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some people discovered that starting from this summer vacation, "xin wukong spiritual realm" and "black myth: wukong" arrived together unexpectedly. a "wukong" is an offline experience, and a "wukong" is an online experience.

it is said that "xinwu konglingjing", the industry's first artificial intelligence interactive entertainment experience hall, was quickly regarded as "ai cultural tourism" by the industry and academia with its brand-new business format and content design shortly after its opening in beijing 798 (751). a typical case of innovative development and new cultural and tourism productivity.

in recent years, many people in the cultural and tourism industry are still thinking about how to upgrade cultural experience and tourism experience, as well as the integration of cultural and tourism technology. however, everyone has encountered a problem that is difficult to solve, that is, many cultural products and tourism products, education (research) the products are separate, targeting local consumers and tourists respectively, and most projects are not study tour destinations. however, "xinwu konglingjing" targets not only local consumers, but also tourists and research students, which can be described as "killing three birds with one stone". in addition, the innovative product "xinwu konglingjing" includes a one-stop integrated consumption model design of "eating, drinking, playing, researching and purchasing", which avoids the income limitations of relying solely on tickets. according to mr. zhang, the person in charge of the operator company, the fares of this project are divided into two levels: 69 yuan and 49 yuan according to holidays and working days. as long as the consumption of derivatives shopping and dining reaches 200 yuan and 150 yuan respectively, consumers will you can avoid ticket expenses.

recently, the editor listened online to professor chen shaofeng, director of the academic committee of the institute of cultural industry of peking university, who taught a class on "integration of culture and tourism technology and its business model innovation" this semester; in the class, professor chen used "enlightenment of the ethereal realm" as a business model it is an innovative case, and it is analyzed as a business model innovation case of "cultural tourism project chain operation". it seems that "enlightenment of the sky" is worthy of attention, both from the perspective of fun and creative features.

in class, professor chen shaofeng said that the combination of cultural confidence and technological innovation is the integration of culture (culture and tourism) technology that the country attaches great importance to. the core of the integration of culture (cultural tourism) technology is to use the "double entrepreneurship" of cultural creativity and technological creativity as a method to enhance the experience of products. professor chen shaofeng divides the experience of technological creative products integrating culture and tourism technology into five stages: relying on amusement facilities and entertainment equipment stage, stage scenery automatic control system stage, vr, ar experience and light and shadow immersion stage, naked-eye 3d and holographic projection stage , an ai interactive entertainment experience stage that integrates ip and artificial intelligence. the "enlightenment of the sky spirit realm" is a representative product of the fifth stage, that is, "ai cultural tourism new productivity". this spiritual realm can also be called the "ai spirit realm": that is, the "enlightenment of the space spirit realm" can be called "ip" a fun 5a version of the spiritual realm that combines creativity and technical creativity."

professor chen said that since the emergence of digital entertainment in the market, the level of creativity and the depth of experience have been greatly improved. it can be said that it has now entered a new stage of "digital entertainment". today's technological empowerment is mainly based on artificial intelligence technology, and the integration of technological creativity and humanistic creativity means that cultural tourism products like "xinwu konglingjing" are cross-border integration products that can open up "cultural (tourism) and science and technology are the two main lines of ren and du." as a result, the previously popular term "immersive experience" has been upgraded to "interactive immersive experience" (not a simple immersive experience of light and shadow or projection), thus entering into human-computer dialogue, human-computer interaction and digital stages of homo sapiens ip experience. therefore, "enlightenment of the empty realm" is not only fun, but also an educational and entertaining project. "the content structure of spirit realm is a combination of science fiction, fantasy and traditional culture, which can truly realize the creative transformation and innovative development of traditional culture and enhance our cultural confidence."

of course, professor chen shaofeng focused on and explained in detail the innovative business model of the "xinwu konglingjing" project during class, especially the project characteristics of "eating, drinking, playing, shopping, research" integrating diversified income. at the same time, it is expected that it will pioneer the light asset operation + chain operation (rapid replication project) of artificial intelligence cultural tourism projects.

at the "xin wukong spirit realm" site, the editor also communicated with mr. yang, the "sun guan cadre" who brought his grandson to experience the "xin wukong spirit realm", and asked him to share his impressions. mr. yang said that currently there are not many entertainment projects that are both fun and educational, and "enlightenment of the sky" is still worth experiencing for young people and parents with their children.

it just so happens that the nearest subway to 798 is about to open, making transportation more convenient. the 798 subway station is only a few dozen meters away from the "xinwu kongling realm". the editor suggests that during the national day, it would be a good way to take your children (and young people) to the "xinwukonglingjing" to have an experience of "eating, drinking, playing, shopping, and researching".

exhibition location:

751d park, no. 4, jiuxianqiao road, chaoyang district, beijingc12, building c, design plaza, enjoy the ethereal realm.

comesource:fenghuo cultural and creative city

editor:gou xiaoqing