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there are a thousand dong yuhui between the workers and the boss.

author | 9527

editor｜xiaobai

typesetting | banya

dong yuhui was helpless, the kind of helplessness that was visible to the naked eye.

his "encyclopedic" persona is collapsing.

today, the topic # dong yuhui marie curie # topped the weibo hot search. netizens seemed to be holding back their energy and preparing to criticize him on this day. they also seemed to have no intention of letting go of this cultural belt that had just taken flight. cargo anchor.

exactly two days ago, on september 28, the topic "dong yuhui suggests not to demonize food additives" became a hot search topic on weibo, sparking heated discussions. many people began to resent his role as "carrying goods".

so how should we evaluate dong yuhui today?

"dong yuhui's pride and indulgence?"

or "dong yuhui - a failure of internet god-making?"

in fact, it seems that it is too early to draw any conclusions.

since dong yuhui, the well-known anchor of oriental selection, officially announced his resignation on july 25 this year, ordinary people’s first impression of dong yuhui is:

he earned it.

oriental selection announced that it will sell 100% of the equity of its subsidiary hehui peer to dong yuhui for a price of 76.585 million yuan.

the company announcement at that time showed that in more than six months from its establishment on december 22, 2023 to june 30, 2024, the net profit of hehui peer was 141.414 million yuan.

yu minhong issued an article stating that the remaining 140 million yuan in net profit of peer with hui was after allocating 50% to dong yuhui as agreed. the money assigned to dong yuhui has been put into his personal account.

in addition, dong yuhui also has a relatively good monthly salary and equity granted by the company, which is already a very good treatment. yu minhong also said:

he arranged the money for dong yuhui's purchase of traveling with hui, and the company gave it to dong yuhui.

the above is a very important identity background.

from july 25th to september 30th, dong yuhui "ran away" for 68 days.

but he feels to me as if he has been solo for a long time.

maybe it was because during these sixty days, everything he did seemed to be wrong.

01

it seems that it is not an easy task to elaborate on the "grievances" between dong yuhui and yu minhong that others are confused about.

shopping malls are like rivers and lakes, and they also pay attention to human relations and sophistication, not fighting and killing.

at least for now, dong yuhui has been saying in public that "boss yu is very nice."

then the question comes——

before he left, netizens had been using him as a reference to "pull and trample" yu minhong. as a cultural anchor, dong yuhui stands out from the crowd in 2023, and many people want to fill the live broadcast room with beauties and goblins, encouraging you with howling sounds. unlike the anchors who rushed to place orders, dong yuhui brought "poetry and distance" into a small place.

he is trying to talk and chat with you. as for selling goods, he only cares about "fate".

then, dong yuhui came out of the circle.

"watching his live broadcast is like reciting a poem."

this is the summary of most netizens last year.

dong yuhui once resisted bringing goods and said that some manufacturers went to the countryside to look for his parents when they couldn't contact him personally, causing serious disruption to his family's life.

at this time, dong yuhui may not even realize that he is entering a subtle state:

people recognized him because he was unknown, came from a rural area, had an unattractive appearance, and was well-spoken and frank in his words.

he is the dream of many poor young people today, and it is also the certification that people are willing to pay for——

the mainland's internet shopping boom has witnessed too many anchors who have failed. people envy them and are also jealous of them. let alone the incredible wealth myth created by the trend of carrying goods.

both educated and uneducated people despise the "nouveau riche" in their hearts. this is a perception that the chinese people have inherited for a long time.

dong yuhui's success is a business case, but not a business model.

the "little composition" incident that was exposed at the end of last year and yu minhong's "slip of the tongue" saying that "oriental selection is a mess" caused the stock price of oriental selection to plummet for a time, which once caused "the style of the oriental selection live broadcast room has changed" and "oriental selection's knowledge promotion has changed to shouting "mai" "bringing goods" and other hot search topics.

it stands to reason that as a boss, you should not publicly "disrupt" your own business, but it is not difficult to understand when you contact the character yu minhong:

he is actually an ancient "high-end" version of dong yuhui.

but compared to the latter, he has accumulated relatively mature business experience.

more importantly, in the era of yu minhong's success, the public opinion environment and public mentality were not as complex and unpredictable as they are today.

02

oriental selection anchor cooperated with guizhou cultural tourism, and the sentence "mountains and rivers are broken" caused an uproar.

it doesn’t matter whether it’s a random use of words or a little humor. in short, guizhou cultural tourism has removed all cooperation videos.

how to make anchors "speak human words" is not only a problem that yu minhong is worried about, but also a risk that all anchors today may face at any time.

after dong yuhui admired the artworks at the louvre in paris, he wrote on his personal social platform, "when i gazed at this hall full of human art, i saw the gods returning to their places and the stars shining."

a group of netizens were angry:

"many cultural relics from the louvre were stolen. they need to be returned to their proper places and should also be returned to the palace museum. you are praising the cultural relics that were stolen by the robbers and applauding them."

earlier, dong yuhui went to hubei to do a live broadcast. netizens complained about the "tight" security at the scene. during the live broadcast at the hubei museum, he was questioned for using flash.

i went to shanxi yongle palace for a live broadcast. due to team work needs, many tourists waited outside the palace for nearly three hours. however, there was no closing announcement that day, resulting in collective complaints from tourists.

analyze one by one and look at things rationally:

1. populism is no longer a strange phenomenon on the mainland’s internet. in other words, it can be said that people are divided by people. if ordinary tourists praise art on social platforms, no one will think there is anything wrong. but dong yuhui is a "celebrity".

