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source of this article: times weekly author: guo meiting

the national day golden week superimposes the "old for new" policy subsidies to stimulate the growth of the consumer electronics market.

on the first day of golden week, times weekly reporters visited a number of offline mobile phone and home appliance sales stores and found that many stores were overcrowded, and almost every store had prominently posted posters offering "trade-in" subsidies and discounts.

according to data released by the ministry of commerce, as of 0:00 on september 29, 5.11 million consumers had purchased 7.11 million home appliances including 8 categories, and received a total of 6.403 billion yuan in central financial subsidies, directly driving achieved sales of more than 33.5 billion yuan. among them, green smart products have become the first choice of consumers, with first-level energy efficiency products accounting for 92.53% of sales.

"the end of september is the hardest time to get 'old for new' coupons. at that time, only a few thousand coupons were issued every day, and they were all snatched up at once. many customers told us that they couldn't get them." an electronic store located in huizhou city, guangdong province within a day, a reporter from times weekly successfully applied for a "trade-in" subsidy coupon for purchasing a computer under the guidance of a salesperson.

according to reports, for the "trade-in" of home appliances, consumers do not need to transport old waste electrical appliances to the mall for sale. instead, they can receive coupons online with their real names. after receiving the coupons, the maximum subsidy for purchasing home appliances can be up to 2,000 yuan. in addition, during the national day holiday in the mall, there are also discounts ranging from hundreds to thousands of dollars.

3c products such as mobile phones are also hot. times weekly reporter learned that when trading in mobile phone products, you can bring the old phone to the site for valuation deduction, or you can contact the old phone online to recycle the old phone after purchasing a new one.

judging from the visits, huawei's three-fold screen mobile phone released early last month is still "hard to find", and the store clerk said "not sure when to wait." the iphone 16 standard version is still in stock, but the pro series is also in short supply.

the new phone drives sales of huawei mate x5 to explode, and iphone 15 is almost out of stock

on the first day of golden week, a huawei smart living center in huizhou was crowded with people. consumers crowded multiple booths to experience the new features.

ten days ago, huawei's three-fold screen mobile phone matext went on sale. in offline stores, the red and black prototypes of this phone are displayed in square glass cabinets, and there are also clerks holding prototypes for display to consumers.

huawei’s offline authorized stores are crowded with people. source: photo by times weekly reporter

store clerk zhang hao (pseudonym) told a reporter from times weekly that there is still no matext in stock in the store, and even if he makes an appointment to purchase it, he is not sure when it will be available.

however, compared to the expensive three-fold screen phone, zhang hao is more dedicated to promoting the two-fold screen phone mate x5.

"after the three-folding screen mobile phone came out, we felt that the second-folding screen sold better." he said that before the release of the three-folding screen mobile phone, most of the customers who came to the store to inquire were waiting and watching. instead, many people waited for the dust to settle and considered the cost-effectiveness. , i still think a second foldable screen phone is more suitable. “this is our best-selling foldable screen phone,” he told reporters, pointing to a mate x5.

compared with when it was first released, the price of mate x5 has dropped by 1,500 yuan. on this basis, you can also enjoy trade-in discounts. the specific discount is based on the valuation of the old mobile phone, which can be hundreds to thousands of yuan cheaper.

according to zhang hao, the relatively best-selling candy bar machines are the mate 60 and pura70 series, which also have certain price reductions. “as product release time passes and new product launches approach, products will continue to drop in price, which is normal.”

in addition, at the end of september, yu chengdong, huawei’s managing director, chairman of terminal bg, and chairman of smart car solutions bu, revealed that the latest version of huawei’s self-developed hongmeng operating system, harmonyos next (i.e., pure-blood harmony system), will be launched on october 10 the public beta was officially launched on march 8. the first batch of public beta models include huawei mate 60 series, mate x5 series and matepad pro 13.2 series.

"we are also looking forward to the release of pure-blood hongmeng soon," zhang hao speculated that after the official release of pure-blood hongmeng, huawei's products will be easier to sell.

on the other side,applethe offline authorized retail stores also attracted many people. a huge, gold-tone iphone 16 pro poster is posted in the center of the store. there are also small iphone 16 pro advertising vertical boards on multiple booths in the store. only blue iphone 16 posters are posted on both sides of the wall.

in apple’s offline authorized stores, iphone16 pro posters are prominent. source: photographed by a reporter from times weekly

many consumers in the store are inquiring about the availability of the desert gold, 256gb iphone 16 pro. “the iphone 16 is mainly available in desert gold, and we always buy this color.”

