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original title:

nantong, jiangsu: niche tourist destinations are becoming “hot”

xinhua news agency, nanjing, october 5. xinhua news agency reporter ke gaoyang

thousands of drone light shows light up the city's night sky, lawn concerts are staged in turns to bring the rhythm of the golden autumn, and intangible cultural heritage experience activities are held to experience the charm of traditional culture... during this year's national day holiday, nantong city, jiangsu province held the jianghai international culture and tourism festival to bring out cultural tourism. the "big meal" attracts tourists from all over the world.

at the opening ceremony of the nantong jianghai international culture and tourism festival, a drone light show lit up the city's night sky. photo by xinhua news agency reporter ke gaoyang

in jiangsu, a major cultural and tourism province, nantong is a relatively niche tourist destination. it was once ridiculed by local citizens as a "tourist desert". the reporter visited nantong during the national day and saw that this tourist destination that was once not very popular is becoming "hot".

on the afternoon of the 4th, when walking into the nantong museum, touches of "chinese red" stood out among the white walls and green water. visitors strolled through and felt the strong festive atmosphere. according to the person in charge of nantong museum, the museum has prepared a rich series of cultural exhibitions, study experiences, creative workshops and other activities. it has also extended its opening hours to night and implemented reservation-free admission to facilitate visitors. four days before the national day holiday, nantong museum has received about 60,000 visitors.