cultural observation丨the total box office for national day has exceeded 1 billion. which movies have you watched?
2024-10-03
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compared with the relatively weak summer season, the national day film market seems to have exceeded expectations.
data from beacon professional edition shows that as of 12:20 on october 3, in just two and a half days, the total box office (including pre-sales) during the national day period in 2024 exceeded 1 billion yuan, and the box office during the period exceeded 1 billion yuan faster than last year national day stalls. among them, "volunteers: battle of life and death" directed by chen kaige temporarily topped the box office list with 364 million yuan, and the science fiction film "749 bureau" directed by lu chuan and starring wang junkai ranked second with 270 million yuan. these two films contributed it accounted for more than 60% of the box office, making it the first echelon.
10 new films compete for national day, with rich and diverse genres
after the performance of the summer season, which was highly anticipated, was not as good as expected, the performance of the national day season is particularly important.
compared with 2023, this year's national day movies have an advantage in quantity, including "crisis line", "volunteers: battle of life and death", "safety", "749 bureau", "road to fire", "panda project", "only green" ”, “breaking good guys” and the animated films “new big head son and little head dad 6: mini adventure” and “pipiru and lu xixi: 309 dark room” were released, two more than last year.
the rich and diverse film supply also stimulates the holiday movie-watching atmosphere. on october 1st and 2nd, new chongqing-chongqing daily reporters visited the market and found that many theaters in chongqing were crowded.
at 14:45 on october 1, at guanyinqiao starlight cinema, citizen zhong qin and her friends were queuing up to check in and enter the theater with popcorn and coke. they were watching "749 games". "i have been looking forward to this movie for a long time, and i did some homework before watching the movie. it turns out that bureau 749 really exists, so i couldn't wait to go to the cinema to find out after the holiday." zhong qin said.
on the morning of october 2, citizen xiang yan took his wife and daughter to dadukou wanda cinema to collect tickets. they were going to watch "volunteers: battle of life and death". xiang yan told the new chongqing-chongqing daily reporter that when the first part of the "volunteer army" series was released, he took his daughter to watch it. in his opinion, going to the theater during the national day holiday is not only a parent-child outing, but also a patriotic education.
in addition to quantity, in terms of production, many films in the 2024 national day release are at an above-average production level.
for example, "volunteers: battle of life and death" is the second part of the "volunteers" trilogy directed by chen kaige. on the basis of the first part describing the game of the international situation, the second part will turn its attention to the 63rd army of the volunteer army, which will fall on the key battle to resist u.s. aggression and aid korea - the cheorwon blockade. the magnificent scenes and the delicate expression of family and country feelings make this movie attract attention at a time like national day.
the science fiction movie "749 bureau" is set in the "near future" of 2030. a group of mysterious creatures suddenly appeared, causing the entire city to fall into crisis, and a secret plan that had been hidden for many years surfaced. one of the highlights of the movie is the director lu chuan. it took 8 years from preparation to release. what kind of "dish" will he serve? another highlight is wang junkai, who was just 19 years old when filming. the high-spirited young man saves the world in a science fiction theme, which greatly meets the expectations of movie fans.
the reality-themed movie "the road to fire" is different from the tragic film and television works about finding a child in the public image, boldly portraying three "ruthless parents". zhao liying, who just won the 34th chinese tv drama "feitian award" for outstanding actress, plays the leading role in the movie. from tv series to movies, zhao liying's transformation is a major highlight of the film. currently, the movie's box office has reached 140 million yuan.
lack of depth and messy plots have caused many movies to suffer from reputational crises.
in contrast to the surging box office performance, audiences have received negative reviews for many national day movies.
"perhaps this movie was filmed a little too early. some of the special effects seem unadvanced today, and the visual performance is a bit pale." fan zongzi complained about the movie "749 bureau" quite a bit. zongzi said that he originally wanted to watch a work that explored supernatural phenomena and the depth of human nature, but in the second half of the movie it turned into a monster science fiction film, which was a huge disappointment.
except for "749 bureau", almost all of the other new films released during the national day season were criticized by the audience. for example, in the comedies "breaking bad" and "the panda project", the exaggerated body language, stereotyped character creation and the accumulation of hot internet memes have led to the comedy elements tending to be superficial, which is considered by the audience to be "tickling" forcibly.
while the crime suspense films "danger line" and "road to fire" have won the favor of some viewers, they have also encountered "crusades" from other viewers. they believe that these two films have fallen into a trap under the dual pressure of pursuing box office and reputation. it has created a vortex of "entertaining oneself to death", excessively beautifying criminal behavior, blurring the boundaries between justice and evil, and conveying a tacit attitude towards solving problems through violence. films such as "safety", which are based on facts, are considered by some viewers to lack emotional resonance.
industry insiders said that the audience's complaints about the film show that the audience has higher requirements for the content and quality of the film. this can also force the producers to pay more attention to the artistic value of the film and the emotional needs of the audience when pursuing box office and commercial interests. .
the total box office for the national day season in 2022 will be 1.5 billion yuan. in 2023, this figure will reach 2.7 billion yuan. we remain looking forward to whether it can be surpassed again in 2024.
