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the seven-day national day holiday officially begins today, and the cultural tourism and consumer markets in various places are heating up rapidly. in addition to specialty b&bs and luxury hotels, state hotels have also entered the vision of many consumers, especially those born in the 2000s.

the so-called state guesthouse refers to a guest house funded or operated by the state, which is mainly used to receive government guests. with the development of the times, the slightly mysterious state guesthouse has gradually become market-oriented.

data from a life service app shows that in the first week of september, the search volume for "state guesthouse" increased by nearly 10% year-on-year, and the number of comments increased by 29%. during the national day holiday, the state guesthouse ushered in a peak booking period. among them, among the users who booked state hotels, the "post-00s generation" accounted for nearly 20%.

some tourists said that they chose the state guesthouse because its stay experience is not inferior to that of luxury hotels, and it may have better hardware and cost-effectiveness. some netizens also think that staying at the state guesthouse is more about experiencing the history and cultural heritage.

on social platforms, many people shared their evaluation experience of the state guesthouse.

“if you choose the right one, the experience will be as good as foreign luxury hotels”

speaking of state guesthouses, many people’s first reaction would be diaoyutai state guesthouse. in fact, in addition to diaoyutai state guesthouse, there are many state guesthouses in china. each province in the country has at least one provincial-level state guesthouse.

according to shangguan news, many "state guesthouses" cannot be identified just from their names. for example, there are three hotels: nanjiao hotel in jinan, shandong, zhudao hotel in guangdong, and jinci hotel in shanxi. judging from the names of existing "state guesthouses", they can be roughly divided into three categories:

the first category clearly contains these three words, such as hebei taihang state guesthouse, hangzhou west lake state guesthouse, nanjing dongjiao state guesthouse, hainan luhuitou state guesthouse, and hainan boao state guesthouse. these are indeed state guesthouses; the second category often has " the words "guest guest house" include henan province yellow river guest house, tianjin guest house, tibet guest house, and xinjiang guest guest house. these hotels with clear regional characteristics are also provincial-level state guesthouses; the third category, such as guangdong zhudao this hotel is completely indistinguishable from its name.

once a much-discussed and slightly mysterious government reception service organization, the state guesthouse has now become an internet celebrity check-in place in the eyes of many ordinary leisure and vacation tourists.

on some social platforms, many netizens shared their feelings about staying in state hotels. hotels such as shanghai xijiao hotel, hangzhou west lake state guesthouse, and yangzhou yingbin hotel are all popular destinations. among them, the staying experience is not inferior to that of luxury hotels, and it may have better hardware and cost-effectiveness. this is the reason why they choose the state guesthouse.

blogger "chenxi jd travel" shared that building 2 of hangzhou west lake state guesthouse is the closest building to west lake in hangzhou and is surrounded by water on three sides. buildings 8 and 7 are recommended next, focusing on the new chinese style. the rooms in building 8 of yangzhou yingbin hotel are of higher quality. the spare parts are hermès, the hair dryer is dyson, the mineral water is evian, and the mini bar is free...

tourist xiao ming and his family booked a room at yangzhou yingbin hotel early during the national day holiday. she told the paper that as the national day approaches, the prices of other hotels around the scenic area have increased significantly. relatively speaking, the state guesthouse is cost-effective and close to the scenic area, making it very suitable for traveling with the family.

during the new year’s eve last winter, xiao ming stayed at a state guesthouse in beijing. at that time, the price of nearby chain hotels was more than 600 yuan, but the state guesthouse she stayed in was only less than 300 yuan, and it was located in a scenic spot. “although the price was good, the room was not very good.” the facilities are relatively old and the water pressure in the shower is insufficient. there is room for improvement. ”

shanghai girl "jin jiancheng was eaten by me" also shared her experience staying in many state hotels such as hangzhou xizi hotel and yangzhou yingbin hotel on social platforms.

"jin jiancheng" told the paper that the reason why he chose the state guesthouse is because hotels with the prefix "国" have better food quality assurance than ordinary star-rated hotels; on the other hand, state guesthouses generally have their own with good green landscaping and a historical atmosphere, "experiencing places where famous people lived in the past is very attractive to us."

she said that most state hotels are very strategically located, close to scenic spots, and have good services. compared with ordinary hotels, they have more scenic tour guide services in the hotel. of course, the price is a little more expensive than ordinary hotels, but within the acceptable range of high-end hotels, it is actually cheaper than some famous five-star hotels.

"golden gradually orange" hopes that the services of the state guesthouse will be more refined. “you can distinguish the characteristics of each building and clearly indicate the room types and prices of each building.”

the paper noticed that on a travel app, the national day holiday prices of many state hotels in shanghai, hangzhou and yangzhou ranged from 800 yuan to 3,000 yuan, and some room types have been sold out.

on the app, yangzhou yingbin hotel’s group purchase package.

