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on october 1st, the "benefit travel to shiyan" college student tour group carefully organized by shiyan city culture, tourism and sports investment and development group co., ltd. set off again, leading 300 college students studying in zhuxi and zhushan to enjoy a happy national day holiday together.

in the afternoon of the same day, the tour group came to the zhushan peach blossom spring neighborhood, where a wonderful water extreme performance show was going on. among them, the national flag waving and speedboat stunts, trapeze and seated motorboat stunts, water surfing vertical figure motorboat stunts, water pyramid speedboat stunts and other projects have great visual impact and have attracted tens of thousands of citizens and tourists. it showed a highly difficult, professional and highly ornamental water sports performance.

in the rammed earth town of zhuxi, the most popular attraction among students is the ancient oil pressing site at the oil mill museum. college students can not only visit and learn about farming culture, but also experience every aspect, and taste the most authentic oil-pressed foods and zhuxi delicacies during their breaks.

as night falls, wuling sleepless city is extremely popular. the lively atmosphere, moving opera singing, and rich intangible cultural heritage performances instantly awaken the traditional cultural blood of young people. it resonates deep in the soul and feels the time-honored cultural power up close.

this event is shiyan culture, tourism and sports group's implementation of its responsibilities as a state-owned enterprise, actively responding to the 2024 "zhiyin hubei, meeting university" and college students' benefit tours in shiyan, and implementing the municipal party committee's "study and formulation of policies to attract and encourage family members of college students in yan to come to yan for tourism, shopping and consumption" "policies and measures" requires advancing the country's deployment of promoting the high-quality development of service consumption. in order to boost the city's national day cultural tourism consumer market and release consumption potential, it is a vivid practice to take proactive actions, precise marketing, and innovatively promote the integration of culture and tourism.

since the start of the semester this fall, shiyan culture, tourism and sports group has organized more than a thousand students from hubei industrial vocational and technical college, hubei automobile industry college, hanjiang normal university and other universities to go to wudang mountain, zhuxi county, zhushan county, zhangwan district and other places to experience shiyan has mountains, rivers and humanity. visit a-level scenic spots, characteristic streets, cultural and historical museums and other important cultural and tourism scenes. it encourages college students to go out of campus, embrace the times with youth, measure the world with footsteps, experience life with heart, and feel things in silence. enjoy the charm of the city and feel the unique charm and excitement of shiyan cultural tourism. not only has it received enthusiastic responses and positive praise from college students across the city, but it has also taken pragmatic measures and practical measures to benefit the people to further stimulate consumption vitality, release consumption potential, activate the cultural and tourism consumption market, and promote high-quality economic development.

next, facing the upcoming autumn and winter ski season, in order to meet the needs of student groups, shiyan cultural tourism and sports group will launch a series of tourism products and themed routes, mainly shenwu ski line, to enrich the supply of cultural tourism products and help consumers benefit from travel strengthen efforts to attract more young groups to become shiyan tourism experiencers and city image spokespersons, and jointly write a new chapter in the high-quality development of shiyan's culture and tourism integration.