2024-10-04
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on the evening of october 3, the official account of the national day film "safety" issued a message announcing its withdrawal from the national day film, and the release date is to be determined. the reason given by the film crew is that the film encountered unprecedented difficulties and challenges during its release. october 3 is the last day for the film to be released, and theaters that have opened screenings during the national day can continue to show it.
"safety in and out" is a feature film directed by liu jiangjiang, written by liu jiangjiang and huang liao, and starring xiao yang, ayunga, guli nazha and huang xiaolei. the film is adapted from real events. it tells the story of zheng ligun, a death row inmate who was suddenly hit by an earthquake while being transported. in the face of a natural disaster, zheng ligun, a death row inmate with only 24 hours to live, and yu chixiao, a police officer in charge of custody, made human choices.
the film was released on september 30 and only earned 17.897 million yuan at the box office after four days of release. since the film was released on september 30, the film scheduling rate has been low, and because the box office has been upside down for several consecutive days, the film scheduling rate has dropped again and again. on september 30, the film's scheduling rate was 8.8%, and its box office share was only 6.5%. on october 1, the film's scheduling rate was reduced to 6%, but the box office inversion was even more serious, with its box office share being only 1.2%. . on october 2, the film's scheduling rate was significantly lowered again, to 3.7%, and its box office share was even less, at only 0.7%. on october 3, the film scheduling rate was adjusted to only 2.1%.
theater manager manager zhu analyzed the reason for the film's low scheduling rate to "phoenix theater manager index": "the film's genre is unclear, it's not funny even if it's a comedy, and it's very sensational. audiences are not very fond of this kind of tear-jerking film. i’m interested, but i still want to watch something more exciting and enjoyable. the most important thing is that the reputation is average, not particularly good, and there are no strong stars, so it is really difficult to get out of the industry.”