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in order to further expand its product line, jietu has launched a new shanhai product series to shoulder the important task of the brand's new energy transformation. not long ago, the shanhai l6, the third model in the shanhai series, was officially launched, positioned as a compact suv. although this domestic market segment has long been a "red sea", with its dynamic and fashionable design style and mainstream plug-in hybrid system, the competitiveness of the new car is really good. so can jietu shanhai l6 open up a new track as expected and successfully gain a foothold in the fiercely competitive market environment? this issue of "quality car selection" will give you a detailed analysis.

1. basic information and product highlights

the above manufacturer's guide price only represents the price on september 9, 2024. if there is any change, please refer to the official website.

the 2024 jietu shanhai l6 has been launched in 3 configuration models, with a price range of 123,900-144,900 yuan, and a trade-in price range (including national trade-in subsidies) of 100,900-116,900 yuan (please consult your local dealer for details).

in terms of appearance, jietu shanhai l6 adopts the current mainstream closed front face design, and the polygonal headlight group has a dynamic and fashionable shape, which is quite recognizable. the middle part of the front bumper is equipped with blackened air intakes, and the air guide grooves on both sides are decorated to create a strong sense of sportiness. the side lines are stretched and smooth, and the overall body posture is swooping forward. the rear of the car is equipped with a through-type blackened taillight set, which has an excellent lighting effect and is in line with the youthful aesthetic trend.

the new car offers 6 exterior colors to choose from. among them, the blue color is fresh and elegant, and the visual effect is quite outstanding. unfortunately, this special color matching can only be obtained through optional equipment. according to jietu's official website, the optional option is the "color ecological package". in addition to the blue color, the content also bundles wheels, high-gloss black trim strips on the windows, and green calipers.

in the interior, the new car fully implements the minimalist design concept. the entry-level model is equipped with a 12.8-inch central control screen and a built-in x9hp car chip from xinchi technology; the mid- and high-end max and ultra models have the central control screen size upgraded to 15.6 inches. inches, and the car's smart chip was also replaced by qualcomm snapdragon 8155.

all jietu shanhai l6 series are equipped with chery's c-dm hybrid system, which consists of a 1.5t four-cylinder turbocharged engine and a front single motor. among them, the engine has a maximum power of 115kw and a maximum torque of 220n·m; the motor has a total power of 150kw and a total torque of 310n·m. matched with the ternary lithium battery pack provided by guoxuan hi-tech, with a capacity of 19.43kwh, the cltc pure electric cruising range can reach 125km, and the overall performance is remarkable.

2. product competitiveness analysis

the popularity of the domestic compact suv market has long been self-evident. even after adding some keywords such as independent brands, plug-in hybrids, and high cost performance, many models can still be screened out. the two competing models selected this time are the 2024 geely galaxy l7 (hereinafter referred to as galaxy l7) and the 2025 byd song plus new energy (hereinafter referred to as song plus new energy). both in terms of product positioning and price range, they are consistent with today's protagonist - the 2024 jietu shanhai l6 (hereinafter referred to as shanhai l6) has some overlap.

in terms of appearance, all three models adopt the current mainstream youthful design ideas, and the visual effects are dynamic and fashionable. in terms of selling price, shanhai l6 not only has the lowest entry threshold, but the price of the top-end model is also cheaper than the other two competing products, making it very friendly to the people. it is a pity that shanhai l6 only offers 3 configuration models, galaxy l7 has 5 configuration models, and song plus new energy has a total of 8 configuration models, including plug-in hybrid and pure electric versions. the choice is quite large.

specific to the vehicle configuration level, we selected models with prices as similar as possible. according to the table, the overall performance of shanhai l6 is quite outstanding, showing certain advantages compared with the other two competing models. in fact, in addition to some safety, comfort and technological configurations, i think the most eye-catching part is the 125km cltc pure electric range, which can fully meet the needs of short-distance transportation in most cities.

3. product quality & service trend analysis

as a brand new model, will the 2024 jietu shanhai l6 have any hidden quality problems? in this regard, we will start from the fault problems of jietu brand models in the past year, and through the analysis of fault problems, we can initially predict the development trend of new car quality problems in the future.

by screening the complaint data of the jietu brand's models in the past year, it can be found that the main fault problem is "engine/motor jitter", mostly concentrated on the jietu x70 model. further analysis revealed that since the entire 2024 jietu shanhai l6 series is equipped with chery’s c-dm hybrid system, it is different from the jietu x70. therefore, it can be tentatively considered that the probability of the above-mentioned problems is low. the specific situation cannot be determined until it has been used for a period of time.

with the continuous development of my country's automobile market, the level of brand pre-sales/after-sales services and the quality of the purchasing experience have gradually become important factors affecting consumers' final purchases. therefore, based on the big data of cheqi.com, we will analyze the common service problems of brands in the past year to provide consumers with a more objective reference for purchasing car models.

from the perspective of service complaints, "unfulfilled sales promises" has become a relatively common service issue that car owners complain about the jietu brand. through further analysis, it can be seen that the complaints mainly come from the jietu traveler model.

in terms of measuring the reputation of new cars’ after-sales services, we will analyze the company’s responses to car owners’ complaints and make a relatively objective prediction of the future reputation of new cars’ after-sales services. according to data from chezhi.com, the jietu brand’s complaint response rate in the past year was 99.2%, which shows that the manufacturer has a relatively positive attitude towards handling car owners’ complaints.

4. after-sales service policy and outlet distribution

in terms of after-sales service policy, the first owner warranty policy of the 2024 jietu shanhai l6 is unlimited years/unlimited mileage (the liability exemption clause shall be subject to the official). in addition, jietu official also provides users with six major service commitments (please consult your local dealer for details).

after purchasing a vehicle, it will inevitably involve daily maintenance of the vehicle. at this time, the number and distribution of brand dealer stores are very important, and may even have a certain impact on whether consumers purchase models of the brand. according to statistics from chezhi.com, the jietu brand currently has 558 dealer stores in china, covering 31 provinces, autonomous regions and municipalities directly under the central government. among them, the number of dealers in guangdong, jiangsu, henan and shandong provinces is relatively large.

summarize:

in recent years, jietu motors has been continuously extending and expanding the boundaries of travel from "travel +" products to "travel +" ecology, and it seems that it has indeed achieved good results so far. it is true that there is nothing wrong with the strategy of having an insight into the development trends of the industry and vigorously deploying hybrid products. however, it is not easy to gain a foothold in the fiercely competitive market environment. objectively speaking, jietu shanhai l6's comprehensive product performance is good, and its price is relatively affordable. i believe it can still impress many young consumers.