bijen debuts in china, china and the netherlands jointly explore the path to sustainable development of urban short-term transportation
2024-09-30
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on september 28, dutch electric-assisted bicycle (e-bike) brand bijen officially opened its first flagship store in china (shanghai qiantan store) in shanghai. as an innovative pioneer in the field of short-term transportation, bijen has attracted a lot of attention with its unique design and persistent pursuit of sustainable development.
bijen opens its first store in china,
explore new trends in urban travel
the opening of bijen's first store in china marks bijen's official entry into the chinese market, and is committed to bringing smart short-term transportation methods that combine cutting-edge technology and environmental protection concepts to chinese consumers. bijen hopes to bring a pleasant and fashionable travel experience to chinese consumers, and hopes that through the output of products and brand concepts, it will help the sustainable development of short-term transportation in chinese cities and explore new trends in future urban travel life.
mr. ph. d. joerd van der meer, bijen's global chief technical expert, said at the opening ceremony: "china's urbanization process and people's increasing attention to environmentally friendly travel have provided us with great opportunities. we believe that bijen will not only become the ideal choice for consumers will also become an important force leading the trend of electric travel.”
the two e-bike urban series unveiled by bijen at this opening ceremony include ams275 and par260. they fully integrate dutch design genes into product development and advocate the aesthetic concepts of simplicity and practicality. at the same time, bijen e-bike has achieved breakthroughs in riding and control, integrating the most advanced three-electric technology to provide users with a comfortable and sensationless riding experience. the new minimalist design language and exquisite and advanced craftsmanship make bijen e-bike not only an ideal choice for daily commuting, but also a fashion symbol for expressing personality and advocating environmental protection in urban life.
the first store in shanghai is located in qiantan park lane, pudong new area. it integrates brand display, product experience and after-sales service, and is committed to providing consumers with a comprehensive brand experience. the store is dominated by modern and simple style, with natural elements incorporated into the design details, symbolizing bijen's commitment to sustainable development.
solve the problems of urban congestion and environmental protection,
china and the netherlands discuss a new chapter in urban short-term transportation
bijen took the opportunity of the opening of its first store in china to hold a sino-dutch urban short-term transportation development trend exchange forum. dutch urban transportation experts and relevant domestic industry experts are invited to discuss the sustainable development of urban short-term transportation and the trends and possibilities of future urban travel life. in the forum, topics such as the current situation and development of urban short-term transportation in the netherlands, thoughts on urban short-term transportation and livability construction in large cities in china, the correlation between urban travel modes and people's life and health, and the significance of bicycle light sports travel to urban transportation were discussed. during the discussion, experts from both countries expressed key views and constructive suggestions.
mr. demmy deetman, official of the trade promotion office of the groningen provincial government of the netherlands, delivered a congratulatory message at the forum on behalf of the groningen provincial government of the netherlands. mr. erik de groot, an expert from the netherlands-china urban short transportation exchange promotion association, introduced the basic design and construction of urban transportation in the netherlands and shared the future urban transportation planning trends of the netherlands and the impact on urban transportation around the world. he made a detailed analysis . ms. zhang tao, deputy chief engineer of the planning and transportation institute of the shanghai urban construction design and research institute, gave a relevant explanation and outlook on the renaissance of urban cycling in china and the country’s planning and construction of slow-moving infrastructure design and new technologies. mr. ph. d. joerd van der meer, bijen's global chief technical expert, introduced the value of bijen products in future urban transportation. at the end of the forum, the experts had interactive exchanges with the guests.
as a brand committed to social responsibility and sustainable development, bijen promotes the application of green energy globally and actively participates in biodiversity protection and sustainable use of natural resources. bijen is not only an electric travel brand, but also an advocate of fashion, pleasure and environmentally friendly lifestyle, encouraging consumers to jointly build a better future by choosing environmentally friendly travel methods.
the opening of bijen's first store in china fully demonstrates the brand's perfect balance between design, technology and environmental protection. in the future, bijen will continue to deepen its layout in china, planning to open stores in more cities, while establishing closer ties with global consumers through online platforms.
the paper reporter yu bingli
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