"chutian review" east lake review: welcome the "basket" and go to "worker ba" to open up a new situation in the construction of employee culture
2024-10-03
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when the sonorous sound of the basketball hitting the ground resonated with the pulse of the steel city, a basketball feast for industrial workers - the second ezhou "industrial ba" employee men's basketball game kicked off enthusiastically. the theme of this employee men's basketball game is "chinese dream·beauty of labor-concentrate one's heart and soul and follow the party on a new journey of unity and struggle". it not only vividly demonstrates the spirit of unity, cooperation and hard work of "front-line workers", but also effectively promotes it has promoted the development of national fitness movement; it is also ezhou's successful practice of deep integration of sports and industry, demonstrating ezhou's wisdom and determination to use sports events as a carrier to unite people, boost morale, and promote high-quality economic and social development.
basketball is a sport that combines the aesthetics of strength, the game of wisdom and the contest of wills. "working ba" is a deep integration of basketball competition, basketball culture and industrial foundation. it is an industrial worker brand event created by ezhou in a nationwide innovation. compared with the first session, this "industrial ba" has created many refreshing ways to play.
for example, the heroes compete, and 22 teams work together to draw the basketball map. the 22 participating teams all come from factories and major project construction sites. the employees took off their work clothes, put on their jerseys, and transformed into fighters on the basketball court, interpreting the dual charm of work and sports with sweat; for example, time and space are intertwined, and the multiple venues witness the heartbeat of the city. . the competition is divided into two groups, a and b, for a duel. the schedule is cleverly arranged on non-working days. the competition venue spans the ezhou city workers' cultural palace basketball court, egang gymnasium, wuchang fish park basketball court and the yanji yangtze river bridge project construction site, striving to make the "workers "ba" has become the focus of national attention, attracting more workers and friends to join in and share the happiness and glory brought by basketball.
in addition, online and offline links will be used to create an urban sports carnival. the entire competition is open to the public, internet celebrities join in to provide commentary, and 123 games are broadcast live online... the integration of online and offline, gatherings on and off the field, the event is like a flowing timeline, integrating the employees' spare time life with urban construction is closely connected, and every precise shot and every tacit cooperation on the field is the most vivid interpretation of the strong message of the era that "we workers have power."
from the first to the second session, from daytime battles to late at night, the competition on the field, the jumping of the orange ball, the cheers and cheers of the audience and never admit defeat, the enterprising employee spirit resonated at the same frequency, which not only enhanced the cohesion of various trade unions, the centripetal force also fully demonstrates ezhou’s city spirit of working hard and never giving up. among the topics and traffic brought by "industrial ba", what is being watched is a steaming new ezhou that is experiencing breakthroughs in revitalization.
looking at the mass nature, ezhou "working ba", as a mass sports event, first appeared as an amateur activity for employees. it focuses on the love of basketball and has the characteristics of allowing the general public to participate and interact.
in terms of uniqueness, the ezhou "industrial ba", a folk competition with industrial workers as the main participants, is rooted in ezhou, a large industrial city, and has strong regional personality and cultural color.
looking at the scalability, ezhou's "industrial ba" is not only a sports event, but also a testimony of the hard work, love of life and courage of ezhou's industrial workers and people. it takes the night economy and weekend economy as its core and explores "sports + industry + the development model of "consumption" has good story extensibility.
this brings inspiration to more cities to create original sports "ip". the authenticity of the content and public participation are the keys. only by finding answers from the cultural texture and industrial foundation can mass sports events have vigorous vitality; only by innovating the form of event experience and caring for and cultivating the enthusiasm of the masses can mass sports and cultural activities have lasting creativity. a better and better happy life is the confidence for the masses to pursue a broader spiritual world and a more positive spiritual outlook. the masses have the final say in football games, and government departments must work hard on coordination, services, and guarantees, correctly handle the relationship between the masses and government actions, respect the people's initiative, and stimulate the intrinsic motivation of the masses. only then can mass sports and cultural activities be welcomed by the public. .
all scene language is love language, always in the joyful reunion. whether it is political communication or inclusiveness; whether it is passionate or traveling through time, today, more and more people are pursuing the sense of immersion and experience in participating in and watching happy events.
looking forward to the future, we hope that ezhou’s “work ba” will continue to flourish, open up a new situation in the construction of employee culture, and become a shining business card of employee sports in ezhou and even the country, further stimulate employees’ innovative vitality, enhance the city’s soft power, and contribute to building harmonious labor relations and promoting ezhou’s high-quality economic and social development has injected strong impetus.
source: jingchu net (hubei daily net)
author: tan jinshan (member of the "wen anping" online review team, market supervision bureau of xiling district, yichang city)
editor: wang shuxian
