chinese people’s golden week travel shows new changes
2024-10-03
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reference news network reported on october 1according to a report on the website of hong kong’s south china morning post on september 29, as lower air ticket prices and growing attention to culture have stimulated people’s interest in far-flung travel destinations at home and abroad, during the upcoming national day holiday, china visitors will travel further and stay longer.
according to data from travel platform ctrip, more than 60% of tourists traveled during the national day holiday, a significant increase from last year.
an executive at online travel platform fliggy said lower travel costs are a big factor driving the trend. he noted that hotel and flight prices are more favorable than last year.
according to flight data tracking platform flight manager dast, as of mid-september, domestic air tickets during the holidays were on average about 21% cheaper than last year.
janice meng, a market analyst at business consultancy longtour international, said tourists are also more willing to travel further afield this year due to their desire to enjoy different scenery and culture.
the popularity of the recently released game "black myth: wukong" has also led to a surge in tourists visiting temples and grottoes in shanxi, china, some of which were previously little-known.
janice meng also said that a recent survey by longtu international among thousands of respondents interested in travel showed that chinese tourists are particularly active in cross-border travel, and about 70% of them will participate in cross-border travel during their trip. culturally related activities.
the demand for outbound travel remains strong. in the longtu international survey, about 67% of the respondents have already traveled or plan to travel abroad this year.
during the holidays, an average of 2.3 million people are expected to fly every day, a year-on-year increase of approximately 8%. the railway department said that from september 29 to october 8, railways across the country are expected to carry 175 million passengers.
the us consumer news and business channel website also analyzed on september 29 that golden week orders showed that chinese people’s travel preferences are changing.
china’s outbound travel is set to undergo long-awaited major changes as golden week bookings reflect where and why chinese people travel.
according to travel platform fliggy, chinese tourists booked more overseas trips during the national day holiday, driven by discounts on air tickets. travelers will visit many popular tourist destinations in the asia-pacific region, including japan, south korea, australia, thailand, malaysia, singapore and vietnam.
but the company’s data also shows that many overseas travel destinations with the fastest growing bookings are outside asia, such as chile, croatia, belgium, hungary, the czech republic, finland, norway, the netherlands, the united arab emirates, etc.
goldman sachs said china's current outbound travel bookings during golden week are "optimistic and strong." a september 23 report from goldman sachs’ research department stated that compared with the same period last year, the number of domestic tourists is expected to grow steadily, and the growth of outbound tourism may remain strong.
travel platform ctrip said popular long-distance travel destinations include australia, the united states, new zealand, the united kingdom, france and spain.
statistics also show that as chinese tourists are no longer satisfied with overseas group tours, more and more people hope to stay away from the crowds and spend the golden week in quieter niche attractions.
ctrip said that japanese travel bookings show that tourists are bypassing tokyo and kyoto and heading to places such as yokohama, takayama and ito; in addition, tourists' interest in vietnam's phu quoc island is also rising. in europe, spain's granada and seville saw strong bookings.
a report from fliggy shows that during the golden week, more and more tourists choose to rent cars and book cruises, and people's interest in activities such as hiking, fishing and sailing is also increasing.
in addition, according to a report on the russian satellite news agency website on september 27, september 27 is world tourism day. this year’s theme is to emphasize the important role of tourism in promoting peace. wu liyun, associate professor at beijing international studies university, said that tourism can help people from more countries understand each other better, and the information provided by tourism is more comprehensive, diverse, vivid and three-dimensional than simple news reports. this in-depth knowledge and understanding helps promote peace and identity among nations.
she also pointed out that china's booming tourism market serves as a model for the world's tourism industry.
wu liyun said: "being rooted in local culture and natural resources can show unique appeal on the international stage. secondly, when making cultural and tourism recommendations, it is crucial to emphasize the 'life' in local culture. for example, zibo barbecue and harbin ice and snow tourism are full of 'human fireworks'. in addition, young people's enthusiasm for games can also become an entry point for tourism promotion, which can better demonstrate the richness and three-dimensionality of tourist destinations." (compiled by wen yi)
