from the stadium to the market, brompton world championship china station creates a colorful experience
2024-09-30
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the recently concluded brompton world championship 2024 china station is not only a professional racing competition, but also a carnival integrating fun, fashion and environmental protection. during the event, more than a thousand cloth fans gathered at the beijing workers' stadium to witness the birth of the men's and women's champions and receive generous prizes from cooperative brands. outside the stadium, the colorful market activities also attracted attention. from retro markets to brand booths, from fun challenges to music performances, every corner was full of laughter. brompton joins hands with many cooperative brands to create a "cloth"-like fun life experience for cloth friends.
as one of the important milestones for the brand's layout in the chinese market, this event further demonstrates the brand's firm confidence in continuing to strengthen its investment in the chinese market. brompton global ceo mr. will butler adams obe, brompton chief commercial officer mr. christoffer sellin, brompton asia pacific managing director mr. mark smedley, brompton china general manager mr. duan xu, cooperative brand representatives and over a thousand cloth friends attended the meeting a two-day event.
brompton world championship (hereinafter referred to as bwc) is brompton's own ip event for folding bicycles. the predecessor started in barcelona in 2006. the original intention of the event was to break people's prejudice against folding bicycles with small wheel diameters. brompton can also pursue speed and fun. since 2008, brompton has officially held the first bwc in england. it has been creating this fun and elegant bicycle carnival around the world for 18 consecutive years. this brompton world championship 2024 china station (hereinafter referred to as bwcc) is also the first time that bwc has landed in china, performing the speed and passion of chinese cloth friends.
after being held globally for 18 consecutive years, bwc comes to china for the first time. bwcc reproduces the classic competition system and highlights in all aspects. the competition is divided into men's and women's categories and uses a le mans-style start. at 9:00 a.m. on september 21, the first group of preliminaries officially fired their guns, and a day of fierce competition began. all finishers received customized medals from keep and were engraved on site, leaving precious memories of the competition. finally, a total of 6 players were born on the same day, the first, second and third place in the men's and women's categories. it is particularly worth mentioning that the championship award this time is a p line 4-speed brompton folding bicycle specially painted by bwcc, and the men's and women's championship bikes are all in different colors. this combination is the only one in the world. the cooperative brands also brought generous prizes to the runner-up and third runner-up in the men's and women's categories.
this competition specially set up a sprint circle award, named by brand partners, to bring more joy and surprises to chinese cloth friends: mini 4+2 cloth gets lost, and the whole "cloth" is played in fascination to celebrate the happy moments on the field; samsung galaxy z series folding screen mobile phones and galaxy ai demonstrate continuous breakthroughs and innovations in technology, symbolizing the outstanding power of players on the field to constantly surpass themselves. ozark pays tribute to the courage and perseverance of the players with the spirit of "climbing to the top of the mountain and not being afraid of difficulties"; the platinum institute international (pgi®) customized platinum championship brooches and platinum badges with tough platinum to reflect the tenacity of the players on the field.
in addition to the racing championship, one of the most interesting aspects of bwc is its unique dress code: unlike traditional bicycle racing competitions that wear professional sports shoes and clothing, bwc encourages participants to dress "uniquely" and wear suits and the basic requirement of british gentleman's dress is tie. at the same time, the best dressed prize will be awarded at the competition site to add interest to the competition. at the bwcc this time, the cloth friends competed for the best. in addition to the traditional british gentry outfits, there were also beautiful chinese outfits and interesting and personalized props. amid the cheers of the audience, a total of 6 cloth friends won the best dress award. brand partner canon also brought the eos most beautiful laughter award to record the happy moments of all friends.
at the carnival on september 22, the bwcc fast folding champion was born. a cloth friend from beijing took the first place with an amazing result of folding, unfolding and then folding in 17 seconds.
not only is it a stage for cycling enthusiasts to show their strength, the atmosphere outside the bwcc competition venue is full of laughter and laughter. in addition to checking in at the brompton pop-up store, there are also many brand booths, retro markets, etc. for cloth friends to experience. the fun and interactive area of the carnival located in the north square has specially set up various interesting challenges such as xiaobu folding obstacle course, curling promotion, slow riding time trial, tire lapping and other fun challenges. the cloth friends are very enthusiastic and have experienced the fun brought by xiaobu. taste. two bands from modern sky were also invited to perform music: summervapour and cosmos. the traditional folk art shadow puppet show also appeared on the stage, allowing everyone to enjoy the fast and passionate competition while also being accompanied by music and art.
mr. will butler adams obe, global ceo of brompton, said: "i am very excited to bring bwc to china. i also hope that everyone can fully immerse themselves in this event and experience the boundless charm of brompton's 'riding' fun." brompton is not just a 'bicycle manufacturer', we hope to be an advocate of the lifestyle that uses cycling as a medium to the public, and accompany everyone to enjoy the fun of urban life through cycling. thank you very much for your support and companionship. , looking forward to enjoying riding and enjoying a sustainable lifestyle with everyone in the future."
editor: rwzh4
