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financial associated press, october 2 (reporter chen junlan)the market has arrived, and more and more customers are rushing to open accounts. online business processing has become the mainstream. however, because some businesses must be handled offline, many outlets that were once neglected have become busy again and are playing their role again. important role.

what business must be handled online? at present, including financing business, institutional business, delisting consolidation period business, and bond repurchase business, single-customer multi-bank business must be handled offline, while many other businesses can be handled online. in addition, in response to the enthusiasm of investors for account opening and business consultation driven by the hot market, a number of securities firms launched a "non-closing service" activity during the national day holiday to provide investors with on-site services such as offline permission activation and business consultation.

a reporter from the financial associated press noted that while securities firms are responding to the hot market, adjusting and optimizing their branch layout is also a key task facing them.

on september 6, aijian securities issued an announcement to cancel branches, canceling 7 business departments and 2 branches within one day. on september 5, shanxi securities issued an announcement stating that in order to further optimize the layout of business outlets, it decided to cancel the dezhou hubin middle avenue securities business department and the changzhi changbei puguang north road securities business department. since the beginning of this year, at least 17 securities firms have made moves to close down their businesses, bringing the number of firms to more than 90.

the reporter found out that under this background, the establishment and elimination of branches or the upgrading of business into branches are also the choices of many securities companies. with the completion of the disclosure of the semi-annual reports of securities companies, the adjustment and layout of branches of listed securities companies in the first half of the year has become clearer.

industry insiders pointed out that some securities firms in the industry have recently made moves to optimize the layout of their business outlets. in view of the above trends, it can be seen that in the context of the acceleration of the wealth management and digital transformation process of securities companies, the efficiency of internet customer expansion and industry development has been greatly improved. the withdrawal and integration of industry entity branches will help companies save costs and further meet the ecological needs of the exhibition industry; at the same time, the elimination of business outlets with poor operating conditions and the establishment of functional branches will help securities companies integrate resources, conduct characteristic operations, and achieve better development.

semi-annual report discloses latest layout of branches of listed securities firms

with the development of financial technology, securities firms are accelerating digital transformation. the improvement of online service capabilities has reduced reliance on physical outlets. expanding territory is no longer the first choice for brokerage business development. under the tide of wealth management, securities companies are also vigorously strengthening branch construction, further optimizing the layout of business outlets and strengthening resource integration, and listed securities companies have become more prominent in this change in choice.

according to statistics based on the above semi-annual reports of listed securities companies, as of the end of june 2024, 39 listed securities companies have disclosed changes in branch offices in their semi-annual reports. overall, the total number of branches of the 39 listed securities firms reached 7,892, including 6,809 sales departments and 1,083 branches. among them, galaxy securities has the largest number of business departments, reaching 465. the top ten securities firms in terms of number of business departments include founder securities (354), guotai junan (345), gf securities (330), haitong securities (311), citic securities (310), shenwan hongyuan (297), zhongtai securities (282), citic construction investment (278), china merchants securities (265).

according to the table above, there were 11 listed securities firms that abolished branches in the first half of the year, including galaxy securities, guotai junan, citic securities, shenwan hongyuan, changjiang securities, everbright securities, shanxi securities, western securities, northeast securities, and guohai securities. , guolian securities, tianfeng securities, first venture capital. as for the reasons for the withdrawal of the sales department, complying with the company's internet strategic transformation needs, further optimizing the layout of business outlets, improving overall operating efficiency, and improving operational efficiency are the reasons mentioned by most securities companies in the withdrawal of sales departments or branches.

regarding the adjustment of branches, western securities has stated that it will add business outlets in areas where there is strong demand for wealth management, where the company has location advantages, where the company has no outlets but is economically developed, or to upgrade existing business departments to branch offices based on business development needs. the company; for branches that have suffered losses for three consecutive years and have no hope of turning around, or branches with unreasonable location settings, they can be withdrawn and merged after a comprehensive evaluation by the company based on the actual situation.

compared with the dismantling and merging of business departments, the semi-annual report shows that the establishment of new branches or business departments is also a major action of some listed securities firms. among them, guotai junan established 2 new business departments, citic securities established 1 new business department, citic construction investment established 5 new branches, huatai securities established 3 new business departments, everbright securities established 1 new business department, cicc wealth management 2 new business departments were established, caitong securities established 3 new business departments, great wall securities established 2 new business departments, bank of china securities established 3 new business departments, guolian securities established 1 new branch, and dongxing securities established 1 new business department sales department, beijing capital securities established a new sales department.

in addition, many securities firms have also established new sales departments and branches. guosen securities established 1 new business department and upgraded 1 business department to a branch, industrial securities established 2 new business departments and 1 branch, soochow securities established 1 new business department and 2 branches, nanjing one new sales department and two branches were established. guoyuan securities established one new sales department and one branch. zheshang securities established one new sales department and one branch.

in addition, during the combing process, the reporter noticed that although gf securities and haitong securities did not disclose the establishment of new business departments in their semi-annual reports, based on the data in the semi-annual reports, as of the end of the reporting period, gf securities had a total of 330 business departments and compared with the 323 at the end of last year, there were 7 new ones. haitong securities had a total of 311 business departments, which was 4 new ones compared with the 307 at the end of last year.

physical network positioning pays more attention to functionality

offline physical branches still play a unique and important role, which is one of the reasons why many brokerages continue to expand the number of their physical branches. western securities has securities sales departments in baishui county, chenggu county, mian county, ningqiang county, xixiang county, xunyang county and other places. starting from cultivating the construction of local securities markets, it plays the role of a bridgehead of financial assistance and updates financial services. concept, expand investment channels, provide standardized governance, financial consulting, equity financing and other financial services, and comprehensively assist the effective connection between regional poverty alleviation and rural revitalization.

nanjing securities mentioned in its semi-annual report that nearly half of the company's business departments are located in jiangsu, which has an active economy and strong demand for investment and financing. at the same time, it has also strategically deployed in ningxia, with its business outlets covering all prefecture-level cities in ningxia. for a long time, the company has given top priority to functionality, complied with national policy guidance, and deeply served the development of local real economies. it has formed an overall layout with the yangtze river delta region as the core and ningxia as the strategic foothold in the central and western regions to expand business nationwide. .

the reporter also noticed that citic securities south china will be positioned as a professional subsidiary of listed companies engaged in wealth management business in south china. in order to solve the problem of horizontal competition, citic securities and citic securities south china agreed in accordance with the company's internal decision-making procedures to transfer from citic securities to citic securities south china located in guangdong province (excluding shenzhen city), guangxi zhuang autonomous region, yunnan province, all 21 branches in hainan province.

centaline securities also mentioned that it is actively promoting the high-quality development of wealth management business. in order to fill the gaps in the layout of securities operating institutions, in the second half of the year, it will take base construction as the direction, explore and improve the regional outlet management model, and promote integrated operation management in zhengzhou. started the establishment of new outlets in blank areas in zhengzhou city and the preparation for the establishment of internet branches.