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as a third-generation chinese in malaysia, ku runjin has developed an inseparable affection for this land full of vitality and hope since he set foot in his beloved hometown in the 1990s. over the next 30 years, he traveled back and forth between china and malaysia. he not only founded perfect (china) co., ltd., but also served as chairman of the malaysian “belt and road” committee, chairman of the malaysia one-china peaceful reunification promotion association, and chairman of the malaysian china as the acting president of the friendship association and the president of the malaysian chinese culture and arts association, he has contributed actively to promoting friendly exchanges between china and malaysia.

when talking about his own experience, gu runjin is always full of gratitude and thinks that he is very lucky to be able to return to his hometown to start a business after the founding of the people's republic of china, especially with the spring breeze of reform and opening up, and to witness with his own eyes the rapid development of china and the growing friendship between china and malaysia. deepen. coinciding with the 75th anniversary of the founding of the people's republic of china and the 50th anniversary of the establishment of diplomatic relations between china and malaysia, malaysian tan sri dato' royal datuk and chairman of perfect (china) co., ltd. gurung kim jp accepted an exclusive interview with "china news weekly" to share his entrepreneurial experience in china feel the feelings of family and country.

traveling between china and malaysia, you can see the power of overseas chinese

ku runjin was born in malaysia in 1959. since his birth, he has been immersed in the nostalgia of his father's generation. at the beginning of the 20th century, gu runjin’s grandfather left his hometown of zhongshan, guangdong, and traveled across the ocean to malaysia to pursue a life. he said that it was very difficult for the chinese living in malaysia in the early days and they had to work several jobs at the same time. "in the first ten years of working, i did not have more than six hours of rest every day."

the spirit of tenacity and diligence has always flowed in the blood of the fathers and gu runjin, supporting them through the long and difficult years. until the founding of the people's republic of china, they straightened their backs while living overseas, but it also intensified their homesickness, and their hometown became a place they had to go back to.

until 1974, malaysia was the first asean country to establish diplomatic relations with china. in the early 1990s, the malaysian government relaxed restrictions on chinese immigrants returning to their hometowns to trace their roots. this time gu runjin finally set foot on his long-lost homeland. it was also at this moment that he firmly decided on one idea: to fulfill his father's instructions and contribute to the construction of his hometown.

the office building rented by perfect company when it was established in 1994

driven by feelings and aspirations, in 1994, gu runjin and his business partners founded perfect (china) co., ltd. (hereinafter referred to as "perfect company") in zhongshan city, guangdong province. from the introduction of aloe vera shower gel into the country, to the creation of the super single product "perfect aloe vera gel" with a cumulative sales of more than 500 million units, and then the business scope gradually expanded to include health food, small kitchenware, cosmetics, cleaning products and personal care products. in terms of consumer goods, perfect company has spent 30 years growing into a modern enterprise engaged in the big health technology industry.

"we are really happy to come to china. i encountered many problems in the process of starting a business. fortunately, the overseas chinese affairs office, the overseas chinese federation, and the leaders of zhongshan city taught me how to solve some problems."

although returning to china to start a business was not smooth sailing, gu runjin said that with the help of many parties, he overcame various difficulties. this kind of warmth of attention and full support made him deeply appreciate the deep friendship and the power of mutual support between the people of china and malaysia. , and further inspired his sense of responsibility as an overseas chinese businessman.

in addition to being the chairman of perfect company, ku runjin also serves as the chairman of the malaysian “one belt and one road” committee, the chairman of the malaysia-china peaceful reunification promotion association, the acting president of the malaysia-china friendship association, the president of the malaysian chinese culture and art association, and the malaysian association for the promotion of peaceful reunification. president of the guangdong guild hall federation, executive vice president of the china federation of overseas chinese entrepreneurs, president of the guangdong overseas chinese entrepreneurs investment enterprises association, and many other social positions. as an entrepreneur and social activist, he is actively committed to telling china's stories to the outside world and conveying china's voice.

for example, it helped organize activities such as the "cultural and art exchange ceremony to celebrate the 50th anniversary of the establishment of diplomatic relations between malaysia and china" and "overseas spring festival gala - cultural china, spring together" to build a bridge of spiritual connection between the people of china and malaysia; at the same time, it actively participated in the world chinese entrepreneurs conference, activities such as the global overseas chinese conference to promote china’s peaceful reunification have promoted china-malaysia friendship to a new level.

in gurunjin’s view, cultural exchanges are an important cornerstone of the friendly development between china and malaysia. during the in-depth advancement of the “one belt, one road” initiative, culture should be fully utilized as a bridge of communication to vividly tell chinese stories to malaysia and the world and promote different civilizations. through exchanges and mutual understanding, chinese culture can take root overseas and truly become the spiritual bond that unites overseas chinese.

adhere to the sense of mission of having the same culture and origin

the sense of identity with chinese culture makes ku runjin, who travels in friendly exchanges between china and malaysia, pay special attention to overseas chinese education.

born in a foreign land and raised in a foreign land, gu runjin has always longed for his homeland. after returning to china to start a business, i became more and more convinced that the destiny of the chinese people is closely connected with the destiny of china. this connection is most prominently reflected in cultural inheritance. chinese education is of great significance to overseas chinese in inheriting chinese language and culture overseas, promoting people-to-people connections between china and foreign countries, and promoting exchanges and mutual learning among civilizations.

