over 100 consumption-promoting themed activities, 2024 guangzhou international shopping festival opens
2024-10-01
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
text/yangcheng evening news all-media reporter fu chang
picture/provided by the organizer
before the "national day" golden week comes, the 2024 guangzhou international shopping festival officially kicked off on the evening of september 29, bringing a lively double festival celebration.
this year coincides with the 60th anniversary of the establishment of diplomatic relations between china and france. the main venue, tianhe road business district, is full of brilliance, and many activities incorporate french elements, blending chinese romance and french style. the micro-documentary on the theme of "window to the future" was released, 9 guangzhou super city routes were invited to check in, the "guangzhou 929 loves to shopping" special list was released, and more than 100 consumption-promoting themed activities were launched... this shopping festival will continue to be "high-end" "by the end of the year, the key business districts in the 11th district will be greatly linked up, and a new round of consumer goods trade-in activities will be carried out in guangzhou, allowing you to enjoy the "trendy shopping" and once again set off a new consumption boom.
chinese and french cultures “encounter” again
"window to the future" themed micro-documentary released
a shopping festival named after "city" is the best window to perceive the vitality, style and culture of the city. the guangzhou international shopping festival, born in 2012, has become one of the most influential shopping festivals in south china and even the country, helping the thousand-year-old commercial capital to advance into an international consumer center city.
this year is the 13th time the guangzhou international shopping festival has been held. in the cheerful and dynamic melody, the first shopping and consumption themed mv in china was released shockingly. this mv was generated using ai technology and centered around the theme of the "millennium shopping paradise in shangdu" event. with its vibrant images, it constructed a dreamlike "shopping paradise" scene. the mv instantly ignited the atmosphere on the scene and officially announced the grand opening of the 2024 guangzhou international shopping festival.
the guangzhou international shopping festival was born out of tianhe road commercial district, the "no. 1 commercial district in south china". the commercial district has also become increasingly "out of the circle" due to the popularity of the shopping festival. that night, the micro-documentary on the theme of "window to the future" was released. looking from the windows and the feelings of ordinary people, we saw the historic leap of the tianhe road business district, and silently demonstrated the impact of the guangzhou international shopping festival on the city. characterization and changes.
from 1996 to 2000, guangzhou's first shopping mall was "born" on tianhe road, witnessing the process of urban development and the speed of commercial budding; from 2001 to 2012, the commercial scale here continued to expand. through the accumulation of business formats and the expansion of commercial facilities, it has developed into the core business district of guangzhou; from 2013 to 2024, it will complete the expansion of the business district, the integration of business, culture and tourism, and realize the operation of a smart business district; now, the tianhe road business district with an area of 2.4 million square meters is continuing to promote smart business. circle operation "blood production".
the guangzhou international shopping festival is not only a shopping feast, but also a bridge connecting guangzhou to the world and a brilliant stage for international exchanges.
2024 is the 60th anniversary of the establishment of diplomatic relations between china and france and the year of cultural exchanges between china and france. standing at a new node in history, the 2024 guangzhou international shopping festival once again builds a platform for sino-french exchanges. this is also the second "hand in hand" after 11 years after the 2013 guangzhou international shopping festival and sino-french culture and arts festival. the 15-meter-high eiffel tower model that was lit that year still stands in zhengjia plaza, with lights twinkling like a galaxy. so bright.
at the launching ceremony, pure children's voices echoed clearly. little girls from china and france took the stage together and sang the world-popular children's song "happy clap song". later, representatives of the tianhe road chamber of commerce and the french chamber of commerce and industry in china exchanged gifts and expressed their wishes for the prosperity and development of sino-french cooperation and the grand opening of the guangzhou shopping festival. afterwards, french dancers performed a full-throated french dance. the dance steps are the same as those in the opening ceremony of the paris olympic games, showing the global vision and multicultural characteristics that the guangzhou international shopping festival has always adhered to.
in the future, the tianhe road chamber of commerce and the french chamber of commerce in china will start cooperation and joint construction, and will carry out cooperation and exchanges in the fields of commerce, culture, art, fashion, innovation, etc., promote the intersection of international fashion and local culture, the integration of innovation and tradition, and provide consumers with a more diversified and higher-quality shopping experience. france's well-known brands and avant-garde artistic concepts will be integrated into many exciting activities of this shopping festival, allowing citizens to fully experience the charm of french culture.
strengthen cultural tourism brand creation
"guangzhou super city route" and "guangzhou 929 love shopping" feature lists released
every year, the guangzhou international shopping festival creates a series of super scenes and super experiences, bringing citizens and tourists a wonderful journey covering culture, science, art, entertainment, tourism, shopping and other elements. this shopping festival will also bring about all-round upgrades in "food, accommodation, transportation, travel, shopping, and entertainment". it will use brand lists and classic route planning to strengthen the creation of cultural tourism brands and promote the continuous increase in the popularity of cultural tourism.
