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it house news on october 1, technology media the decoder published a blog post yesterday (september 30), reporting that at hubspot’s inbound event, dane vahey, head of strategic marketing at openai, said that the o1 model can handle a 5-hour task.

marketers need to improve their ai skills

vahey believes that ai is becoming increasingly important as marketing tasks become more complex, requiring professionals to achieve the same results with lower acquisition costs and fewer resources.

while many companies are already using ai in marketing, particularly in content creation, vahey believes marketers should develop broader ai skills that include research, data analysis, content generation, automation, programming and artificial intelligence supportive thinking.

ai as a versatile marketing tool

vahey emphasized several applications of ai as a multi-functional marketing tool. it home attached relevant information as follows:

find and summarize information quickly with ai-powered research tools like openai’s searchgpt.

ai models analyze data to identify patterns, develop strategies, and uncover blind spots.

ai can also act as a “thought partner” to help brainstorm and challenge ideas.

from five-second tasks to five-hour tasks

vahey pointed out that different versions of ai models differ in the complexity of the tasks they handle:

gpt-3 is suitable for fast five-second tasks.

gpt-4o can handle complex five-minute tasks.

the latest model, the o1, can handle tasks that can take up to five hours, such as formulating detailed strategies.

for marketers, this evolution means ai can be applied to an increasing number of tasks. vahey believes that as model capabilities continue to increase, artificial intelligence will become an indispensable tool for this industry.