golden week of the auto market｜auto shows in many places are soaring in popularity, and multiple discounts boost car consumption
2024-10-04
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"i currently have a car at home, but the space is relatively small. i am considering replacing it with a large suv." mr. huang, a consumer, told the beijing news shell finance reporter, "i heard that there will be an auto show on november 1, and there should be more discounts. if it suits me, i will got it.”
the national day golden week auto show is currently being held around beijing. from october 1st to october 2nd, beijing news shell finance reporter visited the national day golden week auto show in the beijing area and found that the on-site exhibitors were mainly 4s stores of various brands, which were very popular. there were consumers in front of the booth to view cars and inquire. passenger traffic is also rising. at the same time, it will be matched with corresponding cash discounts, gift packages and other promotions to promote sales during the national day holiday and drive automobile consumption.
the car show is very popular
the beijing news shell finance reporter visited the national day golden week auto show in the beijing area and found that the booths of independent brands such as byd and wenjie had relatively more traffic. some people at the scene were "mobilizing" their whole families to go straight to the target car model; some people were willing to shop around and compare and choose.
"my family is considering buying a new car. the auto show is quite interesting. even if i can't buy a car, it can be a good place to relax." mr. zhang said that there is now a trade-in policy for old cars, and he feels that it is more appropriate to trade in a car. during the national day, 4s stores the intensity of the activities should not be small. he looked at several target models, and the salesperson calculated the prices after discounts and subsidies, and considered ordering a car during the auto show.
the scene of the national day golden week auto show in the beijing area. photo by beijing news shell finance reporter wang linlin
ms. li, who visited the show with her family, said that this time she mainly came to the auto show and was indeed attracted by the discounts on site. "the discounts are pretty good, and now there are national and provincial subsidies." a salesperson calculated the cost for her. if she sells an old fuel vehicle and buys a new energy vehicle, she can get a subsidy of 15,000 yuan. some 4s stores also have manufacturer replacement subsidies, which can save about 20,000 yuan.
byd sales staff told the beijing news shell finance reporter that there were many consumers coming to see the cars and making inquiries. on national day, byd sold more than 10 cars at the auto show. dongfeng honda's sales staff said that there will be limited-time activities during the national auto show. for example, the civic can be purchased with a down payment of 27,000 yuan, and the cr-v starts at 130,900 yuan after discounts. if it is a replacement, it can enjoy a subsidy of up to 30,000 yuan.
in addition, 4s stores of many automobile brands, including wuling, beijing hyundai, chery automobile, roewe, trumpchi, etc., have varying degrees of discounts during the 11th beijing auto show, including special-priced cars, brand-name and tax-included insurance, and low down payments. super long-term loans, direct cash discounts, etc., with cash discounts ranging from tens of thousands of yuan.
however, sales staff at 4s stores including faw toyota also admitted that during the national day period, the stores will not focus all their energy on the auto show. the booths at the auto show are limited and only two or three cars will be on display. the main sales staff are still in the store. inside.
it can be said that sellers are "prepared with both hands." on the one hand, display cars are arranged at auto shows and on-site explanations are given to consumers. on the other hand, there are also some sales staff in the store to receive inquiries from consumers who come to the store for test drives.
auto shows held in multiple places further stimulate demand for car purchases
the october 11 car buying show in the beijing area combines the old-for-new policy. the specific subsidy details of the old-for-new policy are placed in the center of the exhibition hall, and professionals are arranged to interpret the relevant subsidy policies on-site for consumers who inquire.
salespeople from multiple brands said that a wave of car buying peaks are expected in the last one or two days of the auto show, and they are very optimistic about the transaction volume during this year’s national day golden week.
the beijing news shell finance reporter found out that during the national day golden week, there were auto shows in lanzhou, xi'an, fuzhou, tianjin, nanjing, shenyang, shenzhen, xining, haikou, heze, quanzhou and other provinces and cities, and all of them were related to trade-in. combined with subsidy policies. in addition, shanghai pudong, inner mongolia, etc. have also proposed separate car purchase subsidies. from october 1, individual consumers who purchase new cars in shanghai pudong new area can receive a consumption subsidy of 3,000 yuan/vehicle. inner mongolia hulunbuir and ordos plan to launch car purchase subsidies/government consumption vouchers.
yan jinghui, a member of the expert committee of the china automobile dealers association, said that with old-for-new policies and strong corporate promotions, many car companies' "golden nine" sales have performed very well, and their growth trend will continue during the national day golden week. local auto shows can effectively activate the auto market and boost local auto consumption.
yan jinghui analyzed that the main purpose of local auto shows is sales. many consumers who visit auto shows have already made plans to purchase or replace cars. if the discounts during the auto show can meet expectations, these consumers will place orders. although local auto shows are generally not very long during the national day golden week, they can have a good stimulating and promoting effect on the market. this effect may last until after the holiday, helping the auto market to reach a new sales peak in october.
huafu securities research report analyzed that under the background of the introduction of local replacement subsidies, various car companies are sprinting for sales, and the prosperity of the automobile industry is expected to continue to rise. sinolink securities mentioned in a research report that sales in the "golden september and silver ten" peak seasons of the domestic auto market in 2024 will exceed expectations.
beijing news shell finance reporter wang linlin
editor xu yuting
proofread by li lijun
