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sanyan technology news on october 1, today,bydannounced that the "xia" wordmark logo of the dynasty series has been officially finalized.

lu tian, ​​general manager of byd dynasty network sales division, said that after multiple rounds of internal discussions and voting, the fourth most popular work was finally selected. as byd dynasty's sixth largest ip "xia" logo, it is also dynasty's first the model logo of xia, a mid-to-large flagship mpv.

according to regulations, those selected will receive the right to use the byd xia mpv model for three years.

lutian also announced internal audit standards, which are as follows:

1. family style, maintaining a unified style and consistent design elements with the overall dynasty family logo;

2. recognizability, people can directly recognize "xia" at a glance;

3. it is suitable as a car logo and needs to match the body design;

4. finally, take care of the realization of vehicle mass production and maintain the unity of visual ip in various process applications.