news

sun guidong, chief reporter of peninsula all media

in recent days, internet celebrity "dongbei yujie" with more than 20 million fans has been questioned by counterfeiters, saying that sweet potato vermicelli does not contain sweet potatoes. the manufacturer said in an interview with the media that one-third of the cassava is mixed into the vermicelli. super top internet celebrities are not a guarantee of quality. suddenly, the chaos of internet celebrities’ live broadcasts once again aroused public attention.

why do internet celebrities often overturn their sales? the fundamental reason behind this is still the issue of interests. as a super internet celebrity with huge influence, he always likes to lower the price of products under the slogan of benefiting his family. prices on the consumer side have dropped, but influencers have to charge high commissions. one can imagine how big the profit margin is here. as manufacturers, some people began to pass off inferior products to reduce product costs.

as a super anchor, after gaining huge traffic, he began to have pricing power and required merchants to provide the lowest price on the entire network. they even do not hesitate to raise the price of goods first and then "lower" the price for the sake of profit. some even cut corners and make "special contributions".

as a merchant, not only do you have to pay a high pit fee for a live broadcast, but you also have to share the sales. most of the profits from the product are taken away by the internet celebrities who are middlemen. many businesses have also complained that not only are they likely to lose money by recruiting top internet celebrities to live broadcast, some people may even go bankrupt as a result. consumers trust internet celebrity anchors, but what they buy back are inferior products. some internet celebrities harvest both sides and have not promoted the development of the industry. in response to the problem of internet celebrities repeatedly overturning their products, relevant departments should strengthen supervision and put them on the proper development track as soon as possible.