in guangzhou's "5+2+4" business district layout system, there are both world-class landmark business districts and lingnan characteristic business districts with global influence. that night, the "guangzhou super city route" was officially released, with 9 special routes connecting various business districts, landmarks and attractions. it can be called the most comprehensive and distinctive route in the entire network, showing the diverse charm of guangzhou. together, these routes describe the prosperity and history of guangzhou and are an excellent guide for exploring this city——
the "city living room line" starts from huacheng square, taking tourists to "check in" on the central axis of the most modern and international metropolis in guangzhou; the "fashion city line" focuses on the fashionable shopping paradise on tianhe road, providing a "one-stop" experience for eating, drinking and playing; the "cultural tourism pioneer line" provides one-stop cultural and commercial experience, such as grandview plaza, etc., making it easy to go shopping with children; the "international block line" fully demonstrates the "high-end, international, and diverse" chinese and western specialty food gathering area in tianhe cbd; the "guangdong night life line" lights up the dazzling nightlife and supper gathering places on the banks of the pearl river; the "millennium ancient capital line" takes tourists from the nanyue king museum to beijing road to experience the culture of guangfu; the "literary fresh line" allows the "tide to rheumatism" of literature and art young people gather at dongshankou; the "xiguan ancient style line" runs between liwan lake park and enning road, presenting the guangzhou version of "windy place" in the busy city; the "european style line" wanders around the zhi aiqun building on shamian island during this time, tourists can feel the "exotic customs" without leaving guangzhou.
on the other side, the "guangzhou 929 loves shopping" special list was released, and 30 brands were grandly listed. they include guangzhou's local emerging representative companies, traditional and time-honored brands, and many international cutting-edge brands. the list relies on four key online platforms, including meituan, yingshang.com, big events, and zhengjia technology, and focuses on the three dimensions of eating, playing, and shopping, focusing on the market rating popularity, development potential, popularity, and store size of various brands/ the layout indicators were comprehensively screened and summarized to form the final list of the top10 brands on the "929 love shopping" featured list.
under the new trend of consumption, this list is not just a simple ranking, but based on the "preferred" of citizens and tourists, covering all consumption levels, creating a strongest recommendation strategy, using "popularity" to drive "traffic", stimulating greater consumption potential also drives merchants to continue optimizing services. during the shopping festival, the brands on the above list will also launch a series of preferential activities.
guangzhou first store economic development report released
from january to august this year, guangzhou introduced 205 brand first stores
this year is the third year for guangzhou to cultivate and build an international consumption center city. guangzhou vigorously promotes the implementation of high-traffic events such as first exhibitions, premieres, and premieres to create rich first-of-its-kind and first-launch experiences, especially the first store brands to bloom, and overall promote the first-launch economy. high quality development.
that night, yingshang tech released the "guangzhou first store economic development report". according to the latest data, since the construction of guangzhou as an international consumer center city, the number of first stores has approached 1,000. from 2021 to the first eight months of 2024, guangzhou has introduced a total of 999 brand first stores (city first stores and above, including quality first stores and general first stores), with both quantity and quality increasing. last year, we made great progress, and the total number of first stores exceeded the sum of the previous two years.
this year, guangzhou’s “first store economy” has made a leap forward. from january to august 2024, guangzhou introduced 205 brand first stores, which has exceeded the level of 2021 and 2022. among them, there were 149 quality first stores, an increase of 43% compared with the same period last year, and the number of first stores in the five world-class landmark business districts accounted for 58% of the city's total.
"chaowanguanggou" covers eight major areas
canton fair exclusive privileges make merchants more comfortable
after the launch of the 2024 guangzhou international shopping festival, yangcheng launched the "trendy fun and shopping" activity covering eight major areas - exclusive canton fair benefits, all high-quality brands unveiled, shopping carnival, colorful activities and fun travel, bookish culture and gourmet experience fun, nighttime consumption adds vitality, online and offline integration... multiple activities are dizzying, bringing consumers an exciting experience of integrating culture and tourism as well as discounts and gifts.
in order to seize the opportunity of the 2024 autumn canton fair, this shopping festival has the theme of "payment without disclosure" and launches exclusive benefits for overseas visitors to china and merchants visiting guangzhou. many commercial carriers and brand merchants provide heart-warming services such as barrier-free foreign card consumption, luggage storage, and 7-day no-reason returns, as well as special purchasing promotions to enhance the convenience and comfort of shopping for domestic and foreign consumers, and strive to make shopping more convenient and comfortable. the traffic of merchants from the canton fair is converted into increased consumption.
