890 million, 1.4 billion, 280 million... "hot" data outlines the "vital picture" of the holiday
2024-10-05
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october 4th is the fourth day of the national day holiday. halfway through the holiday, the cultural and tourism market is still hot. through multiple sets of data, we can see the vitality of the cultural tourism market during this national day holiday.
data 1: over 890 million visitors. in the three days before the national day holiday, the number of people moving across regions across society exceeded 890 million. during this national day holiday, people are enthusiastic about traveling, which has also boosted consumption in the tourism market and stimulated market vitality.
data 2: breaking 1.4 billion yuan. data shows that as of 17:42 on october 4, the 2024 national day box office (including pre-sales) exceeded 1.4 billion yuan. this number not only reflects the prosperity of the film market, but also reflects the important role of cultural consumption in the holiday economy.
data three: a year-on-year increase of 60%. during this national day holiday, inbound tourism continues to be popular. relevant platform data shows that the number of inbound travel orders during the national day holiday increased by 60% year-on-year, and the growth rate was higher than that of outbound travel. these data not only show the prosperity of the holiday economy, but also highlight the strong resilience and potential of the chinese economy.
on october 3, the number of people moving across regions across society exceeded 280 million
the reporter learned from the ministry of transport that on the third day of the national day holiday on october 3, the number of cross-regional personnel movements across society exceeded 283 million, an increase of 4.3% over the same period in 2023 and an increase of 17.2% over the same period in 2019. among them, 17.602 million were railway passengers, 261.71 million people were transported on highways, 1.798 million were waterborne, and 2.19 million were civil aviation.
in the first three days, the number of cross-regional personnel movements across society exceeded 890 million
three days before the holiday, people’s enthusiasm for travel continues to rise.
on october 1, the first day of the national day holiday, the number of cross-regional personnel movements across society exceeded 330 million, an increase of 0.9% over the same period in 2023 and an increase of 32.8% over the same period in 2019.
on october 2, the number of cross-regional personnel movements across society exceeded 283 million, an increase of 4.1% over the same period in 2023 (the second day of the mid-autumn festival and national day holiday) and an increase of 15% over the same period in 2019.
on the third day of the national day holiday on october 3, this figure once again exceeded 283 million visitors.
previously, the ministry of transport estimated that the number of cross-regional personnel movements in society would reach 1.94 billion. three days before the holiday, the number of visitors exceeded 890 million, reaching 45.8% of the forecast data.
national railway passenger volume exceeded 17 million for 4 consecutive days
according to the china railway group, since the launch of railway transportation during the national day holiday, the number of railway passengers across the country has exceeded 17 million for four consecutive days, and transportation is safe, stable and orderly. on october 4, national railways are expected to carry 17.45 million passengers. in addition, highway traffic continues to remain high.
on october 4, the national railways are expected to carry 17.45 million passengers, and 842 additional passenger trains have been arranged. the national railway beijing bureau expects to carry 1.35 million passengers on october 4. among them, the beijing area is expected to send 610,000 passengers, and it is planned to open 62 additional pairs of passenger trains. in order to meet the travel needs of passengers during the holiday, guangzhou railway group has increased its transport capacity by reconnecting emus, adding temporary passenger trains, adding carriages to regular-speed trains, and adding night high-speed trains.
in terms of highways, the weather was good in most parts of the country on october 4, and highway traffic continued to run at a high level. 9:00-11:00 and 16:00-19:00 are the periods prone to congestion. popular urban road networks are concentrated in the road networks surrounding cities such as tianjin, hangzhou, hefei, jinan, and guangzhou. the proportion of self-driving travel by passenger cars is high, new energy vehicle travel has increased significantly, and the total charging time of electric vehicles in the service area has grown rapidly. during the holidays, the average daily charging time in the service area can reach more than 2.7 times that of normal days.
in terms of civil aviation, on october 3, civil aviation across the country carried 2.1902 million passengers. on october 4, civil aviation across the country is expected to carry 2.24 million passengers.
annual passenger flow of hong kong-zhuhai-macao bridge exceeds 20 million for the first time
data provided by the hong kong-zhuhai-macao bridge border inspection station shows that as of 0:45 on october 4, the total number of passengers entering and exiting through the hong kong-zhuhai-macao bridge zhuhai highway port in 2024 exceeded 20 million, a year-on-year increase of 86%. exceeding the total for 2023. this is also the first time since the official opening of the hong kong-zhuhai-macao bridge that the annual passenger flow has exceeded the 20 million mark.
the tourism market in first- and second-tier cities continues to be booming, and tourism in county areas is heating up.
the national day holiday is halfway over. where did everyone go and what did they do?
china mobile wutong big data statistics found that during the national day holiday, while the tourism market in traditional first- and second-tier cities continued to be hot, leisure tourism in counties also began to heat up. the most popular county tourist destinations include kunshan, yiwu, dali, dujiangyan, anji, tongxiang, etc. further analysis of the origins of tourists in the county revealed that 55% of tourists come from first- and second-tier cities, and more than half are over 40 years old.
this holiday, going to the zoo or amusement park is the first choice for many parents to walk their children. big data shows that the number of parent-child visitors to theme parks across the country increased by 27% year-on-year in 2023. zhuhai hengqin chimelong international ocean resort, shanghai disney resort, beijing universal resort, huzhou longemont park, and chengdu happy valley have become the most popular parent-child amusement parks.
the big data platform conducted a statistical analysis on the usage of mobile phone applications nationwide. during the holidays, the average daily usage of photography software increased by 87.54% compared with usual times, the average daily usage of travel software increased by 61.71% compared with usual times, and the average daily usage of travel software increased by 31.88% compared with usual times.
the software with the highest usage frequency is performance ticketing software. due to the increase in festival performances, movies, and concerts in various places, the number of times used for performance ticketing software increased by 121.87% on average compared with the week before the festival. the cities with the largest increase in usage are: changsha, chengdu, beijing, shanghai, and xi'an.
