2024-09-30
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in accordance with the unified deployment of the 2024 "financial education publicity month" activities by the henan financial supervision bureau, the henan branch of the people's bank of china, and the henan securities regulatory bureau, more than 100 financial institutions in henan province have focused on practical measures for the private sector, preventing illegal financial activities and telecommunications fraud, with key contents such as industry integrity construction, we will organize and carry out various and targeted financial education publicity activities based on our own advantages and the needs of the masses. we will integrate educational works with strong local flavor and steamy missionary scenes, and use friendly and plain language to spread financial knowledge. tell it to hundreds of millions of people in the central plains.
the direction of the activities is accurate, communication and coordination bring together everyone's efforts
on september 1, the day of the event, henan financial supervision bureau, together with relevant departments, organized institutions within its jurisdiction to hold a financial education publicity experience exchange and "financial education publicity month" promotion meeting to actively demonstrate the industry's implementation of the 20th national congress of the communist party of china and the 20th national congress of the communist party of china. in accordance with the spirit of the third plenary session of the cpc central committee and the deployment of the central financial work conference, we will implement the new image and new trend of people-centered value orientation, strive to build a "big consumer protection" publicity and education work pattern, promote the "centralization + normalization" publicity and education work model, and establish a " the integrated publicity and education mechanism of "four persistences" and "four attentions" means adhering to a people-centered value orientation, adhering to the combination of overall planning and classified policies, adhering to the combination of integrity and innovation with truth-seeking and pragmatism, and adhering to the combination of public welfare and sustainability. in combination, we focus on building organizational promotion mechanisms, building implementation operation mechanisms, focusing on building guidance and supervision mechanisms, and focusing on building experience sharing mechanisms. we strive to create a good situation of learning and catching up within the industry, and create a strong atmosphere of education and publicity in the whole society.
create dual brands of consumer protection and write a new chapter in missionary education
henan financial supervision bureau closely follows the actual needs of consumers and combines the local customs and cultural heritage of the area to launch regional, distinctive and people-friendly consumer protection promotion brands "henan consumer protection good voice" and "yu xiaobao financial guardian" to further establish henan financial education is a highly recognizable and friendly visual symbol.
sing the "good voice of henan consumer protection" and finance as the melody of democracy."the rolling waves of wheat are shining golden, the songs of the harvest are so cheerful, the wind of finance is blowing in the central plains to help dreams set sail..." this is the melodious melody of the consumer protection theme song of henan bank's insurance industry "financial consumer protection is by your side" like a loud horn, it plays the strongest voice of henan’s financial consumer protection. at the same time, the henan financial supervision bureau launched the "good voices of financial consumer protection" series of short plays to actively promote the "five major articles" of henan's banking and insurance industry on finance, policies that benefit the people and other "good things for people's livelihood" that people care about.
create a good image of "yu xiaobao financial guardian" protecting the rights and interests."yu xiaobao" is homophonic to "yu consumer protection", and its head is designed with a shield as inspiration, symbolizing protection against risks for financial consumers. it shows the determination and confidence of henan's financial industry to work together to fulfill the responsibility of protecting consumer rights and spread the positive energy of finance. henan financial supervision bureau has released six episodes of the "yu xiaobao talks about consumer protection" series of animation videos to uncover the "thousand layers of routines" of illegal financial activities, identify and prevent illegal financial activities and money laundering crimes, and continuously improve the people's "immunity against fraud". "power" to help people keep their "money bags".
source: henan supervision bureau of the state financial supervision and administration bureau
three libraries, two bases and one platform, diversified publicity brings the "new" into the "heart"
henan financial supervision bureau innovatively built a "three databases + two bases + one platform" publicity model and built a scenario platform to enhance the people's sense of participation and gain in financial knowledge.integrate the three missionary libraries and build a learning platform.the henan financial supervision bureau launched the "henan consumer insurance assistant" wechat applet, which integrates the financial education knowledge base, course library, and case library, and sets up columns such as financial knowledge, risk warnings, policies and regulations, and interactive experiences to popularize financial knowledge and provide provide consumers with a treasure trove of financial education knowledge for independent learning.publish three types of cases to showcase industry trends。publish cases of "doing practical things for the people" to promote people-friendly medical insurance, long-term care insurance, dispute mediation and other financial industry measures to benefit the people within the jurisdiction; publish typical cases of consumer rights protection, publicize the financial industry's elderly services, flood prevention and disaster relief claims within the jurisdiction , fee reduction and profit-sharing policies and other active measures to protect consumer rights; publish successful cases of dispute mediation, practice the "maple bridge experience" in the new era, popularize the knowledge of diversified resolution of financial disputes, and spread positive energy in the industry.buildtwo bases, lighting up the beacon of knowledge.open the "financial consumer education base" to consumers, organize the public to participate in consumer protection knowledge exhibitions, consumer protection mini-classes, consumer protection games and other activities, and promote practical financial service measures for the private sector; create "industry consumer protection education" for financial practitioners base", which organizes employees to go to the base for immersive learning. henan financial supervision bureau has carefully built the two education bases into shining beacons of "external publicity and internal education", guiding the way forward for the growth of practitioners and the improvement of consumers' financial literacy.
