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auto-first｜zhou guangjun

there are many companies in the off-road market, but baic motor is the only one in the off-road market. for sedans, look to faw hongqi, and for suvs, look to beijing off-road.

recently, baic motor's bj60, bj40, bj30 and other series of products, with the theme of "call of duty·western xinjiang", drove into the dunhuang gobi desert and traveled through an almost no-man's land.

"call of duty" is baic motor's signature ip, from "overview of ice and snow" in aershan, inner mongolia in the first season to "mountain exploration" in tengchong, yunnan, from "looking up at the starry sky" in delingha, qinghai to hainan's "fat five" space launch, from "ring pagoda" to "western xinjiang yue" in dunhuang, gansu...

baic motor has "done this kind of thing for ten seasons in the past eight years." each season of "call of duty" in the "eight years and ten seasons" has a theme. different from ordinary test drives, baic motor's seemingly marketing ip is by no means a tourist attraction. the location and difficulty selected reflect the characteristics of real off-roading. . this time we traveled through the gobi desert in dunhuang, traveling more than 100 kilometers back and forth every day. it was very hard, but cool.

peng gang, vice president of baic and general manager of beijing auto sales company, said that compared with the off-road electrification routes of other brands, baic's off-road family is fundamentally different from other brands. for example, the bj60's "more powerful, more valuable, and safer" advantages are unique among off-road vehicles.

even more powerful, the power of bj60 reaches 403kw and the response speed is fast. it can keep the battery connected at high speed for a long time. at the same time, bj60 is equipped with up to 11 ats modes. the technology with the most modes comes from the intergenerational inheritance and years of accumulation of the off-road family.

it is more economical, with a pure electric range of 155 kilometers, which means that it can be recharged every two or three days when commuting in the city, and basically does not use oil. urban transportation is the same as tram travel. when traveling long distances, the comprehensive fuel consumption is 1.3 liters, and it is easy to run 1,000 kilometers on a tank of fuel. the fuel consumption and electricity consumption costs are very low.

safer, mainly reflected in the battery. bj60 put a lot of thought into the battery. the battery is placed in the middle of the frame, which protects the frame very well and does not occupy the space of the trunk.

although there are only three true off-road suvs in the world: mitsubishi, toyota and baic motor, there are now many off-road products on the market, especially the square box products that look like hard-core off-road vehicles. the car is stressful and powerful.

song wei, president of baic motor, said that baic's revenue in the first half of the year was 94.32 billion yuan, with retail sales of 476,000 vehicles, an overall year-on-year increase of 58%. song wei particularly praised beijing's off-road performance. the bj30 box-shaped box achieved a growth of more than 85%, and beijing's overall off-road vehicle sales increased by 30%. this achievement has both sales volume and gold content in the extremely challenging suv market.

"call of duty" is an ip created by baic motor around off-roading, and "the mission must be fulfilled" is the resilience in the bones of baic motor people.

song wei does not think that the beijing brand is a niche brand because it has a large volume. whether it is the shenbao brand or the u5 series, cumulatively, whether it is in the public or private market, baic motor has achieved scale. on the other hand, if you have scale, you may not necessarily be able to survive. the core is whether you can do the right thing once you have scale. baic motor has always regarded what to do after it reaches scale as its top priority.

song wei values ​​scale effect more than scale. he said that the ultimate goal of scale effect is intensification, efficiency improvement and resource reuse. baic motor is on the right path to achieving scale effects.

the bj60's hybrid range-extended architecture is technically complex. it includes both the engine and the electric drive. it also needs to adapt to user habits and usage scenarios, and cover them all. baic motor believes that hybridization may be the ultimate solution. because even when it comes to hydrogen energy, it is still in a hybrid state. baic motor decouples the power segment, electric drive segment and control unit, algorithm and controller, and control unit. baic motor is preparing for the next generation of pure electric off-road vehicles in accordance with the decoupling model. the advantages of decoupling are low cost and high quality.

peng gang said that the three main models of bj60, bj40 and bj30 are combinations of different off-road missions of baic motor. the bj60 is mainly for urban and rural areas, the bj40 is for fun and wild, and the bj30 is for light off-roading. the product can achieve full coverage of people and scenes. at the same time, baic motor has implemented the brand renewal plan of "starting from home and enjoying the joy of the heart". in the past, it only focused on off-road professionals, and now it has expanded the boundaries of the "outdoor" lifestyle. in order to sharpen the beijing off-road brand, let more people have a perception and awareness of the beijing brand, and polish the golden sign of the off-road family.

baic motor, which is the leader, adheres to the two long-term principles of brand and product. it plans a variety of products in the future, forming a scale of about 400,000 vehicles, and bravely takes the lead in china's off-road vehicles.