help the elderly group integrate into smart travel life, and they have reached in-depth cooperation
2024-10-04
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recently, xiangdao travel and the bank of shanghai announced an in-depth cooperation to actively participate in the 2024 shanghai "respect for the elderly month" activities, promote ride-hailing services for the elderly, and provide elderly customers with instant discounts on taxi rides, discount coupons and many other services for the elderly user group. travel convenience services, jointly improve the aging-friendly travel service experience, and actively fulfill the corporate social responsibility of helping the elderly with practical actions.
during this year's "respect for the aged month" event in shanghai, xiangdao travel plans to promote ride-hailing services for the elderly, and promote the "application mode" function of xiangdao travel app to the majority of elderly groups. not only will the page buttons be designed with clearer large fonts and an ad-free mode, , and through the dispatching backend computing system, it prioritizes responding to the travel needs of the elderly, making it more convenient for the elderly to "request a ride with one click."
in addition, shanghai's unified taxi platform "shencheng travel" empowered by xiangdao travel technology has created a "one-click taxi smart screen", which is known as the "taxi hailing tool" for the elderly and now covers 16 people in shanghai. more than 1,000 one-click taxi-hailing locations have been installed and launched in more than 80 streets and towns in each district.
as a pioneer in pension finance, bank of shanghai has been deeply involved in the field of pension finance for 26 years and has more than 5 million elderly customers. the bank has been actively responding to the national pension policy, solidly promoting the "five major articles" of finance, insisting on being customer-centric, integrating various pension resources, using technology to empower omni-channel services, and providing customers with high-quality services.
bank of shanghai and xiangdao travel work together to jointly launch a "travel + finance" one-stop service, providing customers with instant discounts on taxi rides, discount coupons and other travel discounts. among them, the first batch of 100,000 copies is available to the elderly, with a maximum of 88 yuan for a taxi ride. discount gift packages reduce travel costs for elderly users.
at the same time, the two parties will also carry out travel education and safety promotion activities for elderly customers through multiple online and offline channels. they will not only jointly produce online taxi-hailing teaching courses, but also conduct a series of 40 "online taxi-hailing" application lectures and travel knowledge and safe driving lectures and other activities to improve the elderly’s travel convenience and safety awareness.
in the future, bank of shanghai and xiangdao travel will continue to deepen their cooperation, focus on the travel needs of elderly passengers, and jointly explore new models of aging-friendly travel services. they will also optimize service processes and product functions to allow the elderly to enjoy more convenient and secure travel services. travel experience, truly integrate into smart travel life, create an excellent model of aging-friendly travel services, and help seniors truly integrate into smart travel life in the new era.
author: zhang xiaoming
text: zhang xiaoming photo: interviewee photo courtesy editor: zhan yue editor: wang jiayi
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