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recently, many places have carried out “commercial housing promotion activities for hundreds of cities and thousands of enterprises” and introduced relevant support policies. reporters learned from the ministry of housing and urban-rural development: as of october 4, more than 130 cities in more than 20 provinces have organized various forms of online and online sales, such as the golden autumn promotion season, housing (housing) expos, and live viewings of houses. offline commercial housing promotions and simultaneous publicity, policy interpretation and other activities. nearly 2,000 projects (real estates) from more than 1,000 real estate companies have participated in local promotions. sales offices in many places will not be closed during the national day golden week, and will carry out discounts, coupons, and free home purchase rights (parking spaces, property fees, utility bills, etc.) and other marketing activities. developers in some third- and fourth-tier cities such as shangrao in jiangxi, ji'an, and hengyang in hunan have launched promotional activities for returning home buyers, providing transportation subsidies and discounts for returning home buyers to home buyers.

driven by promotional activities, the real estate market has shown positive changes——

first, the number of house inspections and visits, which reflect the willingness to buy a house, has increased significantly. cities that carry out promotional activities generally report that since the national day holiday, the number of visits to most projects participating in the promotion has increased by more than 50% year-on-year. from october 1st to 3rd at noon, the number of new house viewings in beijing increased by 92.5% compared with the same period last year, and the subscription volume increased by 2 times; the number of second-hand housing viewings increased by 104.1% compared with the same period last year. some properties in guangzhou received more than 150 visits per day, an increase of 200% compared with usual. according to preliminary statistics from the china index academy (sichuan), the number of visits to sample survey projects in sichuan province increased by an average of 70% compared with before the holiday, and the transaction conversion rate increased by an average of 140% compared with that before the holiday.

second, sales in many places have increased to varying degrees, and market confidence has recovered. from september 30 to october 4, guizhou province sold a total of 137,500 square meters (1,187 units) of commercial housing, a year-on-year increase of 44.3%, and the transaction value was 754 million yuan, a year-on-year increase of 54.2%. on the first day of national day, the online signing area of ​​new commercial housing in shandong province was 93,800 square meters, a year-on-year increase of 46.8%.

recently, the four first-tier cities of beijing, shanghai, guangzhou and shenzhen have adjusted policies and measures such as housing purchase restrictions; more than 10 provinces including chongqing, sichuan, guangdong, hubei, and yunnan have issued provincial-level policy documents to promote the healthy development of the real estate market; wuhan, nanchang, hefei, guangyuan more than 50 other cities have introduced policies to optimize their real estate markets. preferential policies in various places mainly focus on canceling or reducing restrictive measures, granting tax concessions, room ticket accommodation, home purchase subsidies, trade-in, decoration subsidies, and using provident funds to support home purchases.

source: people's daily