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in order to enhance the competitiveness of the domestic high-end market, general motors created the durant guild, a high-end imported car and lifestyle platform. the first model introduced into the country was the chevrolet tahoe. so can it take a share of the high-end market with full-size suv specifications? this issue of "quality car selection" will reveal the answer for you.

1. basic information and product highlights

the above manufacturer's guide price only represents the price on august 29, 2024. if there is any change, please refer to the official website.

the 2025 tahoe will be officially launched on august 20, 2024. a total of 2 models of the new car are launched, both equipped with 2.7t turbocharged engines and matched with a 10-speed automatic manual transmission.

tahoe's design inspiration is inherited from the world's first suv model. with the body of a full-size suv, it creates a majestic visual effect. in terms of body size, the specific length, width and height are 5382mm*2058mm*1940mm, and the wheelbase is 3071mm. the oversized body and the straight and tough body lines give it a hard-core style.

in terms of configuration, tahoe provides a wealth of auxiliary driving functions, such as active braking, front/rear collision warning, and lane departure warning, etc., which are all standard equipment and can provide drivers and passengers with a full range of active/passive protection. . in addition, the l2+ level super cruise super assisted driving system supports functions such as automatic lane change and command lane change, which can effectively relieve driver fatigue and make the journey easier.

2. product competitiveness analysis

the above manufacturer's guide price only represents the price on august 29, 2024. if there is any change, please refer to the official website.

this time we selected the 2024 lincoln navigator (hereinafter referred to as the navigator) and the 2023 nissan patrol (hereinafter referred to as the patrol), which are both large suvs and have imported status as the 2025 tahoe tahoe (hereinafter referred to as the tahoe tahoe). make comparisons. in terms of price range, tahoe's entry-level model is the lowest priced, while the navigator is the most expensive. in terms of the number of models, there is only one type of navigator, while tahoe and patrol both offer two types, which shows that the latter has a relatively larger range of choices.

in terms of design, since the main battlefields of the three models are all in north america, the huge body shape has become a common point. at the same time, the three models also have typical family-style design styles and are highly recognizable. in terms of power systems, both tahoe and navigator are equipped with turbocharged engines, but the difference is that the former is a 2.7t turbocharged engine and the latter is a 3.5t twin-turbocharged engine. the latter is obviously more powerful, but considering the price difference between the two is quite large. the patrol, which is relatively close in price to the tahoe, is equipped with a 5.6l naturally aspirated engine, and its larger displacement also brings better power parameters.

specific to the vehicle configuration level, it is not difficult to see from the comparison of configuration tables that tahoe performs unparalleled, especially in terms of safety and intelligent configuration, which is very eye-catching. at the same time, it is also equipped with air suspension and electromagnetic induction suspension, which are not available in the lincoln navigator with a price of more than one million yuan. on the other hand, nissan patrol has many missing configurations and is not very competitive.

3. product quality & service trend analysis

as a brand new model, does tahoe have any hidden dangers of quality problems? in this regard, we will start with the fault problems of chevrolet (imported) models in the past year, and through the comparison of fault problems, we will initially predict the development trend of quality problems in new cars in the future.

by screening the complaint data of chevrolet (imported) brand models in the past year, it can be found that the fault problems are relatively scattered and there are no common problems. further analysis revealed that tahoe is a newly introduced high-end model and uses a new power system, so it can be tentatively considered that the probability of the above-mentioned fault problems is low. but the actual situation will not be determined until it is put on the market for a period of time.

with the continuous development of my country's automobile market, the level of brand pre-sales/after-sales services and the quality of the purchasing experience have gradually become important factors affecting consumers' final purchases. therefore, based on the big data of cheqi.com, we will analyze the common service problems of brands or car series in the past year to provide consumers with a more objective reference for purchasing car models.

tahoe is a brand new model and belongs to the dolanger brand introduced into china by general motors. after screening, it was found that the dolange brand had no complaints about service issues.

in terms of measuring the reputation of new cars’ after-sales services, we will analyze the company’s responses to car owners’ complaints and make a relatively objective prediction of the future reputation of new cars’ after-sales services. since the car quality network has not received complaints related to the dolange brand, there is no response rate for chevrolet (imported) brand complaints.

4. after-sales service policy and outlet distribution

in terms of after-sales service policy, those who purchase the 2025 tahoe can enjoy a 3-year or 100,000-kilometer vehicle warranty, as well as 6 basic maintenances during the warranty period, unlimited roadside assistance, and unlimited maintenance pick-up and delivery services (details please consult your local dealer).

after purchasing a vehicle, it will inevitably involve daily maintenance of the vehicle. at this time, the number and distribution of brand dealer stores are very important, and may even have a certain impact on whether consumers purchase models of that brand. according to statistics from chezhi.com, the dolange brand currently has only one domestic dealer store in shanghai. brand centers, experience centers and service centers are under preparation and are planned to be distributed in beijing, shanghai, shenzhen, guangzhou, chengdu, hangzhou, shenyang, xi'an and other cities.

summarize:

general motors hopes to enter new market segments through the dolange brand to provide chinese consumers with more diversified choices. it also intends to enhance the image of general motors' brands, especially the chevrolet and cadillac brands, in the chinese market. as the first model, tahoe provides car usage scenarios that not only take into account daily life, but also embrace the outdoors during holidays. the combination of 2.7t engine + 10at gearbox, combined with a non-load-bearing body structure, provides more lifestyle possibilities and is very competitive on this unique new track. it's just that the high starting price, coupled with chevrolet's logo, makes it difficult to convince domestic consumers to pay for it.