each other. not pleasing to the eye.

3.

/ performing head-turning drama,

how attractive were the palace battles in the fashion industry in the past? /

in 2018, the first novel published by hong huang was called "miss zhang". there was an "editor meng" in it who was once thought to be alluding to su mang:

in the book, there is a female editor surnamed meng who comes from a grass-roots background, does not wear underwear, and does not let others wear long johns. she is good at sneaking into the business, likes to sit on the lap of rich people, and is keen to show off at fashionable charity dinners...

"fashionable people don't wear long trousers." this is what su mang said about his fashion experience in "a date with luyu". after the show was broadcast, he also got the nickname "autumn trousers mang":

su mang did sit on the lap of a rich man in order to attract sponsorship, so some netizens directly matched "editor meng" with su mang. however, hong huang later refuted the rumor and said that "there is no prototype":

hong huang's character has always been bohemian, and he loves to make fun of himself and others, especially su mang.

in november 2009, the two were invited by cartier to join the show. hong huang, who had been waiting for an hour, posted a complaint:

not a month later, hong huang posted another photo, in which su mang was wearing glasses and blurred, and coupled with yin and yang sentences, the mocking effect was full:

a few years have passed since the incident, but hong huang still revealed on the internet that su mang was "so excited that his hands were shaking" when he was wearing a precious cartier necklace:

she also complained about su mang wearing jewelry while doing charity work, and made fun of aunt suzy menkes on social platforms. su mang called and asked if she was talking about herself. unexpectedly, hong huang posted this on social platforms again:

unable to swallow this, su mang fought back. one time, hong huang and su mang attended a fashion banquet together. after su mang posted a group photo, he not only cut off hong huang, but also @@honghuang everyone except @honghuang.

hong huang did not hold back this tone, and directly posted the original picture on weibo, re-introducing hong huang's "miss zhang", which triggered another wave of ridicule against su mang on the internet.

compared to the fierce fight with hong huang on the internet, the fight between su mang and zhang yu is a bit secretive.

at a fashion show, harper's bazaar's official weibo posted a picture of su mang's show. su mang himself was bright and majestic. why did zhang yu, who was in the corner, feel so secretive?

maybe it's because vogue and harper's bazaar are competitors in fashion magazines. apart from this "dirty photo", the two editors-in-chief have no interaction at all online, but they are still very high-profile in terms of their ability to compete.

su mang single-handedly founded the harper's bazaar charity gala, which attracted many celebrities to compete for the c position, and the topic remained high. zhang yu, who is also the editor-in-chief of a leading fashion magazine, must not let himself be at a disadvantage, so he brought china's first-line women with him star, went abroad to participate in the met ball (metropolitan museum of art charity ball in new york), which is known as the "oscars of the fashion industry".

the fight between these two people will never be as public as hong huang and su mang. just like this group photo of the three of them, zhang yu may have sent the organizer a photo of the three of them, but the copy only mentioned hong huang. , and su mang also tacitly followed hong huang online and ignored zhang yu.

4.

/ backlashed by vanity fair,

are the former fashion devils keeping a low profile? /

this time, the former editors-in-chief’s “togetherness of the century”, whether it was a true reconciliation or not, did capture the public’s attention and taught us a good lesson: in vanity fair, past grievances and disputes are less important than the topic. in terms of heat, it's insignificant.

there is a scene in the movie "the devil wears prada" where malinda's smile or eye roll can directly make a fashion brand famous or destroy it. although it is a movie, it also reflects the real fashion circle.

editors-in-chief are the ones with the most say in the domestic fashion circle, because for celebrities, being in magazines can help them be recognized by brands and designers more quickly and influence high-end luxury endorsements, so editors-in-chief have become a person that no one can offend.

xi mengyao participated in a vogue event before and did not include the name of the event when she posted her status. zhang yu, the editor-in-chief at the time, said in the comment area: no mention of any event. xi mengyao was so frightened that she hurriedly edited, bringing up topics and thanking her for the invitation.

in 2015, the tv series "why sheng xiao mo" used the magazine cover of "harper's bazaar" and was accused of infringement. this originally had nothing to do with tang yan, but tang yan's fans made wild remarks on su mang's weibo. what was originally a matter between the producer and the magazine turned into a "match" between tang yan and su mang. at that time, rumors spread that tang yan was banned. it is said that in order to ask for forgiveness, tang yan went to su mang to apologize with a wine glass at an event.

now that they have no resources and connections, their status in the fashion industry, which was once all-powerful, is not as good as before.

in fact, both hong huang and su mang participated in the dior event not long ago, but almost no one reported it. it was once surrounded by celebrities but now no one cares about it. the gap is still quite big.

at that time, su mang single-handedly created the harper's bazaar department, founded the harper's bazaar charity gala, held a group photo of hundreds of celebrities, and launched the slogan "make charity a fashion". countless celebrities gathered to donate money. zhang ziyi once spent money at the charity gala. i bought two bracelets for 130,000 yuan, one for myself and the other for su mang. nowadays, su mang appears alone when attending fashion week, without the company of celebrity friends or media attention.

"thirty years in hedong, thirty years in hexi", vanity fair is changing rapidly. without status, there is no influence. in fact, to put it bluntly, the editor-in-chief is just a link in the fashion industry chain. he has connections and resources. whoever takes this position will be successful. become the center of crowds.

there is a plot in the movie "the annual meeting can't stop" that reflects the reality of this kind of workplace interest. hu jianlin jumped from a worker to the leader of the human resources department. he was incompetent but had the power of life and death in layoffs. he was fawned over by countless people. it is obvious that everyone what they are interested in is not hu jianlin as a person, but his position and influence.

in fact, the fashion industry is also a workplace, and the pursuit of fame and fortune is an eternal theme. after su mang's exit, former deputy editor-in-chief sha xiaoli successfully took over. although harper's bazaar night was su mang's idea, it is sha xiaoli who is in the spotlight now. celebrities "closed" to su mang back then, but now they "flatter" sha xiaoli, because they are interested in the resources behind the fashion editor.

after these fashion devils leave, their resources and influence disappear with their departure. former celebrity friends have no time or energy to miss someone who has left, because they need to face new jobs and new relationships. challenges and new relationships.

therefore, you must have exchange value in the circle, so that more people will be more willing to follow you. if you have no value, you will be replaced at any time. this is the reality.