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e-commerce stocks performed strongly, with jd.com rising over 37% last week

last week, a-shares, hong kong stocks, chinese concept stocks and other chinese assets experienced sharp gains across the board, with e-commerce stocks performing particularly strongly.

chinese e-commerce stocks surged. as of the close of u.s. stocks on september 27, jd.com’s one week (september 23 to september 27)the increase was 37.11%, leading chinese concept stocks, the price of u.s. stocks was once close tousd 40/ads, with a total market value of us$58.414 billion; alibaba increased by 19.96%, pinduoduo increased by 34.15%, and vipshop increased by 20.57%.

jd.com 5-day stock price chart of us stocks

pinduoduo us stock 5-day stock price chart

alibaba us stock 5-day stock price chart

vipshop us stock 5-day stock price chart

in terms of hong kong stocks, jd.com rose by about 35% in a week (september 23 to september 27); kuaishou rose by 22.41%; alibaba rose by 17.95%;

meituan rose 21.21% last week. the closing share price of hong kong stocks on the 27th was hk$164.6, with a market value of hk$1,001.1 billion. this means that after a year and a half, meituan’s market value has returned to one trillion hong kong dollars.

e-commerce stocks have experienced a surge, and a large amount of money has poured into the market. this also means that the overall market environment is recovering, investors' confidence in the entire market is recovering, and the industry will have greater growth opportunities in the future.

as double 11 approaches, e-commerce stocks may explode again, and the industry has been receiving good news recently. the most exciting thing is that before double 11, the two major e-commerce giants began to tear down the wall and make peace.

according to latepost news, taobao tmall will soon be officially connected to jd logistics, which is expected to be launched in mid-october. after that, taobao merchants can choose jd logistics as the delivery method for goods.

at the same time, jd.com will also connect to cainiao express and cainiao post as sites for parcel collection. even soon, jd.com will officially connect to alipay, and the logistics and payment systems of both parties will gradually begin to be connected.

at the same time, jd.com will also officially access alipay payment, which is expected to be launched on the eve of double 11. in may 2011, jd.com announced the termination of cooperation with alipay. after 13 years, jd.com will reconnect to alipay.

the handshake between alibaba and jd.com is a good thing for the platform, merchants, and consumers. it also indicates that the e-commerce industry is returning to the right track.

of course, one of the biggest signs that the industry is gradually improving is that the low-price competition between platforms is slowly fading away.

in the past few years, the e-commerce industry has been involved in a fierce "low price war". alibaba and jd.com respectively launched taote and jingxilai to compete for consumers.

however, excessive low-price competition and price wars will lead to a decline in merchant profits or even operating at a loss. this not only affects the survival and development of merchants, but may also lead to the unhealthy development of the entire industry.

this year, e-commerce giants have begun to shift their strategies and no longer compete for low prices. for example, the five-star price power of many taotian projects has been canceled one by one.

five-star price power is taobao's own price power evaluation system. based on the price of the same product on and off taobao, a star rating of 1 to 5 is given to determine whether a single product has a price advantage in the entire market.

douyin e-commerce will also adjust its price comparison system and no longer pursue absolute low prices. douyin insiders said that in the future, the algorithm rules of douyin e-commerce may return from the opm (order volume per thousand impressions) to the gpm (sales per thousand impressions) era.

the "china new e-commerce development report 2024" shows that the country's total online retail sales will reach 15.42 trillion yuan in 2023, a year-on-year increase of 11%. china has maintained its leading position in the global online retail market for 11 consecutive years. among them, the proportion of online retail sales of physical goods climbed to 27.6% of the total retail sales of consumer goods. e-commerce is increasingly important to national consumption.

the surge in e-commerce stocks can also be seen that the online consumer market has huge growth potential. it is believed that the industry is about to usher in a new spring.

double 11 is coming and the industry is agitated

what best reflects the return of market confidence in the e-commerce industry is undoubtedly the upcoming double 11 promotion. e-commerce platforms are already making intensive preparations. extending the event timeline, benefiting consumers, and reducing merchant operating costs are also a major signal released by this year's double 11.

on september 25, tmall announced that it will launch the first wave of double 11 pre-sales on october 14, and the whole cycle will show a three-band explosion. last year, tmall’s double 11 pre-sales started on october 24, this year it is earlier than last year for 10 days.

source: taotian express

taotian officials also announced that during this year’s double 11, the platform will spend tens of billions to fully support merchants in achieving business growth and at the same time help merchants effectively reduce operating costs.

specific to merchant support, taotian will invest an additional 30 billion in consumer coupons and red envelopes to promote transactions on the basis of full discounts and instant discounts. it will also invest tens of billions of dollars to cooperate with more than 200 internet platforms to expand passenger flow.

source: taotian express official account

in addition, tmall double 11 this year will invest tens of billions to comprehensively reduce operating costs for merchants: in response to merchants’ high capital costs, tmall double 11 provides merchants with 0-fee and fast repayment services; for merchants with “tens of billions of subsidies”, the platform tmall commissions for products participating in the "ten billion subsidy" will be 100% returned; for taobao merchants, tmall double 11 will fully realize commission-free sales for major promotions and in-store broadcasts.