the store clerk told times weekly reporters that there are currently enough iphone 16 models in the store, but some models of iphone 16 pro and pro max are out of stock. the remaining iphone 16 pro models are black and original colors, and the iphone 16 pro max is also available in desert gold. "buy now and you can get a free phone package, including mobile phone cases, repair service guarantee, etc.”

there is also a prototype of iphone 15 placed in a prominent position on the in-store booth. according to the above-mentioned clerk, the price of iphone15 pro max is currently reduced by 1,000 yuan, but there is not much inventory left. the iphone 15 series has been removed from the official website and is no longer in production. it should be cleared soon.

in addition, xiaomi,OPPOoffline stores of mobile phone brands such as samsung and vivo have launched a series of preferential subsidies during the national day. for example, oppo reno12 pro is directly discounted by 300 yuan, and if you purchase the oppo reno12 standard version, you will get free headphones, etc.

some oppo mobile phones are discounted by 100 yuan during the national day. source: photographed by a reporter from times weekly

since the beginning of this year, the domestic mobile phone market has recovered and stabilized. data released by market research organization idc shows that china’s smartphone market shipped nearly 71.58 million units in the second quarter of 2024, a year-on-year increase of 8.9%.

the fourth quarter has just begun, and smartphone brands such as huawei, oppo, and vivo have new product release plans. according to market news, huawei's pure-blood hongmeng system, mate70, etc. have been put on the agenda, and the vivo x200 series, oppo find x8 series, etc. are also ready to launch. by then, competition in the mobile phone market will be further promoted.

the “trade-in” of home appliances continues to increase

in an electronics store in huizhou, billboards for "trade-in subsidy" were all over the place. there are store clerks holding computers to calculate the price for consumers after the "trade-in" subsidy plus the national day holiday discount.

home appliance hypermarkets are filled with “trade-in” posters. source: photographed by a reporter from times weekly

it is understood that for eight categories of home appliances including refrigerators, washing machines, televisions, air conditioners, computers, water heaters, household stoves, and range hoods, a subsidy of 15% of the sales price will be given to products with energy efficiency or water efficiency standards of level 2 or above. products with energy efficiency or water efficiency standards of level 1 and above are given a subsidy of 20% of the sales price. the maximum subsidy amount is 2,000 yuan.

in addition, during the national day holiday, different brands and stores have additional discounts.

according to store sales staff, the end of september is the peak period for "trade-in", and many customers can't even get subsidy coupons.

according to data from the ministry of commerce, since the introduction of the policy to support the trade-in of old home appliances in august, as of 0:00 on september 29, 5.11 million consumers purchased 7.11 million units of eight major categories of home appliances, enjoying central subsidies of 6.403 billion yuan, driving sales to over 100,000 yuan. 33.5 billion yuan.

online channels, according to data reported by "daily economic news", from august 26 to september 21,jingdongsales of refrigerators, washing machines, tvs, air conditioners, computers and other home appliances on the platform increased by 128.8%, 86.3%, 130.6%, 240.5% and 52.2% respectively year-on-year. from september 1st to 21st, suning.com's customer traffic in its nationwide stores doubled, and sales of computers and air conditioners achieved rapid growth of nearly 300% and 100% respectively.

a reporter from times weekly found that platforms such as jd.com and suning.com have dedicated pages for government subsidies for home appliances. gree, midea, tcl, dyson, hisense,haierother brands have special sales for national supplements.

news from shanghai shows that since the implementation of the new round of trade-in subsidies, more than 30,000 home appliance product categories (skus) and more than 20,000 home improvement and aging-friendly product categories (skus) have been included in the trade-in subsidy product library, stimulating all categories in the city. the transaction volume is close to 900 million yuan.

data from guangdong province shows that from the introduction of the enhanced policy in august to september 22, in less than a month, more than 9.3 million people applied for home appliance trade-in subsidies, and more than 1.45 million home appliances were traded in.

in order to better meet the needs of consumers, government departments in hubei, shanghai, chongqing and other places have also expanded the categories of home appliance subsidies based on local actual conditions, including water purifiers, dishwashers, sweeping robots and other green smart home appliances. included in the scope of subsidies.

in addition, shenzhen has also begun to promote home appliance trade-in subsidies inmeituanthe app is online, and more than 100 offline stores in shenzhen will participate in this event from october 1st. shenzhen citizens can enjoy up to 20% off subsidies when purchasing eight major home appliance categories including computers, refrigerators, washing machines, televisions, air conditioners, water heaters, gas stoves and range hoods through meituan takeout or group buying orders. the subsidy is 2,000 yuan, and a single person can save up to 16,000 yuan.