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halfway through the holiday, what is the tourism market like during the national day golden week?

2024-10-05

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(written by wang yong and edited by zhao qiankun)

during the national day holiday, some people stay at home to rest, while others explore poetry and distant places. people who stay at home are reading the news and watching tourists complain about "parking in scenic spots charges 217 yuan for 7 hours" and thinking about "why there are always queues in the women's restrooms when traveling"; embarking on a journey to distant places people who have seen the beautiful scenery on the vast land have also seen the traffic jams for ten miles on the journey and the crowds of people in the scenic spots.

young people "rectify" the golden week by traveling during off-peak hours

the first group of people who went out to play have come back, and some people have just bought cheap tickets and set off. on october 3, media reported that the cost of traveling during the second half of the holiday can be reduced by nearly half. some people saved 5,000 yuan in air tickets by traveling during the off-peak period.

it has to be said that this generation of young people not only have their own choices and ways to "rectify" the golden week, but this also reflects the gradual changes in society's overall cultural and tourism consumption concept.

data provided by ctrip to observer.com shows that air ticket prices will be at holiday lows on october 3rd and 4th, and will hit a high on the 6th and 7th.

take xinjiang, a popular long-term destination during the national day period, as an example. from october 1st to 7th, the round-trip ticket price for a single person from beijing to urumqi is 5,300 yuan (excluding tax), while the round-trip ticket price from october 4th to 11th is only it is 1,300 yuan (excluding tax), which can save 75% of the air ticket cost (about 4,000 yuan); in terms of outbound off-peak flight prices, taking the flight from beijing to osaka as an example, the air ticket price on october 4 is only 2,800 yuan ( excluding tax), the round-trip price is 4,000 yuan lower than the round-trip price from october 1st to 7th, which can save 60% of the air ticket cost.

screenshot of video of people queuing in mount wutai

live-action version of "snake" staged in mount wutai

this year’s national day holiday is nearly halfway through, and even the cooling temperatures in many places cannot dampen the enthusiasm of tourists. major scenic spots continue to be crowded and crowded. “it’s so crowded that there’s no way to get off” is the true feeling of many tourists.

on october 4, the sea of ​​​​people on mount wutai in shanxi was particularly amazing. some netizens said on social platforms that at 5:30 in the morning, mount wutai was already crowded with people, and the queue to enter the temple was like a "greedy snake." according to media reports, due to the large number of tourists, the queues of tourists on various sections of the mountain were like long winding snakes, which was quite a spectacular scene.

singing in a traffic jam, focusing on "relaxation"

traffic jams can be fun, and singing can boost your mood. the main focus of this year’s youth outing is “relaxation.” on october 2, there was a traffic jam in the xiaotiandu tunnel on the sichuan-tibet line for nearly 4 hours. a group of young people got out of the car and waved red flags and sang "my motherland and me", causing everyone to watch and join in the chorus. this made the depression of the long traffic jam disappear. light.

give up traveling and switch to house viewing

in shenzhen, the busiest thing is not the scenic spots, but the real estate. guangzhou daily, southern metropolis daily and other media reported that during the national day holiday, the popularity of real estate properties exceeded that of scenic spots, and many outsiders rushed to shenzhen to buy houses.

media reports stated that after shenzhen’s housing purchase policy was implemented on the evening of september 29, many real estate projects for sale received a large number of people viewing houses. “a family of 6 in shenzhen gave up traveling to view houses” and “395 houses were sold out in 8 hours. "wait for it to become a hot search."

chongqing ciqikou ancient town chongqing municipal culture and tourism development committee wechat official account

foreign friends were shocked by the national day crowd

on october 2, some netizens said on social media that a family of five traveling to chongqing from the uk were deeply shocked by the crowds during the national day holiday. a british friend recorded a video and lamented "people mountain people sea".

some netizens described that after eating hotpot in ciqikou, chongqing, a family of five went touring nearby neighborhoods. as the number of tourists gradually increased, the family of five was "drowned" among the national day crowds. the family people excitedly took videos and said the number of people was "just incredible."

"ben county" has become an internet celebrity

during this year’s national day holiday, “ben county” has become one of the most popular words in the cultural and tourism market. compared with the previously popular special forces-style tourism, this generation of young people are more inclined to "rush" to surrounding small towns during the national day holiday.

ctrip data shows that the national day holiday and the combined flow of passengers returning home to visit relatives have brought tourism peaks to many counties. three days before the holiday, 45% of the tourists in ben county were born in the 1990s and 2000s. young people from first- and second-tier cities such as shanghai, beijing, chengdu, guangzhou, hangzhou, and shenzhen prefer to travel to the county. among them, jiuzhaigou, anji, shangri-la, pingtan, dujiangyan, jinghong and other county-level cities and county towns achieved orders growth of 109%, 86%, 74%, 67%, 51% and 50% respectively on the first day of national day.