as for jd.com, jd.com will fully launch the double 11 event at 8 pm on october 17, one week earlier than last year.

source: jd.com

jd.com plans to help the number of small and micro merchants with "daily sales exceeding 10,000 yuan" to more than triple year-on-year during the double 11 period, while also increasing the number of merchants with sales exceeding 5 million yuan by more than 50% year-on-year.

in terms of supporting businesses,jd.com's double 11 will introduce hundreds of billions of new traffic to merchants through multiple measures such as "tens of billions of subsidies for factory goods," 1 billions of live broadcast subsidies, 100s of billions of cps marketing subsidies and advertising bonuses.

source: jd.com

especially for white-label merchants in the industry, jd.com will launch the "ten billion subsidy for factory goods" project to provide a full range of traffic, price and logistics support to help merchants create popular products and achieve steady growth.

in terms of content ecology, jd live plans to invest 1 billion to create a live broadcast limited-time price event, with low-price goods as the core, to maximize the help merchants improve traffic acquisition efficiency and cost-effectiveness.

in terms of pinduoduo, this year’s double 11 will start at 0:00 on october 14th, which is nearly a week earlier than it started at 0:00 on october 20th last year.

during double 11, the platform will also issue large promotional coupon packages covering high, middle and low thresholds.

in supporting businesses, pinduoduo has recently released a number of policies that are beneficial to merchants. for example, the refundable rights for basic technical service fees for all refund orders will be expanded from active merchants to all merchants; the merchant payment account withdrawal threshold will be lowered from 100 yuan to 1 yuan; the technical fee rate for all use now, pay later orders will be reduced from 1% 0.6% etc.

kuaishou’s double 11 online investment promotion officially started on september 19. on october 16, kuaishou’s double 11 entered the warm-up period. october 18 to november 11 was the official cycle of kuaishou’s double 11.

source: kuaishou e-commerce

in supporting businesseskuaishou has invested 20 billion in traffic subsidies, 2 billion user red envelopes and 1 billion product subsidies for double 11 this year, covering live broadcasts, short videos, malls, graphics and other fields to ensure that merchants can achieve deterministic growth in multiple dimensions. .

the kuaishou platform provides merchants with rate discounts such as "return shipping and reimbursement of shipping costs", and provides service fee subsidies of up to 20% to 25% to merchants who have activated the service.

as the largest promotional holiday of the year, double 11 can greatly stimulate consumers’ desire to shop and promote the recovery of the consumer market. this is also an important opportunity for platforms and merchants to boost performance and restore confidence in growth.

it is believed that this year’s double 11 promotion will once again become a strong catalyst for the return of confidence in the e-commerce industry, releasing a positive response and injecting unprecedented vitality into the entire industry.

e-commerce giants are making constant moves

of course, this year, e-commerce giants have also continued to take actions, and the industry is moving in a more transparent and healthy direction, laying a solid foundation for the sustainable development of the entire industry.

on august 23, good news came from alibaba. alibaba group issued an announcement on the hong kong stock exchange, announcing that hong kong will be added as the main listing place. it will take effect on august 28, officially becoming a dual major listing place on the new york stock exchange and the hong kong stock exchange. listed companies.

on september 10, alibaba has been officially included in the hong kong stock connect, and qualified investors in mainland china will be able to directly trade alibaba's ordinary shares.

source: alibaba announcement

the successful dual primary listing of alibaba group not only marks the further deepening of its globalization strategy, but also sets a new benchmark for the e-commerce industry and promotes market interconnection and international development.

some time ago, the decade-long “choose one” case between alibaba and jd.com came to an end. on august 30, the state administration for market regulation issued an announcement stating that since april 2021, the state administration for market regulation has imposed administrative penalties and carried out administrative guidance on alibaba's "choose-one" monopoly behavior in china's domestic online retail platform service market in accordance with the law. , ordering it to stop illegal activities, conduct comprehensive self-examination and rectification, and submit self-inspection and compliance reports to the state administration for market regulation for three consecutive years.

three years have passed. in accordance with the requirements of the "administrative penalty decision" and "administrative guidance", alibaba has completely stopped the "choose-one" monopoly behavior, strictly regulated its own business behavior, and achieved good results in compliance and rectification work. the online retail market the environment has been improved and the order of fair competition has been effectively restored.

on august 28, jd.com once again increased its support for third-party merchants and announced that the "chunxiao plan" has ushered in a new round of major upgrades. this upgrade focuses on three major areas: supporting hundreds of billions of traffic, improving efficiency with ai technology, and operating ultra-light assets. dimension, a total of 15 new initiatives were launched.

generally speaking, the e-commerce industry is sending out positive signals and the industry is also undergoing a profound change. in this transformation, e-commerce giants need to continue to innovate and meet future challenges and opportunities with a more open, inclusive and sustainable attitude.

author | gao fei