dong haifeng: cultivate live broadcast e-commerce talents according to the "wind direction"
2024-09-30
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china youth network, beijing, september 29(reporter mou haokun, intern tian lujia) nowadays, opening online stores, shooting videos, and doing live broadcasts are nothing new for young people. for them, mobile phones and computers are their "new tools", and taking orders and selling goods are their "new skills". as live streaming e-commerce becomes more and more professional, companies have higher and higher requirements for talents. in 2020, among the 10 new occupations added in the "announcement on the publicity of proposed new occupation information" issued by the china employment training technical guidance center commissioned by the ministry of human resources and social security, "live broadcast sales" was added under the "internet marketer" occupation. "employee" type of work. the cultivation of e-commerce live broadcast talents has entered the "fast lane" of specialization and standardization.
dong haifeng. picture provided by myself
as a major that emerged in response to emerging industrial forms, the live broadcast e-commerce major has the characteristics of application, marketability and comprehensiveness. “currently, the live broadcast e-commerce talents we cultivate must not only understand simple camera marketing skills, but also be able to improve the comprehensive qualities of live broadcast planning, sales, operations, promotion and other job links from the dimensions of the entire industrial development chain and the full cycle of individual growth. therefore, integrating classroom and extracurricular, theory and practice is the basic requirement for live broadcast e-commerce education," dong haifeng, chairman of qianxun (hangzhou) holdings co., ltd., said in an interview with reporters at the 4th china new e-commerce conference recently. he has worked with his team to cultivate diversified, professional and high-quality live broadcast e-commerce talents.
"consolidating the theoretical foundation of the profession is the key to achieving professional, systematic and advanced talent training." dong haifeng took the initiative and cooperated with zhejiang university of communication and other universities. “by building a platform for students that combines theory and practice, we continue to hone their live broadcast skills, allowing students to transform from passive recipients of knowledge to creators who actively explore and have the courage to practice, and build a platform for students who are about to graduate. a bridge from the classroom to the workplace helps them grow into independent business experts," dong haifeng said.
"nowadays, internet technology and smart devices provide a new fulcrum for the employment of disabled people. disabled people can start their own businesses without leaving home." dong haifeng also often pays attention to disabled students at zhejiang special education vocational college. "in the past two years, we have cooperated with zhejiang special education vocational college in the field of 'industry-education integration'. through course co-construction, we have provided free ai digital human software support to disabled students and provided relevant internship positions to help them find employment and integrate. society." dong haifeng said.
"our training system not only includes the cultivation of live broadcast communication skills, but more importantly, establishes correct values and popularizes legal knowledge for anchors." dong haifeng said that such a comprehensive training method can not only help young anchors grow quickly, but also it allows them to establish a correct career outlook in practice.
the emergence and prosperity of the live broadcast e-commerce industry has also greatly broadened the breadth, depth and richness of public welfare and agricultural assistance. for example, live streaming e-commerce serves the "last mile" of the rural industry chain, standardizing non-standard agricultural products in the past and creating a sustainable brand effect for specialty agricultural products. since 2019, dong haifeng has led his team to carry out a series of charity live broadcasts across the country to help farmers, which not only opened up sales for agricultural products, but also made many villagers' wallets "bulge".
talking about how to do a good job in the public welfare of live broadcast e-commerce and create a "green live broadcast room", dong haifeng believes that the key is to follow "long-termism" and continue to do so for a long time. taking anhui dangshan pears as an example, he said that since fresh dangshan pears are difficult to store and transport, he found through live e-commerce research that "pear paste" is more conducive to transportation and preservation than pears, and has higher added value, so the team worked with the local people jointly create the "dangshan pear paste" brand. at present, this product has helped more than 100,000 local people find employment, directly helped 13,000 fruit farmers escape poverty, and also promoted the development of local printing, logistics and other related industries. related assistance work such as product upgrades and packaging improvements are still ongoing.
in addition to bringing goods, live broadcast also plays a role in cultural communication. "in live broadcasts, the display and dissemination of time-honored brands and intangible cultural heritage skills are also very popular." dong haifeng told reporters that, for example, domestic products from time-honored chinese brands, opera and other intangible cultural heritage skills have entered everyone's lives through live broadcasts and consumption, and they are also ordinary people. one of the inheritance methods you can participate in. he took the "charity live broadcast of the opera festival" held in wuzhen as an example and said that through the live broadcast of e-commerce selections, more domestic products, cultural tourism products and intangible cultural heritage products were known and touched by consumers. "this not only contributes to the promotion of consumption and rural revitalization, but also sows the seeds of art for children with theater dreams."
in 2023, dong haifeng's company also launched the "qianxun 54 plan", which is expected to support 40 industrial belts, help 400 companies grow, and create 400,000 jobs for young people in the next five years. "in the future, qianxun will also cooperate with china youth network around youth employment and entrepreneurship, and based on the '54 plan' and the 'new e-commerce youth talent support plan', we will jointly expand more universities or vocational schools, focusing on to meet the actual needs of college students for employment, we should give full play to the new e-commerce industry's ability to accommodate youth employment and carry out a series of skills training, employment and entrepreneurship assistance for young people, mainly college students, to help young people grow and become talents. "dong haifeng is very looking forward to it. i believe that in the future, there will be more professional live broadcast e-commerce talents who can work hard and achieve success in this land full of vitality and vitality, and promote the healthy and orderly development of the live broadcast e-commerce industry.
(source: china youth network)