a creative outdoor market will be set up during this year’s shopping festival. from september 20 to january 2, 2025, x gather will link up with zhengjia planet and move the french streets to zhengjia north plaza, the main venue of the shopping festival, with giant art sculptures, french street snacks, european floral aesthetics, and medieval art therapy... ...leading tourists to travel to the streets of france in one second, allowing the general public to enjoy a shopping experience that combines visual features and cultural creativity.
next, combined with the "eleventh" golden week, "double eleven", new year's day and other consumption nodes, the guangzhou international shopping festival will launch theme promotion activities such as the exciting shopping season, various discounts "10,000 coupons", and more in-depth development of automobile, household appliances and other consumer goods were traded in for new ones, and tesco special events in the "quality consumption" business district were launched to further promote consumption.
the popularity of this shopping festival is rising day by day. interesting festivals such as the 2024 guangzhou fine food week, the 6th kashi fine culture festival, the world flavor culture festival, etc. will create a continuous and rich shopping festival atmosphere that will continue to inspire new consumption hot spots. diverse activities such as the "enchanté" french market, float parades, special book promotion activities, film and television appreciation sessions, garden parties, themed exhibitions, etc. have created online celebrity shopping spots and tourist spots, adding infinite charm to the shopping festival.
what a city! fire out of the circle!
the city-wide linkage is full of "hot" power to promote consumption
during the golden autumn season, various consumer activities in guangzhou are full of enthusiasm. during the shopping festival, more than 50 business district carriers in 11 districts of the city will cooperate with online and offline shopping platforms, brand merchants and e-commerce platforms to carry out large-scale linkage, immersing the entire yangcheng city in a strong shopping festival atmosphere.
with the theme of "enjoying the national trend", yuexiu district organized commercial complexes, catering companies, and professional markets in six business districts including beijing road-haizhu plaza business district, huanshidong business district, and china plaza business district to jointly create a it is a cultural, business and tourism event with the theme of national trend culture, and carries out different themed activities such as cultural and art exhibitions, community-neighbor interactive activities, music festivals, fashion shows, etc. in conjunction with the 136th canton fair, haizhu district will hold more than 5 thematic international food shopping festivals in wansheng plaza, haizhu xinduhui, etc., and jointly build the canton tower-padi food gathering area, jiangnan culture, business and tourism integration quanyangcheng night market pilot area, and carry out a series of food-themed activities. huadu district has launched more than 130 activities such as the "renewal consumer shopping huadu series activities" and "guangzhou international shopping festival huadu venue", and launched the 2024 huadu automobile consumption subsidy (second phase) activity to subsidize new car consumption in a staggered manner. the maximum subsidy for new car purchases is 5,000 yuan. nansha will use lively and interesting activities and clever and unique brand linkage in the yangcheng night market pilot area in the core business district of jiaomen hanoi bay to bring together activity elements such as "culture", "technology", "food", "shopping" and "night market", and carry out a lottery draw. various forms of consumption-promoting activities include meals, discounts on purchases, special packages, points exchange for coupons, and gifts upon purchase.
in addition, the shopping festival cooperates with guangdong unionpay to use the "shopping bar" digital product, actively mobilizes commercial carriers in popular business districts to participate, and launches exclusive personalized preferential rights on the cloud quickpass platform, covering retail, catering, and services in the business district. , entertainment and other all-scene formats. for example, it has joined hands with grandview plaza to launch the "art carnival" themed event and issued huge discounts of up to 500 yuan on consumption; it has joined hands with guangzhou teem city to create the "moon reflects china·flowers along the road" themed event and launched a coupon event with as low as 40% off; joining hands with beijing road teemall to create a member-only "golden autumn surprise ultimate gift", 20 points can be redeemed for a 100 yuan discount coupon for purchases over 2,000 yuan. citizens can view and participate in a series of consumer discounts in the "u hui guangdong" section of the unionpay app. in addition, when paying with unionpay at participating merchants, they can enjoy 3-5 times more shopping mall membership points.
in conjunction with the upcoming canton fair in autumn, guangdong unionpay will launch the "splendid china worry-free payment" unionpay overseas card promotion in october. the merchants in the event cover all scenarios such as "food, accommodation, transportation, travel, and shopping" and are suitable for "over 200 customers". activities such as “30 yuan off”, “20 yuan off when spending over 50 yuan”, and “50% off with a cap of 10 yuan” support unionpay overseas cardholders to independently choose payment tools such as cards, codes, and pay, and enjoy efficient, convenient, and safe payment services. and exclusive discounts to effectively enhance the consumption satisfaction and sense of gain of overseas personnel.
during the shopping festival, mastercard will work with many michelin restaurants such as song, li xuan, yu yue xuan, bing sheng mansion, and bing sheng private kitchen to provide guangzhou residents and domestic and foreign tourists with exclusive cardholder benefits, including priority reservations and discounts. privilege services of varying degrees such as set menus and chef interaction.
