"trading old for new" adds holiday effect chongqing's automobile consumption reaches a small climax
2024-10-06
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"after chongqing introduced the trade-in policy, the replacement of new cars is much cheaper than before. i feel that now is a good time to buy a car." on october 4, ms. li, who lives in yubei, took her family to look at cars at the liangjiang new district automobile expo center and asked the sales staff from time to time. vehicle price, battery life, etc.
on the eve of national day, chongqing continued to budget an additional 250 million yuan for car replacement and renewal market promotions. in the past few days, reporters visited many car sales stores and found that under the "old-for-new" policy and the holiday effect, the car market has ushered in a small consumption boom, especially the new energy vehicle sales market has heated up significantly.
“this year’s national day is particularly busy, and there are 20 to 30% more orders.”
on the afternoon of october 4, there was an endless stream of people coming to see the car at the avita experience center in the halo shopping park. "this year's national day is particularly busy. there are 20 to 30% more orders. the main order flow is for new energy vehicles with greater subsidies and smarter technologies." a store salesperson told reporters.
"i have always planned to replace my car. not long ago, chongqing budgeted an additional 250 million yuan for car replacement subsidies, so i took this opportunity to buy it." citizen zhao ruixi ordered the "avita 07" on the day he saw the car.
zhao ruixi made some calculations for reporters: the old car he scrapped belongs to the national iii emission standard passenger car, and the new car purchased is included in the "catalogue of new energy vehicle models with reduction and exemption of vehicle purchase tax" by the ministry of industry and information technology, and can enjoy a subsidy of 20,000 yuan.
the tesla store located in halo shopping park also ushered in a car buying and consumption boom.
"the national day holiday has always been a prime time for car sales. this year chongqing has replacement subsidies, and the number of customers entering the store has increased significantly compared with the same period last year." the person in charge of the store told reporters.
“in accordance with chongqing’s automobile replacement and renewal subsidy policy, you can enjoy a subsidy of 12,000 yuan when purchasing any tesla model on sale.” the person in charge of the store introduced, plus tesla’s “starting with a down payment of 79,000 yuan, you can enjoy a subsidy of up to five years.” with the "annual interest-free" policy, consumers can pay monthly payments as low as more than 2,000 yuan when purchasing a car.
in the past month or so, the number of users who purchased new cars through replacement at tesla stores in chongqing accounted for more than 50% of the total sales, and the number of customers visiting the store for consultation increased by about 20% compared with the same period last year.
car companies have launched many discounts at very attractive prices
during the national day, the preferential activities launched by car companies added another "fire" to the market.
"we have launched a 7-layer gift package worth 45,000 yuan. in addition to the old-to-new subsidy policy, we also provide manufacturer replacement subsidies, three-power warranty, discounted maintenance and other services." changan qiyuan new energy (chongqing yuda automobile expo flagship store ) the person in charge said that more than ten consumers came to the store to pick up their cars in the past two days.
"i am a changan automobile owner myself, and i prefer the appearance and design of qiyuan. taking advantage of the replacement event and the store discounts, i can save almost 30,000 yuan, and the price is very attractive to me." citizen wang canqing told reporter.
the aito authorized user center at liangjiang new area automobile expo center also launched holiday discounts, attracting many consumers to come and view cars. "the instrument panel, center console, and passenger entertainment screen are all arranged in a row and can be shared. the space inside the car is very large, and it feels like driving the living room onto the road." zhang li, a citizen who came to see wenjie m9, sighed.
during the visit, the reporter learned that many car sales stores have arranged professional second-hand car appraisers to provide consumers with free price evaluation and replacement services of used cars, helping consumers to exchange for new cars in one stop.
chongqing’s consumption policies were implemented quickly, directly driving car sales to over 10 billion yuan
during the national day holiday, the "two-way rush" between policy and market set off a "golden nine and silver ten" automobile consumption climax.
“on august 20 this year, chongqing took the lead in the country to announce the implementation of the vehicle scrapping renewal subsidy policy. it can be said that the policy was introduced early, well designed, and implemented quickly.” the relevant person in charge of the municipal commerce commission introduced that on september 9, the first round of funds after the use was completed, chongqing quickly responded to market demand and promptly added an additional budget of 250 million yuan to continue marketing promotions for car replacement and renewal, responding to the expectations of the majority of business entities and ensuring that policy implementation is not out of line and uninterrupted.
data from the municipal commerce commission shows that as of september 27, the car scrapping and replacement and replacement policies have directly boosted car sales to more than 10 billion yuan, playing an important role in promoting the city's economic growth.
the "old-for-new" policy uses subsidies to leverage the automobile consumer market, and in order to catch up with the policy dividends and market popularity, automobile companies have also accelerated the launch of facelifted and new models. according to incomplete statistics, more than 40 new and facelifted cars were launched on the market in september.
industry insiders said that it is now the peak season for car sales during the "golden nine and silver ten" periods. the national day holiday period is long, which is conducive to stores attracting consumers. with the addition of "trade-in" subsidies, car purchase subsidies and other policies in the second half of the year, the market performance of this year's "golden nine and silver ten" may be significant. higher than previous periods.
new chongqing-chongqing daily reporter qiu xiaoya
original title: "trading old for new" plus holiday effect has brought chongqing automobile consumption to a small climax
