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phoenix cinemas manager’s observation: box office shuffles on national day, ge you’s comedy is lukewarm, zhao liying’s new film may become a dark horse

2024-10-03

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on october 2, the total box office of the national day holiday (including pre-sales and on-demand screenings) exceeded 900 million, and the box office on the second day of the national day holiday was 373 million, which was a sharp decline from the 495 million on the first day, mainly due to the single-day box office of "749 bureau" the box office dropped by 100 million.

"749 bureau" received unsatisfactory reviews after it was released on the first day. the box office on the second day dropped from 174 million yuan on the first day of release to 77.223 million yuan on the second day, a huge drop of 100 million yuan. the box office performance of "volunteers: war of life and death" is still strong, ranking first in the single-day box office with a box office of 138 million, accounting for 21.8% of the film schedule and 36.8% of the box office. on october 3, the film's film schedule rate was further increased to 24.4% . at the same time, the film is currently the number one in the national day new film box office list (including pre-sales and screenings).

xiao yang and zhao liying's new film "road to fire" has "collapsed" due to the reputation of "749 bureau" and has become the latest priority choice of the audience. the film's national day release had a 17.5% screening rate on the first day and a box office share of 14.8%, showing a box office inversion. on the second day, the film's scheduling rate was lowered to 16.2%, but its box office share increased significantly, reaching 17.9%. on october 3, the film's scheduling rate was raised to 17.8%. as of 8:54 on october 3, its box office share was as high as 19.5%, surpassing "749 games" to temporarily rank second in the single-day box office, and may become a dark horse.

ge you's new comedy film "breaking good guys" was not well received, and its box office performance was very weak. it took in 8.201 million yuan at the box office on the first day of release, but only 3.4721 million yuan at the box office on the second day. the film's scheduling rate also fell due to the inverted box office on the first day, and its performance was poor. it dropped from 4.9% on the first day to 2.8%. however, the film's box office inversion was still serious, accounting for only 0.9% of the box office. on october 3, the film’s scheduling rate was further reduced to only 2%. before the film was released, many theater managers from the "phoenix theater manager index" commented on the film, believing that the plot was too old-fashioned and could not resonate with young audiences, and ge you's box office appeal was far less than before.

xiao yang, ayunga and guli nazha's new film "safety" did not perform well at the box office. the box office on october 2 was only 2.9139 million yuan. since the film was released on september 30, the film scheduling rate has been low, and because the box office has been upside down for several consecutive days, the film scheduling rate has dropped again and again. on september 30, the film's scheduling rate was 8.8%, and its box office share was only 6.5%. on october 1, the film's scheduling rate was reduced to 6%, but the box office inversion was even more serious, with its box office share being only 1.2%. . on october 2, the film's scheduling rate was significantly lowered again, to 3.7%, and its box office share was even less, at only 0.7%. on october 3, the film scheduling rate was adjusted to only 2.2%.

previously, the "phoenix theater manager index" invited a number of theater managers to make predictions on the box office of new national day films. the number one film was "volunteers: battle of life and death" with a predicted box office of 600 million yuan, and the second place was "safety". "the predicted box office is 570 million, and the third place "path of fire" is predicted to have a box office of 550 million, followed by "crisis line" 450 million, "749 bureau" 430 million, "panda project" 230 million, and "breaking good guys" 1.8 100 million.