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"when the new zhiji ls6 once again achieves monthly sales of 10,000 units, it will reach a healthy delivery volume." recently, liu tao, co-ceo of zhiji auto, said in an interview with a reporter from the "daily economic news".

picture source: picture provided by the company

recently, the new zhiji ls6 was launched, with a price range of 239,900 to 302,900 yuan, and the current equity price is 216,900 to 279,900 yuan. compared with other car companies that have frequently mentioned the tesla model y at press conferences recently, the launch of the new ls6 seems a bit low-key, focusing on control and smart cabins. the highlight of the new zhiji ls6 is that it is equipped with a "skin lizard" digital chassis and comes standard with four-wheel steering, lidar, nvidia orin x chip, 8295 smart cabin chip, etc.

although there is no "face-to-face" model y this time, the new zhiji ls6 has already achieved considerable sales results. according to official statistics from zhiji auto, the cumulative sales of the new ls6 exceeded 11,000 units within 48 hours of its launch. judging from the performance of the three models of zhiji auto, it is not difficult to sell them well, but how to extend the sales cycle of the products is more challenging.

after the zhiji ls6 was launched last year, it quickly reached the delivery volume of 10,000 units within 2 months, but this hot sales did not last. the same situation has also appeared on zhiji l7 and zhiji l6. "last year, the initial hot sales of zhiji ls6 made the team a little bit mentally unstable. in fact, when the sales of a product perform well, competing products will definitely attack. this is a very common thing in the market. in in the context of a very busy auto market, if the entire chassis of the team is not so stable, it will be easily captured." liu tao said that the company conducted an internal review and summary of the performance of the zhiji ls6 last year. as for the launch of the zhiji ls6 this time, the zhiji team will pay close attention to every detail.

at present, the delivery of the new zhiji ls6 has begun, and will be in the climbing stage in september. it is expected that from november to december, the new zhiji ls6 will enter the intensive delivery stage. "we expect that this hot sales will continue next year. we have made full preparations for this and have transformed and upgraded the relevant equipment of the production line very early. there are no bottlenecks in terms of production capacity." liu tao said.

in addition, in order to cope with market competition and maintain product sales, liu tao believes that accelerating product iteration is also one of the strategies. "it used to take 48 months or 36 months for a car, and it would take 24 months at the fastest to make a new car. now car companies have the ability to complete iterative products in 12 months like consumer electronics." liu tao said.

it is worth noting that in order to give zhiji automobile more weight in the competition, liu tao revealed that in the future, zhiji automobile will adopt a parallel model of "pure electric" and "extended range" on its technical route.

liu tao said: "zhiji auto has seen the market growth of extended-range products, and zhiji auto plans to launch extended-range products next year. we have conducted an in-depth observation of the existing range-extended products in the market. some have great sales, but they are technically ineffective. there are many problems with product and experience. the pain points faced by users today when using extended-range models are the direction of our innovation tomorrow.”

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