industry education creates new trends, and consumer protection adds motivation to the people
organize consumer protection knowledge contests, "executives speak on consumer protection" and other industry education activities to guide financial institutions and employees to establish the concept of integrity, standardize business behavior, and provide a "protective umbrella" for consumers' legitimate rights and interests from the source.hold knowledge competitions to stimulate enthusiasm for learning.organized and carried out a consumer protection knowledge competition of "learning the system, emphasizing on consumer protection, and keeping integrity". 134 financial institutions under the jurisdiction competed fiercely. the preliminary competition was online and the final was an offline competition. employees were very motivated to learn consumer protection knowledge. be fully mobilized.provide overall planning and leadership from a high position, and assume responsibility through words and deeds.guiding institutions to carry out the "financial executives talk about consumer protection" activity, more than 20 bank and insurance institution executives within the jurisdiction personally participated in driving the institutions to implement the main responsibility of education and publicity, leading the way for financial consumer education and publicity work.carry outcase education, sounding the compliance alarm.compile 26 typical cases of issues and punishment information that infringe on the legitimate rights and interests of financial consumers, organize practitioners to learn, use the cases as lessons, and let the seeds of protecting the legitimate rights and interests of consumers take root and germinate.
online and offline efforts are being made to popularize financial knowledge
all financial institutions within their jurisdiction strive to speak "mandarin" well, use "vernacular" well, and speak "intimate words" to let financial knowledge "fly into the homes of ordinary people."online publicity shows effectiveness and extends educational reach.various financial institutions actively push their own online promotional channels such as official websites, mobile apps, official wechat ids, and official douyin accounts to push promotional content such as the short video "consumer protection in vernacular", financial knowledge quizzes, etc., to make financial knowledge at your fingertips. reachable.stand firm in the network position and build a knowledge harbor.financial institutions across the country resonate with each other and create special hall financial education areas in more than 13,000 business outlets. at the same time, combined with the actual conditions of the outlets and based on their own characteristics, they organize and carry out special hall education and publicity activities such as financial knowledge interactive games and financial knowledge classes, raising the level to store consumer engagement."five entries" brightens the image and builds a solid defense line in many ways.various financial institutions innovate activity forms and expand diversified channels, and enter into haoxianni health food co., ltd., north china university of water conservancy and hydropower, bairong world trade mall, henan province veteran cadre activity center, etc. to carry out a series of activities that are close to the masses, close to reality, and close to needs. focus on publicity activities to bring financial knowledge into thousands of households.use the media to raise your voice and broadcast financial knowledge.financial institutions make full use of various media and actively place promotional videos and event slogans on zhengzhou metro lines 1, 2, and 5, city landmarks, large screens in business districts, exits of high-speed rail stations, airport boarding passes, etc., and provide education and publicity. thousands of people walked hand in hand.
source: henan supervision bureau of the state financial supervision and administration bureau
financial consumer protection county bank, protecting rights and interests and fulfilling its mission
henan province is a province with a large population and agriculture. the county population accounts for 68% of the total population. counties, villages and towns are also the "hardest hit areas" for illegal financial activities. focusing on the special activity of "county tours to responsible for the new mission of consumer protection", various financial institutions have lowered the "focus" of education and publicity, close to the "hearts and minds" of the people in the county, focused on the "bull's-eye" of anti-fraud prevention, and carried out joint propaganda and education in the county areas. at the same time, various financial institutions the institution combines its own advantages to vigorously promote inclusive financial special products in county areas, injecting new vitality into rural development. the henan financial supervision bureau organized banking and insurance institutions to organize a series of activities such as financial knowledge fairs, consumer protection lectures on the fields and streets, and financial knowledge stages in yongquan village, the red education base in gongyi city, zhengzhou, bringing an "understandable" event to the local people. an audio-visual feast of financial knowledge that can be learned and put to use.
source: henan supervision bureau of the state financial supervision and administration bureau