2024-09-30
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on september 29, the opening ceremony of the 2nd zunyi sauce and wine festival in chishui valley. photo by lu zhijia, xinhuanet
xinhuanet, guiyang, september 30 (lu zhijia) on september 29, the chishui valley september 9th 2nd zunyi sauce and wine festival with the theme of "brewing a better life" opened in tucheng ancient town, xishui county, guizhou.
on september 29, there was a live artistic performance at the opening ceremony. photo by lu zhijia, xinhuanet
focusing on the chishui river valley national tourist resort, this year's maotai wine festival will link up wine companies, wineries, scenic spots and neighborhoods to comprehensively explore and display zunyi maotai wine culture, and plan and launch the maotai wine life market, wine and food carnival, maotai flavor tourism week, etc. the series of activities will provide the general public and tourists with an experience scene integrating wine, culture, sports and tourism.
on september 29, the wine company conducted an e-commerce live broadcast at the opening ceremony. photo by lu zhijia, xinhuanet
huang wei, deputy secretary of the zunyi municipal party committee and mayor of zunyi, introduced in his opening speech that in recent years, zunyi city has always adhered to ecological priority and green development, accelerated the transformation, upgrading and quality improvement of the liquor industry, and strived to create a core area for the world's sauce-flavor liquor industry and an important liquor production base in the country. in 2023, the liquor enterprises above designated size in zunyi city will produce 258,800 liters and achieve an output value of 126.4 billion yuan, a year-on-year increase of 13%.
huang wei said that zunyi city is currently focusing on building a world-renowned tourist city, focusing on the three major elements of "resources, customer sources, and services", continuing to enrich scene formats, and promoting the consumer-centered marketing model from selling wine to selling life. the change in method allows tourists to zun to dig deep into the cultural treasures of liquor, integrate natural scenery and beautiful scenery, taste rich and delicate zun liquor, and have a "two-way trip" that frees the soul, is intoxicating and pleasant.
on september 29, wine companies displayed cultural and creative tourism products at the opening ceremony. photo by lu zhijia, xinhuanet
wang diqiang, secretary of the party committee, chairman and general manager of guizhou xijiu investment holding group co., ltd., introduced in his speech that xijiu group is a large state-owned enterprise managed by guizhou province, with a brand value of more than 280 billion yuan. currently, the group is plan to build a xijiu industrial heritage museum and create a world-class sauce wine experience place to allow more sauce wine lovers to experience the beauty of life.
on september 29, wine companies displayed cultural and creative tourism products at the opening ceremony. photo by lu zhijia, xinhuanet
wang zhigang, strategic consulting expert and founder of zhigang think tank, said that the chishui river valley, as the core production area of maotai-flavor liquor in the world, has a number of companies with good growth and strong competitiveness such as moutai and xijiu. guizhou should use its advantageous resources to further expand liquor industry cluster, expand high-quality production capacity, firmly adhere to the two bottom lines of development and ecology, accelerate the high-quality development of the chishui valley maotai-flavor liquor industry, and actively explore the new wine-tourism integrated development of "promoting tourism with wine and revitalizing wine with tourism" road to continuously satisfy the people’s yearning and pursuit of a better life.
on september 29, wine companies displayed their products at the opening ceremony. photo by lu zhijia, xinhuanet
at the opening ceremony, zuimei zunyi culture and tourism recommendation officer released the chishui valley wine and tourism boutique itinerary product. a number of youqiang travel agencies have signed strategic cooperation agreements with representatives of star-rated wineries in zunyi city. the parties will work together to create a batch of integrated wine and tourism products to promote the wine, food and beautiful scenery of the chishui river valley to more tourists.
on september 29, actors performed in the tucheng ancient town wine and travel integration street. photo by lu zhijia, xinhuanet
on september 29, actors performed in the tucheng ancient town wine and travel integration street. photo by lu zhijia, xinhuanet
on the same day, the tucheng ancient town wine and tourism integration street also made a wonderful appearance, opening a wine and tourism integration tour of "tucheng at night" for tourists. based on the four different historical periods of the han, song, ming and modern times, the wine-tourism integrated block has carefully designed four major chapters: "han jiangjiang", "great song dynasty style", "daming jiangyun" and "shengshi huazhang", and has set up dance performances, scenarios, interactive games and other elements comprehensively display the wine, food and unique culture of each period.
on september 29, actors performed in the tucheng ancient town wine and travel integration street. photo by lu zhijia, xinhuanet
on september 29, actors performed in the tucheng ancient town wine and travel integration street. photo by lu zhijia, xinhuanet
on september 29, tourists had an interactive experience in the tucheng ancient town wine and tourism integrated block. photo by lu zhijia, xinhuanet
[editor in charge: deng xian and wu yu]