"landscape" and "feelings" are key words, but they also have shortcomings.

the paper noted that tourists are more attracted by the “celebrity effect” and beautiful environment of state hotels.

on a review app, some netizens said that they stayed at the west lake state guesthouse to experience a place where celebrities have stayed. "the beautiful scenery outside the courtyard is beyond your imagination. the west lake and the neon lights of leifeng pagoda at night are simply beautiful. although the room is not that big, the layout is very, very comfortable." the netizen said that he spent four days in hangzhou and changed his mind. i have chosen three hotels, and the chinese hotels are very strong in all aspects.

some netizens who have stayed at the xijiao hotel in shanghai commented that it was “a place that was out of reach when i was a child.” i didn’t expect that i would be able to come here now that i have grown up. "the occupancy rate of the hotel is very high, and most of them are aunts and uncles from shanghai. it must be their feelings." netizen "lulu" who stayed at yangzhou yingbin hotel also mentioned "feelings." she mentioned that every building in the guest house has a chinese aesthetic, which is very cinematic. some are grand, some are "veteran cadre style", and some are fashionable and modern. each building is a piece of history and a touch of emotion.

netizens who have stayed at wuhan east lake hotel said that although the several state hotels they have visited before have large areas, they were still a little shocked when they entered the 2,800-acre east lake hotel. the most valuable thing is that the hotel has a large area of ​​east lake natural scenery. the lake shoreline is not inferior to the nearby 5a-level scenic spots. inside the hotel there are also the former residence of chairman mao and the meeting place for the heads of state of china and india.

however, some netizens pointed out the shortcomings of some state hotels, mainly focusing on aging facilities, service attitude and food.

some netizens said that the xijiao hotel in shanghai has no power outlet to charge mobile phones at the bedside, and the facilities are relatively old; the west lake state guesthouse has slow air conditioning and poor sound insulation; and the yangzhou yingbin hotel has few service staff.

some people also complained that the food in some state hotels is terrible. it costs 30 or 40 yuan outside, but it costs several times more in state hotels. it is not worth it. some service staff are also very arrogant.

long-established state hotels move toward marketization

data from a life service app shows that the top ten most popular destinations for post-2000s to book state hotels during the national day holiday are: hangzhou, jiaxing, shangrao, shanghai, beijing, tianjin, jinhua, taiyuan, wuxi, and nanjing. among them, "post-00s" tourists from jiangsu, zhejiang, yunnan, and beijing were the first to book state hotels during the national day.

behind the increase in search volume is the result of the growth in consumer demand for accommodation and the transformation of many state hotels.

china tourism news reported in june this year that with the changing times, most state hotels have become "old", but innovators who are unwilling to be eliminated by the market choose to challenge the transformation.

for example, suzhou nanyuan hotel, an old hotel that opened in 1952, began market-oriented operations around 2006. at that time, like most state hotels, nanyuan hotel once again faced weak revenue growth, lack of organizational vitality, and aging hardware. etc. questions.

according to china tourism news, fan rong, the general manager of suzhou nanyuan hotel at the time, led his team to use digital tools to clearly analyze the issues that guests were most concerned about and make changes based on these focuses. in addition, no effort is spared to polish cultural products.

"the biggest challenge to marketization for state hotels that have experienced droughts and floods is not service capabilities, but how to timely adjust their positioning to meet consumer demand through market observation and resource sorting. most state hotels are independent hotels, so only in only with higher acumen in this aspect can we achieve the unique style of one store and one product in the market," said fan rong.

fan rong told reporters that nanyuan hotel has experienced three positionings. the first time was in 2006. the reopened nanyuan hotel was positioned as a high-end business hotel; by 2010, after observing that the world expo was held and many tourists chose to travel from shanghai to suzhou, they began to transform into the tourism and vacation market; in 2019, nanyuan hotel repositioned itself as a lifestyle hotel, so it launched a twelve-hour product plan so that guests in the hotel can feel the local culture at any time.

according to southern metropolis daily, the guangdong hot spring hotel, which invested 80 million yuan and underwent upgrading and renovation for more than half a year, has returned to the public with a new look. on september 16, 2024, guangdong hot spring hotel will join forces with nanjing jinling hotel, hangzhou west lake state guesthouse, and guangdong building. the first to launch is the month-long jiangsu, zhejiang, and guangdong cuisine gathering season.

guangdong hot spring hotel is known as the "winter capital" of zhongnanhai. in its early days, it hosted many party and state leaders and hundreds of foreign government delegations. guangdong hot spring hotel was established in august 1953 and was transformed into an enterprise in 2018. after more than 70 years of development and construction, guangdong hot spring hotel has developed from a guest house for central leaders to a modern garden-style hotel integrating government reception, tourism and vacation, leisure and health care, group meetings and many other functions.

yan ming, general manager of guangdong hot spring hotel, said that as a long-established state hotel located in a hot spring hotel cluster, if it wants to continue to develop steadily, it must continue to deepen the integration of culture and tourism and innovate the "hotel +" business model.