from the screen to the streets, yy live broadcasts the innovative journey of "yue jian jiuzhou project" in baixiang street, chongqing
2024-09-30
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on september 12, yy live's "yue see jiuzhou plan" series of live broadcasts ushered in the third stop - baixiang street, chongqing. the event was held simultaneously through the yy live positive energy official channel and the upstream news app, attracting more than 530,000 netizens to watch online. jiuwan, the gold medal artist of yy live broadcast, accepted the official challenge task and led the audience to deeply explore this century-old old street and experience the unique cultural charm of the mountain city of chongqing.
this live broadcast event breaks the traditional cultural and tourism live broadcast model, and for the first time attempts to use the anchor to conduct a "landmark check-in challenge" to show the audience popular attractions in internet celebrity cities. this novel live broadcast method not only brings a new viewing experience to the audience, but is also a major breakthrough in content innovation for this series of live broadcasts.
as the birthplace of chongqing culture, baixiang street carries half of the city’s history. there are many landmarks of historical significance gathered here, such as the former site of the medicinal materials association, which witnessed the 100-year glory of chongqing's medicinal materials industry, the historical and cultural exhibition hall with local characteristics, li yaoting's mansion, and the "chongqing customs". in order to better display these landmarks, the official has designed different challenge tasks at each check-in point.
during the live broadcast, jiuwan followed the prompts to find the corresponding building, and accepted tasks and challenges including "i am a historical commentator" and "where are the intangible cultural heritage". he shuttled through every corner of baixiang street, fully displaying the style of this old street. in the process of completing the task, he conducted in-depth interpretations and interesting interactions with landmarks, which aroused enthusiastic responses from netizens.
netizens left messages in the live broadcast room saying that this was the first time they had learned about a city in such an interesting and in-depth way. many people have expressed a desire to check in in person and plan to make travel arrangements during the upcoming holidays.
since august, yy live's "yue see jiuzhou project" has successfully broadcast two special programs, "hunan changsha intangible cultural heritage hunan embroidery" and "chongqing rongchang xiabu". these live broadcasts not only showcase the charm of regional traditional crafts, but also reveal the rich cultural heritage behind internet celebrity cities. this "baixiang street check-in challenge" special event adopts the perspective of "anchor citywalk live check-in", integrating the landmark buildings of baixiang street into the task challenge, enhancing the interactivity and viewing of the live broadcast.
the relevant person in charge of yy live said that the platform has been actively exploring positive energy businesses, from the cooperative live broadcast between anchors and inheritors, to cooperating with the media to develop a positive energy live broadcast platform matrix, to the bold innovation of live broadcast content, yy live is taking advantage of its powerful the platform advantage has become an important force in spreading the positive energy of the internet. the successful hosting of the "baixiang street check-in challenge" special live broadcast marked a new breakthrough for yy live in the design of positive live broadcast content. in the future, yy live will continue to explore new models and new gameplay, provide netizens with richer and more distinctive live broadcast content, and continue to expand the communication boundaries of positive energy causes.
