2024-10-02
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kuai technology reported on october 2 that according to online monitoring data from luotu technology (runto), august is the traditional off-season for sales and lack of effective consumer demand has led to a decline in the market performance of most living room smart devices.
specifically,china’s smart speaker online monitoring market sales were 333,000 units, a year-on-year decrease of 29.3%; monitored sales were 78 million yuan, a year-on-year decrease of 36.2%. the decline in that month expanded, and the development of mid-to-high-end products was hindered, and the average price continued to fall.
in terms of brand,xiaomi’s market share reached 52.8%, a significant increase of 13.1 percentage points year-on-year; tmall elf's market share reached 23.2% in august due to the launch of its new product in tang 6, a slight increase year-on-year and month-on-month; baidu's market share dropped to 21.0% due to a sharp decline in screen products, a year-on-year decrease of 9.8 percentage points.
in the market segment, the market share of screen speakers continues to decline, with the online monitoring market sales accounting for 14.7%, a year-on-year decrease of 5.4 percentage points and a month-on-month decrease of 0.7 percentage points. affected by mobile smart screens and learning tablets, sales of mid-to-high-end products priced above 1,000 yuan have declined.