the chinese school that ku runjin studied in malaysia has no government funding and basically relies on donations from caring people in society, especially the chinese. based on this, he had the confidence and capital to start a business in his hometown. therefore, as a beneficiary of chinese education, gu runjin is deeply grateful: "chinese culture is extensive and profound. it is the common spiritual home of chinese people at home and abroad, and it is also a bridge that maintains the relationship between overseas chinese and the motherland. as a third-generation chinese, i feel that returning to china is a great opportunity." being able to speak mandarin when you go to china is the result of the people who planted trees and people who came after you took advantage of the shade.”

in 2024, perfect company donated funds to 6 chinese schools in malaysia to support local chinese education.

in order to continue to promote chinese education, from 2011 to the present, gurunjin and perfect company have accumulated a total ofdonation from cultural education foundation177 million yuan to build a platform for cultural exchanges between chinese and overseas chinese；since 2019, the "gurun golden silk road fund”，admission award specifically for malaysian students studying at jinan university, so far it has beenuse close6.2 million yuan，support approx.150 malaysian studentsto jinan universitystudy；carry outeducational activities such as “traditional culture china tour”,influence and drivemoreoverseas chinese care about chinese education。this yearon june 20, perfect company also donated 55 million malaysian ringgit (equivalent to more than 84 million yuan) to six chinese schools in malaysia to support local education.chinese education。

ku runjin believes that even though malaysia has established a complete chinese education system from primary school to university, most of these educational institutions still need to raise their own funds. “learning chinese well and using chinese well is of great significance and far-reaching influence to overseas chinese.”

in addition, over the years, perfect company has adhered to the public welfare concept of "taking from the society and using it for the society", and has formed donations to build hope primary schools and launched the hope teacher project, promoted water cellars for mothers, advocated free blood donation, participated in charity walks, support chinese education, promote anti-drug undertakings and other public welfare system projects.

as of july 2024, its total donations to various social welfare undertakings have exceeded rmb 1.03 billion. among them, "project hope" is a public welfare undertaking in which perfect company has been involved for the longest time and has the deepest involvement. since 1997, the total donation to the china youth development foundation has exceeded 120 million yuan, and more than 100 hope primary schools have been built across the country.

with his long-term investment in public welfare, gu runjin has won many honorary titles such as "china charity award", "top ten philanthropists", "world outstanding chinese award", "outstanding contribution award for enthusiastic overseas chinese educators", etc. perfect company has also won "national top 100 star overseas chinese enterprises" and "china philanthropy special contribution award" and other honors.

walk with china to serve the health and beauty of its citizens

in addition to public welfare, development is a greater responsibility for enterprises.

in gu runjin's view, perfect company has developed from an unknown small company to a modern enterprise of today's scale, benefiting from the dividends of the times. reform and opening up has brought a new business environment to overseas chinese businessmen, allowing overseas chinese businessmen to participate in the construction of their home countries. the strengthening of intellectual property protection has allowed overseas chinese businessmen to fully utilize their technical advantages.

perfect life and health technology research institute

in 2019, gu runjin proposed "second entrepreneurship", while accelerating digital transformation and upgrading, taking scientific and technological innovation as the guide, and accelerating the transformation of scientific and technological innovation achievements into real productivity. when "healthy china" has become a national strategy and the health of all people has become the focus of the whole society, perfect company has seized the development opportunities in the new era and regarded accelerating the transformation of innovation achievements as the key to cultivating new productivity. it has successively completed "perfect life and health technology" research institute", established the "perfect skin health research center", launched the "perfect health ecological innovation alliance", and contributed the strength of overseas chinese enterprises to serve the health and beauty of the people by increasing investment in research and development.

at the same time, with the rapid development of science and technology in china, perfect company actively responded to the call of "digital china", built diversified event scenarios, stimulated market vitality, created a uniquely competitive business platform, and ushered in a new retail era.

only by maintaining a high degree of sensitivity to the development of the times can we make steady progress in the ever-changing trend. gu runjin mentioned that perfect company is entering the era of technological originality based on life sciences. from "building platforms, establishing projects, and attracting talents" to self-developed raw materials, exclusive patents and academic achievements, it has built a perfect scientific research moat.

in addition, gu runjin believes that the future development blueprint of perfect company must be closely related to the development of china, so he always has great confidence in investing in china. today, perfect company has invested and constructed bases in china with a total area of ​​more than 1,100 acres and an investment of over 10 billion yuan. it has yangzhou base, south china base, huaibei base, jilin base, and shanghai hongqiao perfect science and technology innovation center, and has established 34 branches across the country. institutions, 6 offices, and more than 10,000 service centers including yousong weidian. the product sales and service network radiates to hong kong, china, taiwan, china, as well as malaysia, singapore, thailand, indonesia, vietnam, etc.

over the past 30 years, gurunjin has been seeking and taking root in his home country, contributing overseas chinese wisdom and strength to china's economic development, social welfare undertakings and friendly exchanges between china and malaysia. at the recent cultural and artistic exchange ceremony celebrating the 50th anniversary of the establishment of diplomatic relations between malaysia and china, ku runjin said with emotion: "30 years ago, with the long and firm friendship between the two countries, we founded perfect company. we believe that the next step of perfect company will be 30 years will definitely be written in the next 50 years of friendship between the two countries.”