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the 2024 national day beijing film promotion conference was held at the china film museum on september 30.

the event was hosted by the propaganda department of the beijing municipal party committee and the beijing film bureau. as one of the important activities of the 12th beijing huimin cultural consumption season, with the theme of "chinese films, the power of beijing", it focused on promoting "volunteer army: battle of life and death" and " "only green", "749 game" and "breaking good guys" are four films produced in beijing that will be released on national day. the promotion meeting simultaneously released the "'joy benefit' national day - 2024 beijing national day movie-watching activities to benefit people", distributing 10 million yuan of movie-watching coupons to benefit people.

huo zhijing, deputy director of the propaganda department of the beijing municipal committee of the communist party of china and director of the beijing film bureau, said that in recent years, beijing has actively supported film creation and established a publicity and cultural guidance fund. since 2019, it has funded more than 200 films, including "changjin lake" and "wolf warriors" 2", "the wandering earth 2", "nezha: the devil boy comes to the world" and a large number of works, continuously delivering high-quality content to the film market. the four films released during the national day this year, including "volunteers: battle of life and death," "only green," "749 bureau" and "breaking good guys," are all projects supported by the beijing publicity and culture guidance fund. they have their own unique themes and styles, and a strong lineup. forming the most eye-catching "beijing square" in the national day movie, it is also worthy of the name "chinese films, beijing power".

the promotion meeting invited the main creative representatives of the four films, ren yue, the general distributor of "volunteers: battle of life and death" and deputy general manager of china film co., ltd., zhou liya and han zhen, the directors of "only green", lu chuan, the director of "749 bureau", director xu lei and producer liao yuanyuan of "breaking good guys" successively introduced the film.

ren yue, the general publisher of "volunteers: battle of life and death" and deputy general manager of china film group corporation, emphasized that this battle of life and death not only demonstrated the bravery and fearlessness of the volunteer army soldiers, but also demonstrated the family ties of the three members of the li family, the comradeship among comrades, and the friendship between the soldiers. they swore to defend their home and country to the death, which profoundly demonstrated the spirit of the volunteers. she specifically mentioned the scene of waving the battle flag in the film, which deeply moved her. the unyielding battle flag symbolizes the heroic and unyielding spirit of the soldiers and shows the fearless faith and strength of the volunteers. it is especially suitable for sharing with the audience during the national day. meeting each other evokes strong feelings of home and country.

ren yue, general publisher of "volunteers: battle of life and death" and deputy general manager of china film co., ltd.

when promoting "breaking good guys", director xu lei and producer liao yuanyuan introduced the film's lighthearted humor and practical significance. the film revolves around zhang beijing, an ordinary hutong man. there are many classic and close-to-the-audience life scenes, especially ge you's performance, which makes everyone more familiar. it also incorporates profound connotations of family warmth and thinking in the internet era. the two main creators expressed the hope that while the audience can enjoy the laughter brought by this comedy, they can also empathize with the family part of the film and have their own thoughts on the relationship between the internet and real life.

"breaking good guys" director xu lei and producer liao yuanyuan

the directors of "only green" zhou liya and han zhen expressed their deep emotions and expectations for the film during the promotion. the film is derived from the dance drama "only green". the two directors hope that through the lens of the film, the audience can "enter" "a thousand miles of rivers and mountains" from a new perspective and experience the unique beauty of chinese landscapes, paintings, and dances. they emphasized that the process of translating a stage performance into a film was fraught with challenges, especially delivering the story without dialogue. yet this silent expression makes every frame of the film powerful. the two directors hope that through this film, the audience can have a deeper understanding of the unique romance of the chinese people, especially to plant a seed of traditional chinese beauty for the next generation.

"only green" directed by zhou liya and han zhen

when promoting "749 bureau", director lu chuan shared the deep emotions behind the creation of the film. this film is based on his real experience of working in the 749th bureau after graduating from college. it embodies his youthful memories and respect for his old comrades. lu chuan particularly emphasized that "749 bureau" is not just a science fiction adventure film, it also relies on team spirit and collective strength. when talking about the performance of the actors in the film, director lu chuan said that wang junkai's performance was impressive and he left the most fearless and glorious 19-year-old in this film. lu chuan emphasized that it was the efforts of the entire team that gave the film its multi-dimensional charm, which is the culmination of collective creation.

