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ikea opens a new store in china.

on september 26, 2024, ikea shanghai linkong mall opened, showing that it has gradually regained its confidence in the consumer market. in the past few years, ikea's development in china has not been smooth. it has closed several shopping malls in guiyang, shanghai and other places. consumers are more inclined to spend money wisely, and ikea feels the pain of cutting flesh with a knife. the situation for china's listed home furnishing companies is even bleaker. red star macalline, gujia home furnishing, etc. have all experienced sharp declines in revenue and profits, and even the control of the company has changed hands.

ikea tries to use low prices and lower prices to attract consumers into the mall. however, the recovery of consumption is a gradual process, and ikea has lowered its growth expectations. "as long as positive growth is achieved, it is actually a victory, isn't it?" shen jingfen, general manager of ikea's shanghai region, told china business news.

on and off

shanghai has always been a battleground for multinational companies, and ikea, which started in a small swedish town and has grown into a global enterprise, attaches equal importance to it.

ikea's linkong mall has 800,000 consumer residents and 140,000 working people near the business district. most of these workers are single young white-collar workers and young couples who have just started families. they have considerable purchasing power and home storage needs.

after the opening of linkong mall, the number of ikea stores in shanghai increased to four. shanghai is the chinese city with the largest number of ikea stores. in addition to linkong mall, it also includes baoshan mall, xuhui mall and beicai mall in pudong.