kuaishou e-commerce’s “agriculture development plan” helps boost sales during the harvest season and has in-depth cooperation with the yunnan fruit and vegetable industry belt
2024-10-01
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
at the time of the golden autumn harvest, on september 28, the launch ceremony of the national "2024 digital business prospering agriculture and celebrating harvest" and the golden autumn double festival live broadcast season e-commerce promotion activity was held in qingzhou, weifang, shandong. with the theme of "benefiting farmers", a series of activities such as live broadcast carnivals will be carried out during the mid-autumn festival and national day, and e-commerce will be launched nationwide and throughout the entire network to promote consumption and help high-quality agricultural and specialty products to increase. kuaishou was invited to attend the launch ceremony and released relevant event arrangements and platform promotion policies on-site to inject momentum into the sales of high-quality agricultural products merchants.
after the launch ceremony, with the support of the shandong provincial department of commerce, the weifang municipal commerce bureau, qingzhou municipal people's government, and kuaishou e-commerce jointly organized the kuaishou e-commerce "prosperous agriculture plan" shandong station fresh food selection matchmaking meeting to target local consumers. the fresh food industry leads merchants, breaks down industry market trends, shares kuaishou e-commerce fresh food industry policies, and invites high-quality merchants on the platform to share operational experience to help new merchants expand e-commerce sales of agricultural specialty products and achieve business growth.
with the rapid development of the internet, live broadcast e-commerce has become a new engine to promote economic growth. as the leading short video platform in china, kuaishou has a large user base and strong communication power, providing a broad stage for fresh food sales. in fact, as a new inclusive digital community, kuaishou has continued to pay attention to the development of the "agriculture, rural areas and farmers" fields for many years, creating diversified activities and multi-dimensional policy support to empower agricultural product merchants in their e-commerce operations. since april this year, kuaishou e-commerce has launched the "agricultural development plan" by investing nearly 10 billion yuan in traffic and 100 million yuan in cash resources, as well as lowering the entry threshold for agricultural products, origin traceability plans, marketing field assistance, subsidy policies, and new farmers. training programs and other measures have been implemented to support the growth of high-quality agricultural product merchants.
the "2024 kuaishou e-commerce fruit and vegetable industry semi-annual insight report" shows that in the first half of the year, kuaishou e-commerce's agriculture-promoting plan has established in-depth cooperative relationships with the fruit and vegetable industry belts in 7 provinces, including hainan, shandong, and yunnan, to provide fruit and vegetable merchants participating in the agriculture-promoting plan. with a product subsidy of nearly 10 million yuan, the number of kuaishou e-commerce fruit and vegetable merchants increased by 29% year-on-year, nearly 3,000 new fruit and vegetable merchants settled in, and the live broadcast gmv of key fruit and vegetable merchants increased by more than 40% year-on-year.
at the product selection and matching meeting, kuaishou e-commerce explained in detail the development support within the fresh food industry and interpreted the key incentive policies. for newly settled small and medium-sized merchants, kuaishou e-commerce has launched the “gold-fighting new merchant policy”, which provides the rights of new merchants, the rights of new merchants, the rights of new merchants, and the rights of new merchants to replenish returns and freight.
at the event site, kuaishou e-commerce also held a shangda product selection meeting to assist kuaishou's high-quality goods delivery anchors to communicate one-on-one with local industry leading merchants to select products, effectively promote the docking of people and goods, and help shandong specialty agricultural product merchants further open up sales paths.
under the guidance of the goal of "digital business to promote agriculture", kuaishou e-commerce has penetrated into the shandong agricultural products industry belt, and through policy support such as the agriculture development plan, it has driven more agricultural product merchants to build live broadcast e-commerce business positions and achieve dynamic sales growth. with the peak consumption seasons such as the golden autumn double festival and the double 11 promotion approaching, kuaishou e-commerce will continue to increase its efforts to help and prosper agriculture, further promote the rise of agricultural specialty products, and help rural revitalization and development.
yunnan.com reporter liu chang correspondent li gang