"749 bureau" director lu chuan

the promotion meeting also invited film critics, media, and movie fan representatives to share their viewing experience of these four films. among them, huang xin, associate professor at beijing film academy, highly praised "only green". she believes that the film first highlights the characteristics of chinese aesthetics. there is no line or dialogue in the whole film, and the focus is on creating an artistic conception and highlighting the oriental characteristics of traditional chinese aesthetics. secondly, the film successfully realized the media transformation from painting to dance, from static to dynamic, and from dance poetry drama to film, reproducing traditional culture in an innovative and more contemporary presentation method. finally, the film focuses on portraying group portraits of craftsmen from many major countries, paying tribute to traditional culture and its creators and inheritors, and highlighting the theme of the times of expressing and praising the people.

pang hongbo, a film critic from jump screen films, believes that "749 bureau" is a rare genre film among domestic commercial films. after 8 years of preparation and careful polishing by more than 6,000 staff members, it has brought a shocking audio-visual experience. a must-see in theaters. "volunteers: battle of life and death" has achieved further breakthroughs in the theme of war, focusing on the stories of the three li family members, showing the fate of ordinary people in the war, and the rich humanistic details allow the audience to resonate more emotionally.

reporter yun yun'er from "beijing daily art bloom" specially recommended "breaking good guys". she pointed out that this is the only pure comedy movie in this year's national day schedule. its uniqueness is that it can not only bring laughter, but also through the detailed depiction of network elements such as traffic data, network experts, and live broadcasts, it triggers the audience's thinking. the film continues ge you's classic role of zhang beijing in "my hometown and me: hello beijing" and "my hometown and me: good people in beijing", and shows a large amount of beijing's urban landscape, which makes people feel very friendly.

film critics, media, and fan representatives

sparkle roll international cinema, beijing new film alliance pictures, beijing capital huarong cinema, alibaba pictures and other theaters and platform leaders introduced to the audience their various preparations for the national day schedule. he ying, chairman of beijing new film alliance pictures co., ltd., said that new film alliance will respond to the opportunities and challenges brought by the national day film from three aspects. that is to analyze the audience needs of various films and scientifically arrange screenings to meet the audience's viewing needs; make timely adjustments to respond to market changes based on pre-sale box office, official release box office and audience reputation; integrate publicity resources to increase the popularity of movie viewing in the beijing market, including cooperating with film producers launch activities such as watching movies and winning peripherals.

cai min, chairman of sparkle roll international cinemas, introduced that sparkle roll will launch four "comings" to achieve a "two-way rush" between the creators and the audience. the first thing to do is to come to the cinema to experience the national day theme and the theme atmosphere of each movie. the second thing is to experience the discount service of the cinema. during the national day holiday, a 40% off experience service and irregular discount services are launched, as well as city-wide discounts during the cultural consumption season that benefits the people. the third thing is to experience the comprehensive consumption scenario where the theater integrates merchants. fourth, come to wukesong cinema to check out the only "749 game" props in the world.

shi rui, general manager of beijing capital huarong cinema co., ltd., introduced that capital cinema will launch a themed exhibition to resist u.s. aggression and aid korea in conjunction with the release of "volunteers: battle of life and death" and will combine it with the "red light and shadow class" to provide "party classes + movie viewing" + exhibition” special services. in addition, the theater has focused on promoting national day movies through the "movie recommendation" platform, and launched a half-price movie viewing event on friday to participate in the beijing cultural consumption season. the theater will also launch interactive experience activities including lacquer fan painting, torch making, kite making and other activities in conjunction with movie viewing discounts, so that consumers can enjoy more cultural experiences.

zhang ying, vice president of alibaba pictures, said that taopiaopiao, as a ticket purchasing platform, will help support the national day schedule. first, it will cooperate with the municipal film bureau to promote the issuance of consumer coupons so that audiences can enjoy movie viewing discounts. second, through a series of publicity activities, we can output more emotional value and attract more young users to enter the theater. third, in the project "only green", we should give full play to the advantages of alibaba pictures' films and performances to attract theater audiences to the theater and become movie-watching users.

cinema and platform person in charge

at the promotion meeting, the "'yuehui' national day - 2024 beijing national day movie watching activities to benefit people" was simultaneously released. during the national day, in conjunction with the cultural consumption season that benefits the people, the beijing film bureau will issue a movie viewing subsidy of 10 million yuan, covering more than 250 theaters in the city, and is expected to benefit nearly one million people. during the event, citizens can use the maoyan app and taopiaopiao app to participate in a variety of movie-watching activities that benefit the people and benefit them, such as limited-time special offers and instant discounts on ticket purchases. citizens can enjoy an instant discount of 30 yuan when purchasing movie screenings before 9:30 in beijing theaters. during the national day, all films covering all theaters in beijing during all time periods in the city will have the opportunity to participate in the all-day discount of 10 yuan and 15 yuan.