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producer wan yuhan reveals the "ghost scene" and "sky-high ticket price" of "safety": she feels powerless

arts/scarlett

let me start by saying that "safety" is the best movie to watch during the national day season.

but why is the movie that i think is the best, announced to be withdrawn on the third day of national day?

1 row of films low

to be honest, the screening rate of "safety" is already very low. many cinemas only have one screening on the first day, and it's still midnight. i searched on the ticket buying software for a long time before i found a place where i could watch it during the day. if i hadn't already made up my mind to see this movie. i might just give up and watch the most-scheduled movie "749 games》。

the box office has a lot to do with the film schedule.

for viewers who have no backbone and just want to watch a movie as a family, what actually determines what movie they watch is the movie schedule.

it happened to be the time when everyone had eaten and drank enough to watch a movie, so they clicked on whatever was available and watched it.

at this point, "safe entry and exit》blood loss.

2 box office difference

"749 bureau", which was scolded on the internet after being released for a few days, has already exceeded 200 million. how much is the box office of "in and out"?

17 million!

this result is indeed a bit embarrassing. i have to cancel the program and come back again, thinking about making another profit, right?

3. the subject matter is not pleasing to the whole family.

why is "in and out" so poor at the box office?

a very important reason is the subject matter of the movie.

the national day holiday is a family carnival time second only to the spring festival. our whole family happily goes to the cinema to have fun. are you going to show people an earthquake? after all, you still want to die?

what do you want moviegoers to think?

this level is not suitable for watching this kind of movie.

so in terms of theme selection, it has already lost a lot to "749 games".

people who didn’t know it on the first day wanted to watch “749 games” and fight monsters.

it's another thing to find out the difference when you come out. at least the first wave of viewers were fooled into it.

however, "safety in and out" is simply excluded from the audience's options because of its subject matter.

this is the most important reason.

so. here comes the problem.

when will it be uploaded after it is withdrawn?

it’s double ninth festival.

or qingming festival and dragon boat festival.

summer vacation is really not possible.

don’t mention it to me about the spring festival release, no one will watch it.

in fact, this tells us that the subject matter of the movie and the timing of the screening should be considered together.

then someone must ask, "volunteer army" also has people dead.

the problem is that the volunteers are in high spirits and fighting.

men have a natural affinity for war themes.

this is different from an earthquake.

in conclusion:

i've said so much, but i didn't say that "in and out" is not good-looking. because it's really nice. because the overall logic of this movie is smooth, the director is qualified, and this is a real movie. andxiao yangthe acting skills are also very good.

the failure of this movie was not in quality, but in promotion, low film schedule, and not choosing the right theme and schedule.

by the way, pipilu was also withdrawn at the same time.

this movie is obviously suitable for family fun but no one is watching it. so what’s the problem? anyway, i didn’t watch it.

but the theme of pipilu is determined, and it can come back at any time, such as new year's day or spring festival. during the summer vacation, there are so many choices. "entering and entering safely" is different. there are ninety-nine and eighty-one difficulties. let's see how to overcome them!