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once upon a time, the news about china's aunt sweeping all kinds of gold was reported by major media. however, just many years later, there has been a recent situation where gold prices have risen sharply but no one is buying gold jewelry. why do people not buy gold jewelry when the price of gold rises? ? what exactly is the problem?

1. some sellers claim that no one is buying gold jewelry even though gold prices have soared?

according to a report by the securities times, “no one bought it!” a senior salesperson in the gold and jewelry industry in shenzhen complained to a reporter from the securities times that the recent sharp rise in gold prices has had a significant impact on gold jewelry sales. she said that the increasing price of gold has affected the willingness of many customers to buy gold jewelry. "they think it is too expensive." the above-mentioned person said that during the mid-autumn festival holiday that just passed, their sales were not very good. "(previously) many customers were still waiting for the gold price to drop, but the longer they waited, the more expensive they became."

against the backdrop of a new wave of gains in gold prices, securities times reporters recently randomly visited a number of gold and jewelry stores in shenzhen and found that the popularity was indeed not very high. during the evening peak hours, many gold and jewelry retail stores have relatively few people.

as for the price of terminal gold jewelry, reporters found that with the increase in international gold prices, the prices of gold jewelry of many brands have also increased significantly. after adding labor costs, the price of gold jewelry in many brand stores has exceeded 800 yuan/gram. during the chinese valentine's day just over a month ago, the price of gold jewelry in many brand stores was still over 700 yuan per gram.