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ifeng.com technology news on october 1, beijing time, on the occasion of the 75th anniversary of the founding of the people's republic of china, the 2024 chinese government friendship award ceremony was held grandly on september 30 in the great hall of the people. dr. dai hexuan, president and ceo of bmw brilliance automotive co., ltd., won the chinese government friendship award and spoke on behalf of the winners. this year also marks the 10th anniversary of the establishment of the all-round strategic partnership between china and germany. this honor is of even greater significance, highlighting the chinese government’s commitment to dr. dai hexuan and bmw brilliance automotive co., ltd., which he represents, in actively promoting the high-quality development of china’s automotive industry and supporting the new era. it is highly recognized for promoting the comprehensive revitalization of northeast china.

dr. dai hexuan said: "this honor not only belongs to me personally, but also to the collective achievements of bmw brilliance. in this era of uncertainty, let us cherish friendship, remain open, enhance mutual trust, strengthen cooperation, and jointly cope with the current and future challenges challenge."

bmw brilliance has been rooted in china for more than 20 years and has become a vivid reflection of sino-german cooperation. under the leadership of dr. dai hexuan, bmw brilliance adheres to the concept of “home in china, responsibility first”,taking sustainable innovation and digitalization as core competitiveness, built the "lean, green, digital" bmw ifactory digital factory in shenyang, completed the localized and intensive introduction of new models, and extensively applied advanced technologies such as big data and virtualization to promote the deep integration of "bmw quality" and "made in china". bmw brilliance has also opened a new chapter in the export of domestically produced bmws to the world. bmw will continue to work with chinese partners to welcome the upcoming new generation of bmw models and jointly create the future of smart luxury personal travel.

bmw brilliance adheres to "business responsibility and co-creation"，join hands with chinese partners to achieve mutual benefit and win-win results,promote the construction of china's local new energy industry clusters and world-class industrial chains, and support high-quality local suppliers to build international market brands. many high-quality local suppliers in china have become global suppliers of the bmw group. they not only export parts overseas, but also begin to invest and build factories overseas to supply bmw or other international automakers. the cooperative relationships and deep friendships established by bmw and its chinese partners have withstood the test of time.

friendship also means that bmw considers china its home and cares about the culture, ecological environment and people of this homeland.as early as 2008, bmw established the "bmw love fund", the first corporate charity fund in the chinese automobile industry. over the past 16 years, the bmw love fund has been the first in the industry to devote itself to core social issues such as the protection of chinese traditional culture, biodiversity protection, and children's road safety education, leading the automotive industry to continue to create tangible value for chinese society. the "bmw children's traffic safety training camp" has benefited more than 100 million people; the "bmw china cultural journey" has funded nearly a thousand chinese intangible cultural heritage inheritors and promoted the promotion and protection of the grand canal culture; the "bmw beautiful home action" has supported biodiversity through biodiversity sexual science popularization has impacted more than 29 million people in total.

dr. dai hexuan joined bmw brilliance as vice president of strategy and logistics in september 2016 and will serve as president and ceo of bmw brilliance from april 2022. over the past eight years, dr. dai hexuan has forged an indissoluble bond with china. for his outstanding contributions, he has been awarded the "shenyang mayor award" in 2020 and the "shenyang honorary citizen" in 2023. china has become his "second country". hometown". the chinese government friendship award awarded this time is the highest honorary award established to commend foreign experts who have made outstanding contributions to china's modernization drive.