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on october 1, a new project in shanghai opened. photo by reporter liu songhui

during the national day golden week, there will be no closing hours or holidays, and working overtime to promote sales is becoming a "unified action" for sales offices in many places during this holiday.

according to the official weibo of "china resources land guangxi", from october 1st to 7th, guangxi future city senyu project held a cultural week and launched a series of customized cultural activities, "from morning to night, the fun never ends."

the official weibo of "china overseas real estate in chongqing" stated that the company's 16 properties in three cities in the southwest region will be sold together and a 10 million yuan discount gift will be distributed.

a person in charge of china construction dongfu told the reporter of "daily economic news" that during the national day holiday, the company's three properties in shanghai will not close for seven days, and have launched diversified marketing activities and preferential measures.

in terms of policy, on october 1, first-tier cities such as beijing and shanghai began to implement new regulations, including reducing down payment ratios and social security life requirements; shenzhen and xiamen officially canceled sales restrictions in all respects, and commercial housing no longer limits the listing and trading hours.

experts interviewed said that due to the new policies in the property market and the active promotion and sale of real estate companies by real estate companies, the transaction volume during this year’s national day golden week is worth looking forward to.

1

real estate companies “race against time to promote sales”

on the first day of the national day holiday, a new project in jiading district, shanghai officially opened its sales office. attracted by the lucky draw and the fact that the price of the first batch of houses on the market was lower than the registered price, more than 600 groups of home buyers poured into the marketing hall in just one morning.

a home buyer at the scene told reporters that he lived in jiading new town and had always wanted to sell his old house and replace it with a new four-bedroom house, but he had been waiting for a year and still had not made a decision. “i have seen the policy adjustments in the past two days, so i thought. come out and look at the house later."

zheng jiang, the shanghai regional marketing manager of nanshan real estate, said that the company’s project in shanghai, nanshan puluo, will not close for seven consecutive days. taking advantage of the favorable policies and holidays, it will race against time for promotions and must not miss the golden week.

china construction dongfu has three projects for sale in baoshan, fengxian and hongkou, shanghai. two are in the process of renewal and one is waiting to be launched. according to a person from the company, the three projects actively responded to the new deal on the property market and welcomed the national day house viewing boom. they used diversified marketing activities such as smashing golden eggs and limited-time special offers to attract home buyers.

a person from greenland group said that the company is seizing the market policy window period and launching a "guaranteed price for home purchase" policy and "golden autumn home buying festival" activities for key projects in key areas, making every effort to promote real estate sales and achieve full-year sales performance.

the online marketing team of greenland central china division deployed a live broadcast plan for key projects before the national day holiday to create an all-weather online marketing center.

in the special live broadcast event on the first day of national day, special discounts on housing, online customer visits and other activities were arranged; wuhan greenland center attracted customers from the entrepreneur club to make an appointment to climb in the live broadcast room through the "climbing to wuhan and seeing the top of central china" activity ; greenland hong kong's various projects have created "super golden week" activities, where you can receive targeted benefits with return tickets or air tickets to attract home buyers.

on october 1, a new project in shanghai opened. photo by reporter liu songhui

2

local government “sincerely invites” everyone to buy a house

what is different from the property market during the national day golden week in previous years is that this year there is also local government support.

on the morning of october 1, the nanjing municipal housing security and real estate bureau issued a document on the official platform, listing various welfare information at the sales offices of 152 new commercial housing projects in the city in the next seven days, and implementing housing consumption services during the holidays.

152 projects are distributed in various areas of nanjing. the project names, sales office addresses, development companies and welfare activities are all available, making it easy for home buyers to compare and view.

the nanjing municipal housing security and real estate bureau stated that from september 20th to 22nd, nanjing held the "2024 nanjing golden autumn house exhibition", attracting nearly 50,000 people to the exhibition in three days. during the exhibition, a total of 1,933 units of commercial housing were subscribed in the city, with a total transaction value of 9.758 billion yuan, of which 1,644 units of commercial housing were subscribed, setting a new high for single-day subscriptions in nanjing for three consecutive days this year.

according to the official weibo account of the wuhan municipal housing and urban renewal bureau, the "wuhan golden autumn home buying festival" will be held at hankou jiangtan sanyang plaza from october 1st to 2nd, with more than 40 real estate companies participating on-site.

"this event has strong policy support and many discounts and is not to be missed. we sincerely invite citizens to actively participate." wuhan municipal housing and urban renewal bureau said.

hubei liantou real estate stated that during the home buying festival, the company will launch the first "improvement" home buying festival event at 15 properties in 6 cities, which is the largest event of the year.

china construction yipin stated that the company has jointly launched special promotions such as fixed-price and special-priced rooms in 14 real estate properties in wuhan, and provided exquisite visit and transaction gift packages, and sincerely invites the general public to participate.

yan yuejin, deputy director of shanghai yiju real estate research institute, believes that with the recent optimization of real estate purchase restriction policies in various places, property market expectations and purchasing sentiment have generally increased, and activity has appeared. it is expected that transaction volume during the national day golden week will record an increase.