2. on-site security and the use of flash lights in hubei are local coordination issues. if the use is not allowed, dong yuhui’s team will not dare to violate the regulations rashly.

3. the closure of yongle palace without notice is due to the failure of local units to do their job properly. the loss of tourists is not directly related to dong yuhui’s team.

so why were these negative things exposed repeatedly before dong yuhui left. and people's first reaction is "dong yuhui has changed"?

to put it simply and crudely:

dong yuhui's "humble cultural man" personality is incomprehensible to ordinary netizens. in their concept, dong yuhui should kneel down and do anything anytime, anywhere.

this kind of retrograde character development occurred when the media reported dong yuhui’s “gain” after his official resignation.

the poor who counterattacked and became rich, then he is the "enemy".

the "enemy" remarks are of course wrong.

although this analysis is not absolute, it represents the mentality of most people who are not comfortable making it public.

the interview with the well-known writer li juan made this indescribable mentality "confessed" to dong yuhui, bringing his negative image to its peak:

"an awkward chat between a man of culture and a man pretending to be culture".

this is not the first public opinion crisis that dong yuhui has faced, but it is definitely the first time that his character has been questioned.

in particular, the "bump" of praise mentioned by li juan turned dong yuhui from the strongest worker whom everyone sympathized with to the opposite of public opinion.

in fact, since he left the company to start his own business, he has taken the original position of yu minhong.

03

dong yuhui wrote a resignation letter when he resigned. the article was criticized by netizens for being too emotional:

turning an originally serious business event into too much entertainment.

the question is who stipulates that "business events" must be serious?

when dong yuhui talked about the issue of "food additives" on september 28, people immediately used not his independent "cultural personality" as the basis of his argument, but "the person who carries the goods to cover up the goods" as the reason for attack.

we might as well assume that if dong yuhui had revealed wrong evidence about marie curie at the height of his popularity last year, would anyone have argued that he was wrong and should he be killed?

i don’t want to arbitrarily judge dong yuhui’s change in online public opinion based on the “public mentality”, but to be honest, the fact that dong yuhui “became rich from the poor”, or that his identity changed from a “worker” to a “boss” who is responsible for his own profits and losses, is this is the fundamental reason why he will eventually face the violent comments on the internet.

however, the terrible thing is that dong yuhui currently cannot support a complete business model, or in other words -

he currently does not have the same business background as yu minhong.

as a cultural anchor, he has no real industry to support him. he relies on the "supply-delivery-commission" model. once his reputation is frustrated and public opinion attacks him, he may be overturned at any time.

his former boss yu minhong not only owned new oriental education technology group, which was listed in the united states, hong kong and other places, but also developed new oriental cultural tourism co., ltd. the live streaming sales system is just his branch of the e-commerce industry, not his only industry. just in 2023, he was selected as one of the top ten economic figures of the year and one of fortune's 50 most influential business leaders in china.

if you still can't see the difference, you might as well give an example:

assuming that dong yuhui’s misrepresentation of marie curie today is further amplified and becomes a fatal blow to the collapse of his “cultural anchor” persona, then dong yuhui may no longer be able to be an anchor.

assume (actually, there is no need to assume) that yu minhong said on social platforms that "marie curie acted in a kung fu movie". the crowd would laugh at her, and it would not affect the normal operation of his business empire at all.

regarding this, yu minhong experienced this as early as 2018. the sentence "the depravity of chinese women leads to the depravity of the country" temporarily put him under siege. he apologized and felt deeply uneasy and self-blame. but it never affected his business.

that's the difference.

while many people on the internet are laughing at dong yuhui, i feel the gap in the atmosphere of the times.

the most appropriate positioning of dong yuhui is his status as the "strongest beater" when he first appeared.

we need to face a fact:

the basic base of mainland internet users is not scientists, entrepreneurs and other high-end people, just like the people who support all the anchors who bring goods are never the middle class and the rich.

but often the anchors who fail and the anchors who don’t fail don’t realize this. once they enter the world, they have to face the wind, rain and dangers of the world:

when people set up something, they have to hold it in place or pretend to do it.

at the same time, never expose the value of your wealth.

notice"i'm afraid that my brother will have a hard time, and i'm also afraid that my brother will drive a land rover."the gold content of this sentence.

netizens never allow someone to really live a good life through hard work. once he achieves it, "success" will be his original sin, even if this "success" is temporary.

therefore, there are some things that the anchor cannot say, but the boss can.

the anchor said something wrong and was besieged by netizens, which was a fatal act of catharsis.

if the boss says something wrong, netizens will still vent their anger, but it is not fatal.

there are a thousand dong yuhui between the workers and the boss.

this is the unsolvable dilemma dong yuhui faces at this moment.

it is also the dark side of human nature that all overturned anchors cannot verify.